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    Is It A Good Friend Or A Bad Friend In A Professional Counterfeiting Company?

    2014/8/30 10:07:00 46

    ClothingConsumer Rights Protection LawCounterfeiting

    There are many consumer organizations abroad, and there are many lawyers. When consumers encounter difficulties, they will help them conduct class action lawsuits.

    However, in fact, there is no real consumer organization in China.

    In October last year, the consumer rights protection act, which was implemented in China for 20 years, was revised for the first time and came into effect in March 15th this year.

    The revised law on the protection of consumers' rights and interests has increased the punishment for illegal businesses, increased the illegal cost of illegal businesses, and virtually helped a large number of professional dummy.

    These ones here

    Fake man

    From all corners of the country, they live in all corners of the country and earn their living by playing fake products; finding fake products, buying fake goods and obtaining compensation are their profit trilogy, teamwork and cooperation, and their respective duties; they are proficient in various laws and regulations, requiring "10 times price compensation", and they will never stay beyond the bounds of the pond, nor can they retain any handle; some of them earn a monthly income of over 10000 yuan and belong to the "high-income group", but their status is embarrassed and their legitimacy has been criticized.

    In the counterfeiting industry, clothing is the most profitable.

    People with professional counterfeiting said: "the clothing industry has profiteering behavior, and the detection threshold is relatively low, safeguarding rights is relatively easy.

    For example, if you eat ingredients in a circle, you can eat weight. Basically, every rule comes out and you can feed a group of people.

    In fact, reporters have long heard of all kinds of helpless clothing brands in front of these professional crackdown, and most of these brands are particularly influential brands in the market.

    Random survey by journalists

    Clothing brand

    Almost all of them encountered the "fake door" incident in varying degrees, and the amount of compensation ranged from tens of thousands of yuan to hundreds of thousands of yuan.

    On the one hand, the enterprise is combating its own products

    Counterfeit goods

    Counterfeit products are struggling on the road, but on the other hand, they have become counterfeiters and investigated by professional counterfeiters.

    Are you a professional friend or a bad friend?

    Loss: set up a fake Office

    Against professional dummy

    Mention the "counterfeiting office", which is a permanent working department in the brand industry of Fujian Quanzhou industry. It is responsible for brand rights protection against large scale professional dummy.

    "5, 4, 3, 2, 1, ignition!" not long ago, POOVE (China) Co., Ltd. Fujian Nanan headquarters, a "zero tolerance, help journey" as the theme of the fight against counterfeiting, destruction of counterfeit goods activities staged.

    With the orders of the commanders, tens of thousands of counterfeit goods seized from the counterfeiting operations of enterprises were instantly blaze into flames.

      

    POOVE

    Chen Jinbo, the person in charge of China's limited liability company, said that they not only set up a special anti-counterfeiting group within the enterprise, but also invested a lot of manpower, material and financial resources in the nationwide investigation, identification and collection of counterfeit and inferior products, and worked together with law enforcement departments such as industry and commerce, public security and other departments to jointly crack down on counterfeiting and selling behavior.

    Since 2012, enterprises have launched hundreds of anti counterfeiting activities online and offline, covering all parts of the country, smashing up counterfeiting and selling 400 dens, accumulatively shielding more than 100 shops and involving tens of millions of yuan.

    Chen Jinbo said that in order to further maintain brand image, protect consumer rights and maintain healthy and healthy market operation order, POOVE formally established a full-time anti-counterfeiting group in 2012.

    "Fake and shoddy, is a vicious fraud against consumers, timely stop infringement, is the bounden duty of enterprises."

    Chen Jinbo told reporters that we should establish a sound long-term mechanism for counterfeiting and counterfeiting, carry out the fight against counterfeiting to the end, effectively protect the legitimate rights and interests of consumers and business partners, and promote the healthy and sustainable development of the industry and the market.

    And Anta, the leader of the domestic sports industry.

    It is reported that in recent years, there have been a series of counterfeiting behaviors that are similar to Anta brand names, graphic trademarks, similar advertising slogans and similar trades. In recent years, the intellectual property rights of Anta brands have been seriously violated.

    Anta actively cooperated with the relevant law enforcement departments to severely crack down on the manufacturing sites of some fake and shoddy products, and uniformly destroyed the counterfeit and inferior commodities seized.

    "Anta has attached importance to the work of counterfeiting and protecting rights for a long time. Since 2006, special departments have been set up to cooperate with industry and Commerce and public security to carry out this work. A long-term mechanism has been formed to effectively crack down on criminals who manufacture and sell counterfeit products and fully protect the legitimate rights and interests of enterprises and consumers."

    Anta said.

    In addition, many years ago, the case of seven wolves playing fake fake brands was even more talked about by the industry.

    At that time, the seven wolves were fighting against counterfeiting in a big way, and sent several counterfeiters to court. For a while, the "true and false wolf war" became the front page news of the media in Shanghai, Beijing and Guangzhou.

    As early as 2002, the seven wolf company set up a counterfeiting group, which became one of the internal administrative departments of the company. It was responsible for protecting the trademarks of the seven wolves and safeguarding their own interests and image.

    In terms of intellectual property protection, the seven wolves have always been at the forefront of Quanzhou enterprises. In 1988, the company applied for registration of "seven wolves" trademark. After more than 10 years, the company has been paying attention to the protection of intellectual property rights.

    Every year, the company spends hundreds of thousands of yuan on the protection of intellectual property rights. In addition to the "counterfeiting" office, it also includes a trademark bureau, which is also against the increasingly rampant counterfeiting in recent years.

    Benefit: entrust professional dummy

    Help fight fake

    It is reported that, in order to safeguard their own brand interests, luxury brands have their own counterfeiting personages or entrusting counterfeiting companies to help fight against counterfeiting.

    For merchants to investigate and deal with counterfeit luxury goods, they must be professionally identified by the counterfeiting people of the brand, so as to determine whether or not they are suspected of trademark infringement.

    For example, in the market of Hangzhou, Zhejiang, many luxury goods companies employ counterfeiting people who specialize in selling fake luxury goods.

    In fact, a large part of the trail of luxury infringement cases investigated by the industry and commerce department comes from these counterfeiting people.

    These counterfeit people are authorized by luxury companies. Once they find counterfeit products in the market, they will find business departments and ask for help to fight against counterfeiting.

    There is a big pair of shoes on the shoebox, and the shoes inside are nothing different from the real Nike shoes. Most people can't see it as a fake, but after the professional fake eye scan, they know that these shoes are all fake.

    As a result of the authorization of Nike company, Zhen Gong, a professional counterfeit man, joined the business department in a surprise inspection of a clothing city. In a store selling clothes and shoes, as well as the "upper house" warehouse purchased from the store, he seized 2150 pieces of shoes and clothes that were suspected of infringing Nike logo.

    Zhen Wu introduced that shortly before Nike knew that he had counterfeit in Hefei, Anhui, he was asked to maintain Nike's market in the whole Hefei area, and issued him a power of attorney.

    Nike

    The company's "counterfeiting".

    After receiving the empowerment book, Zhen Wu began to prepare for the seizure of fake Nike brand shoes and clothes.

    "These clothes and shoes are all high imitation products of Nike, which can not be seen by ordinary people, and the price is not cheap. The wholesale price is 200 yuan per pair, which is too harmful to consumers."

    Zhen Wu introduced.

    Since 2009, Lu Xingye has appeared in every large chain supermarket in Hangzhou.

    Over the past few years, he has learned many laws and national standards such as the product quality law, the consumer rights protection act, the advertising law, the trademark law, and so on.

    "No technical title, but technology."

    Lv Xingye is so self rating.

    Of course, Lv Xingye has only adopted a pitional pformation. Now he is a "double faced man". He continues to fight against counterfeiting while seeking more cooperation with his company.

    "We want to gain more legal gains and get social recognition."

    This is the most fundamental reason for Lu Xingye's decision to pform.

    "Companies need professionals like me."

    Lv Xingye said so.

    Lv Xingye has advocated pformation in the circle, but most people worry that income will decline, and there are still some worries that they are not capable enough to do so.

    "I have done well in the future. If there are fewer products in the market, it will be a natural choice. It is willing to pform the industry, and it will go to other industries if it is not willing to pform."

    Lv Xingye responded to the negative attitude of his comrades in arms.

    Will this controversial group of consumers lead to moral hazard?

    This is a problem for many years.

    But in the reality of fake and shoddy and fraudulent practices, even the professional counterfeiting people are not entirely positive about the social impact. "Two evils are taken lightly," and it is wise to support them in law.

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