Three Key Points Of Becoming A Display Designer

Since its establishment in July 4th, Lingyun group has been using various kinds of props, combining fashion culture and product positioning to display the most attractive aspect of merchandise through visual and various props. It not only enhances its professional skills, but also covers artistic, commercial, stylish and skillful, attracting consumers' interest and stimulating consumption with a direct visual image.

Future will

More reasonable, this is enabling commodity display to display goods, enhance brand image, create brand atmosphere and enhance brand sales.

Have you ever stopped for a magnificent street? Do you envy the products that are shining in the windows? In developed countries, the windows of department stores are just like theaters, and designers are silent promoters.

And we are going to reach the international fashion fashion designer by Manman's edification.

Be good at making things dull

Display decoration technology originated in European business and department stores, where there are commodities.

The latest fashion every season is shown by display designers in front of consumers, and they are well known for the promotion of brand and sales.

They have an enviable position and salary, and are a great sales promoter.

The duty of the display designer is to scientifically plan the products, windows, shelves, models, lights, music, POP posters and passageways on the basis of full understanding of the connotations of commodities, so that commodities can be flashing on the stage under the background of props, auxiliary commodities, ornaments and lights, so as to make the products fresh from the dull to achieve the goal of promoting product sales and enhancing brand image.

Sales experts - good at many kinds of sects.

It is understood that

It is a comprehensive discipline covering aesthetics, marketing, psychology, visual arts, and many other knowledge.

Apart from having a solid knowledge base, a good display designer must also have a certain understanding of brand style, customer purchase psychology and product sales.

Although display designers have aesthetic superiority in art, they do not have our sales advantage. Without our understanding of product characteristics, display is a special design field after all. Designers can only effectively integrate the understanding of art and the understanding of commodity characteristics, so as to attract consumers' "eyeballs" and increase sales.

In terms of color allocation, the requirements of display designers and art workers are no different. But the display designer is more like a director, able to create an atmosphere, through a good display to express a distinct theme, to add value to the merchandise.

Display designers, while making consumers enjoy the beauty, are willing to pay for the products and exert a subtle influence on the consumption trend.

Entry threshold -- know fashion and do good work.

We don't have many professional display designers, but I believe we can achieve the understanding and accumulation of time by product. Professional display designers, though having certain aesthetic ability, are "fashion sensitive".

But we can make up our own gap by tracking the fashion. Unlike other types of designers, display designers emphasize practical skills, and do not necessarily have to draw a good picture. But we need to know sales and do our work. We can quickly grasp our corporate culture, understand the connotation of product design, and be familiar with the environment of front-line sales.

All these need to be accumulated through long training and practice.

Tips for displaying merchandise:

1, combining the right and the left to attract customers is a skill for placing goods.

Generally speaking, when customers enter the shopping mall, the eyes will automatically shoot first to the left side, then turn to the right side.

This is because people look at things from the left side to the right side, that is, to look at the left side impressionistic, and to look at the right-hand things in a steady way.

Many shopping malls have noticed the characteristics of ergonomics abroad.

Using this shopping habit, the attractive items are placed on the left side of the shopping mall, forcing customers to stay, so as to attract customers' attention, give full play to the role of the left side of the shopping mall, change unfavorable factors into favorable factors, and promote the success of commodity sales.

This method is widely used abroad, but in some shopping malls in China, most of the goods are unconsciously, lacking scientific basis, and less considering the characteristics of customers' shopping.

In fact, the Chinese characteristics are more prominent in other aspects, such as walking to the right side, having a sense of stability; eating with the right hand, forming a fixed position.

In the eyes of the people, the right side is safe and stable.

Therefore, the operators in the market can make full use of this feature and give customers different effects to attract customers' attention by placing different positions.

2, relatively fixed and regular changes are also the knack of placing goods.

From the point of view of customers, most of them prefer to store goods relatively firmly.

In this way, when it once again patronize shopping malls, it can reduce the time to find products and improve customer shopping efficiency.

In view of this psychological characteristic, the shopping mall may place the articles in a fixed place to facilitate customers to choose and buy.

But in the long run, it is easy to lose customers' attention to other products and produce an old and dull feeling.

As a result, goods can be adjusted for a period of time, so that the goods on the shelves can be adjusted, so that customers will be attracted by other items when they are looking for the desired items again, and they will feel refreshing about the changes in the shopping malls.

However, if this change is too frequent, it will lead to customers' disgust. They think that the shopping mall lacks scientific arrangements and is chaotic, moving all day, and then produce a restless mentality.

Therefore, the fixation and change of commodities should be relative and adaptive.

The display of clothes.

Women's clothing, sports and leisure children's clothing, the use of models.

This effect is fresh and convenient.

3, the distance between sales payment is also a kind of art for goods store operators.

At present, people sometimes enter the mall more than what they expected to buy, which is due to the deliberate placement of goods on the psychological impact of customers.

Shopping malls can design a variety of long shopping channels to avoid shortcuts to checkpoints and exits.

When customers walk around to look at or look for receipts, they may see other items that cause purchase desire, so the locations of the cash registers in the shopping malls can be located at a distance from the commodity, so that customers can make payments while they are attracted by other commodities and produce desire for purchase.