2014 China Liuhua International Garment Festival Opens Today
In August 15th, the "Liuhua international garment Festival" will be launched in Liuhua business circle. The theme is "Kai Hai Silk Road, building the products of Liuhua". The government of Yuexiu District is trying to integrate the market resources of Liuhua business circle, with the Guangzhou white horse clothing market as the key point to promote pformation and upgrading, and create the national influence of "China Liuhua".
Current
The opening ceremony
It also broke through the previous localization mode, introduced international resources, and helped more than 80 models from 50 countries. From the planning of the trend conference to the organizing of 100 million people purchasing meeting, the release of green professional market standards, a series of rich activities were conducted to guide the whole business circle to pform and upgrade to high-end, green environmental protection.
As "Liuhua international"
Costume festival
The main venue and important component of the white horse building will be the eighth Guangzhou white horse costume procurement festival held in the same period.
In recent years, many domestic brands have begun to appear on the international stage.
Through organization
The major marketing activities have been mining more potential brands. As of this year, Baima has accumulated 37 "Chinese clothing growth brands" and 25 "excellent channel brands of Chinese clothing".
In the early stage of this event, the white horse market, through online and offline interaction, comprehensively considered the factors of R & D design capability, production and processing capacity, channel influence, brand originality and cultural connotation, brand growth and so on, and finally evaluated the ten new brand names from the 33 election brands. It will be launched in the opening ceremony of the procurement Festival. The ten new brands will also be invited to celebrate the event.
The organizers will synchronize live broadcast of the opening ceremony to the global buyers through the introduction of webcast technology on the white horse clothing network and the white horse WeChat platform.
Under the trend of professional market pformation and upgrading, Baima market has invested more than 90 million yuan to upgrade and upgrade its hardware.
The most popular white horse first floor fashion trend area is located in the core area of the first floor. It began to be reformed in June this year. It will be completed in early August and will be purchased this year. It will be integrated into nearly more than 30 stores by nearly 80 stores. It will expand the display area of the single store, suit the precise positioning of the fast fashion brand women's clothing and cater to the market trend of the "brand big shop", and select the strength brand merchants to enter.
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