Ningbo International Clothing Festival: Making Real Industry Chain And Making Market Chains

The eighteenth Ningbo international costume festival (theme Clothing Fair) takes the theme of "creative Ningbo and neon Orient" as the theme, adhering to the purpose and positioning of "four chains", which is to make the industrial chain, make the living market chain, make excellent service chains, and strengthen the innovation chain. Based on the "three platforms" - stage, stage and platform, the strategy of "branding, specialization, marketization and effectiveness" is implemented, so as to achieve "a lift" - enhance the effectiveness of the clothing festival, promote industrial pformation and upgrading, and create a famous garment city.

Solid industry chain

The Ningbo apparel Festival has played an important role in promoting the construction of a huge textile and garment industry cluster in Ningbo.

The clothing festival, which has been in its eighteenth year this year, will be more deeply rooted in the industrial chain, strengthen dialogue between fashion and industry, strengthen the docking of brand and marketing, integrate key resources and related resources, and strive to build a one-stop procurement negotiation platform from clothing brand, processing, design to surface accessories and equipment, and promote the continuous optimization of Ningbo's textile and garment industrial structure.

First, in the clothing exhibition and negotiation section, now the costume fair is the main activity of the costume festival. The exhibits are more colorful and have been developed from single men's clothing to men's wear, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery, clothing frontiers and so on.

Today, business activities have also included China's apparel electronics docking conference, multinational purchasing order meeting, the national clothing dealers conference, and the global textile and apparel supply chain conference.

Second, in the fashion fashion show, international fashion week, fashion trend release, cutting-edge designer works exhibition, He Feng creative Plaza collaborative innovation series activities and other activities to make the textile and garment industry fashion information resources, human resources and industrial elements to effectively integrate, forming a strong dialogue.

Third, in the clothing Forum Forum, the China clothing forum and its major parallel Forums: the global clothing Human Resources Forum, the Application Forum of creative painting in the clothing field, the outdoor leisure sports clothing forum, the "new red gang" forum, and the Ningbo clothing festival is making a firm and forceful step on the road of making full and solid industrial chains.

Living market chain

The market orientation of Fashion Festival is the trend of the times. The key to better play the role of the market in the clothing festival organization is to "market" "live", and configure the resources allocated by the market to let the market fully release its vitality.

The marketization of costume festival needs to be built on the basis of strategic marketization, team work and systematic work. On the other hand, only through the trinity of attracting marketization, attracting investment and marketization of advertising investment can we achieve the ultimate marketization.

The market development of the clothing festival should be combined with the market environment characteristics and advantages of Ningbo and surrounding cities: Ningbo garment industry has a long history, and the "red side tailor" originated in China has created five first in the history of Chinese clothing: the first Chinese tunic suit, the first western suit, the first Western-style clothes shop, the first Western-style clothing theoretical book and the first clothing school.

At present, the clothing industry in Ningbo has formed a complete industrial chain covering the middle and lower reaches of cotton and wool textiles, silk, hemp textiles, home textiles, machinery, and gradually shows the trend of balanced development of men's clothing, women's clothing and children's clothing. It can be seen that Ningbo's textile and garment industry has a fairly strong foundation. This provides a considerable market development space for such exhibitions as dress festivals. This Ningbo clothing festival will further explore the market resources of the exhibition, expand the market and gradually radiate to the surrounding cities and even the whole country.

Excellent service chain

This year, the organizing committee has focused on the integration of resources such as information, technology and human resources needed for the pformation and development of Ningbo's textile and garment industry. It highlights international and domestic market expansion and creative design, and optimizes the service chain of garment Festival.

Service industry helps upgrade industries.

This clothing festival aims to serve industry innovation, guide industrial upgrading and upgrade industrial pformation activities with festival interaction and professional trade activities.

In exhibitions and various commercial activities and exhibitions, we should pay attention to innovation and change, focus on fashion and professionalism, and reflect industry orientation.

Service exhibitors to promote enterprise development.

The support of a series of commercial activities and fashion shows has formed the "full-featured" network of the apparel Festival Service exhibitors: the opening of the China clothing business forum can effectively help the garment enterprises to enhance the operation level of the electricity suppliers, accelerate the docking between the brand and the platform providers, promote the small and medium-sized garment industry to seek the best solution for the development of electricity suppliers; the international buyers' centralized purchasing order will provide the exhibitors with a huge platform to realize the global trade and internationalization docking; and the exhibition of popular trends will be the latest fashion news for the exhibitors.

To serve customers and expand the market in depth.

In addition to providing a diversified procurement, investment and communication platform for merchants in the six exhibition hall of the Expo, they also provide trade matching services for merchants, select suitable suppliers and suppliers in advance, enhance the matching degree of customers, and set up "VIP trade negotiation area" on site 23, and set up targeted trade activities such as pnational purchasing orders.

The organizing committee will also arrange specialized personnel to track the supply and demand sides involved in the negotiations. At the same time, the sunshine Service Center will provide quality and thoughtful services, and provide a comprehensive guarantee service for exhibitors and businessmen to seek business opportunities and expand the market in a more efficient manner at the exhibition site.

Strong innovation chain

Innovation has always been the source and driving force for the growth and development of Ningbo international garment Festival.

All along, Ningbo international garment Festival strives to create a fashion and creative exhibition platform for the industry.

18 years of experience in the exhibition made Ningbo Fashion Festival grow and innovate in its accumulation.

On the basis of the excellent experience of exhibition in the past, the Ningbo International Fashion Festival constantly innovates.

This year's innovation is mainly reflected in system innovation, platform innovation, content innovation, recruitment and investment innovation.

In terms of institutional innovation, this year is the key year for the pition from the government to the market, and the pace of the marketization of the festival has been speeded up. From the former government led to the government led and market led, the garment Festival has been sustained and long-term development in the pformation of the market operation system.

The needs of the fashion and creative exhibition platform are to re reasonably plan the exhibition area of the show and add the exhibition hall of No. 4 Pavilion. The six exhibition pavilions are divided into: Men's Wear Exhibition Hall (1 hall), women's Wear Exhibition Hall (2 hall), children's wear exhibition area, home decoration exhibition area, imported clothing exhibition area (3 hall), fashion exhibition area (4 hall), garment accessories and intelligent equipment exhibition hall (5 Hall), production brand direct selling exhibition area (6 Hall), VIP negotiation (business and trade) area (23 Museum leisure area), and Chinese and foreign new designer's static exhibition exhibition hall (56 Pavilion leisure area). In terms of platform innovation, upgrading is based on optimization.

Innovation

Aspect.

On the basis of the traditional exhibition area, the Expo will further optimize the market mix of different business models and styles, and further segment the market to create a theme exhibition area.

In terms of exhibitors' composition, the quality of exhibitors can be improved in an all-round way. The number of overseas exhibitors is more than 30%, and the number of overseas exhibitors is over 10%, and the number of direct sales booths is 220, accounting for 12% of the total booth.

In addition,

In order to achieve practical results, we have also innovated the way of investment, and formed a three-dimensional business structure that is based on garment agents, franchised, international procurement as the main body, with professionals from the creative design, research and development, information and other industries as the extension, with domestic and foreign embassies and consulates, trade promotion agencies and business associations as the complement.

In terms of content innovation.

This year's Ningbo International Fashion Week theme show has increased to 20 times, 1 hours per session. The opening and closing ceremonies will also present a gorgeous show, bringing fashion and fashion information to fashion festival exhibitors, businessmen and spectators.

The new Hong Bang and fashion development forum, which is newly added this year, will interpret the spirit of the "Hong Bang" spirit in the past hundred years, and explore the future development trend of the garment industry in Ningbo.

Do well in "three stations" and strive for effectiveness

This year's clothing festival is divided into three main parts according to the different functions of the activities: Fashion Exhibition negotiation, fashion fashion show, clothing forum, and it can be divided into three tables: exhibition booth, stage and stage.

To manage the clothing festival, we must build up the "three sets" through "making the real industry chain, living the market chain, making the best service chain, and strengthening the innovation chain".

finish building

To provide an efficient and convenient exhibition and exchange platform for the vast number of textile and garment enterprises, so as to maximize the benefit of exhibitors and merchants, set up a stage, absorb fashionable and creative elements, promote the original design of the garment industry by introducing the top international fashion power, enhance the internationalization level of the garment industry, set up a platform, integrate the latest information resources of the industry, and pulse the new trend of the garment industry, so as to provide the weathervane for the small and medium-sized garment enterprises to the development of enterprises.

This clothing festival will strive to achieve "one improvement" through the "four links and three sets". It will enhance the actual effect of the festival and achieve the actual results of the exhibitors and merchants. The government will see changes and the industry will see the new atmosphere, seeking the diverse satisfaction of the government, enterprises and industries.