World Clothing Brand Settled In Shishi Production

If we say that most of the export enterprises in Shishi used to be "substitute workers" (i.e. OEM) in the past, then this situation has changed greatly.

Today, some of the backbone export enterprises of Shishi have already embarked on the "ODM" road that allows many foreign brands to come to the OEM by virtue of their strong R & D and design capabilities.

As a result of the large reduction of orders in foreign markets, however, because some of the backbone enterprises of Shishi have design and research capabilities, many new manufacturers of foreign clothing have been able to "throw them away", so many foreign famous brands have been "placed as usual". Reporters initially learned that there are more than 20 well-known brands in many developed countries such as the United States, Britain, Italy, Japan and so on, and have been "OEM" processing in many export enterprises such as Shishi gage, Hua Fei, Da Di, Yi Xing, Dina, Wirancis, Da Shi Xiong and so on. These brands include world-class famous clothing brand "CROCODILE", "DIADORA", "PIERR CARDIN", "UM BRO", "KAPPA", "AIRWALK" and so on. Since the beginning of this year, although Europe and the United States

The backbone of the Shishi backbone company is stepping into the "ODM" process of "design, R & D and production", which is supported by Shishi's strong textile and apparel industry chain.

In recent years, a number of key export garment enterprises in Shishi have introduced a large number of designers to strengthen the fashion design and innovation. Every quarter there are hundreds of new brands that attract foreign businessmen.

With the continuous development of Shishi textile fabrics, accessories and bleaching and dyeing finishing, it has provided priority for the Shishi garment enterprises in the fabric research and development process. Gage and the great empire have imported fabrics and finishing equipment, and have developed and produced unique original fabrics and clothing leather. Quite a variety of new fabrics and accessories have become the first choice of many foreign brands.

In a few days ago, the "China Fair" held by Shishi several garment enterprises are relying on their outstanding styles and fabrics, retrieved about 90000000 U.S. dollars "intent order".

"No doubt, in the past, most export enterprises in Shishi were simply processed for foreign brands, without the need to design and develop their brains, although they were saved but they were very passive."

Gage's Wang Dong is reviewing the past.

The other side provides the design draft and the selected surface accessories. Shishi enterprises only need to finish the processing according to the gourd painted gourd, but it is all about letting the other party lead the nose, because there are many enterprises with strong processing ability to choose for each other.

Entering the "ODM" stage, the competitiveness of enterprises has been greatly improved. Besides processing capacity, it has added "chips" such as style and accessories, which not only occupy more initiative in "being selected", but also increase certain bargaining space.

"ODM" has intellectual property rights. Foreign merchants only provide specifications and specifications for design by us. If the other party does not buy out, we still have the right to sell independently.

Hua Fei's chief executive said that it is important to enable us to grasp the new elements and fashion demand of foreign brand culture in a timely manner by laying some brand names on the world famous brand.

It is understood that at present, some enterprises in China, such as Hua Fei and the great empire, have already made "brand" with foreign merchants.

At the same time, while striving to create its own brand, we should take the design led "OEM" processing road, which is a wise and important "two leg" for China's clothing export.

Not long ago, Jiang Hengjie, executive vice president of China Garment Industry Association, said.

ODM is a manufacturer that designs and manufactures products according to the specifications and requirements of another manufacturer.

The client has the design capability and technical level, and produces products based on the authorization contract.

The difference between OEM and ODM lies in the fact that if the client provides the intellectual property rights of design and products, that is, OEM, also known as "OEM", and if it is the overall design of the producer, it is ODM, commonly known as "OEM".

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