Frequent Special " Consumer " Clothing Brand Encountered "Fake Door".
Background news
In view of the frequent incidents of "special consumers" claiming high price claims by enterprises in the name of counterfeiting, some organizations have also followed the example of spot checks to give a lot of examples.
Clothing brand
The production and operation caused serious trouble.
In August 8th, the Shenzhen Clothing Industry Association and the Shenzhen Metrology quality testing institute held the clothing industry to deal with the malicious fraud Symposium.
The representatives of the participating enterprises admitted that the clothing brand encountered the "fake door" is no new thing. Some professional counterfeitors often use standardized management loopholes and seek private ways through threats. They claim illegal benefits. Because of the unclear definition of law, vague understanding of industry standards by some functional departments, and the unconformity of the standards in the industry, many other factors encourage malicious fraud, and even form an unfair industrial chain that runs on the wrong side of the law, threatening the healthy development of the garment industry.
Their own experiences are different. Some seemingly unreasonable actions or deliberate claims are often ended in the case of pressure on shopping malls and lack of protection.
Public opinions are divergent
Exclusive: Chinese professional fake Wang Hai
As for clothing, I have hit more than 20 Chinese brands, and the main problem is the false fabric.
Recently, in the case of Shandong's Ginza Street shopping center's swindle fur clothing fraud case, the court decided to refund my money 108900 yuan, and compensation 108900 yuan.
Under normal circumstances, enterprises can respond positively to the problems found by our counterfeiting people.
Different from the physical shopping malls, the electronic business platform often has the phenomenon of "registration in a place, office on the ground, production on the ground, and delivery on the spot", which has caused a great obstacle to the supervision of the commodity quality. Once the problem arises, the cost of safeguarding the rights of the consumers is very high. It is necessary for a professional fake person like us to let the enterprises see their imperfections and increase the illegal cost of fraudulent practices.
As regards the 2014 major new contents of the consumer rights protection act, I think there are two points to be concerned about: the non store sales period of hesitation (operators sell products by means of Internet, television, telephone, mail order, etc.), except for special circumstances, consumers have the right to refund goods within 7 days from the date of receipt of the goods, and do not need to explain reasons) and 3 times compensation for fraudulent practices. (7) the punitive damages for fraudulent consumers have been raised from "one back to one" and "set aside three" and set up a starting price of 500 yuan.
Tail number 570 (Brand Manager)
There are many cases of "malicious crackdown" in enterprises. We are now sorting out a coalition organization to win the support of industry associations to form a resultant force.
Tail No. 025 (Shenzhen Garment Industry Association)
I heard that many enterprises encountered "malicious crackdown" mainly related to unidentified signs, such as fur in thickness and tensile force does not have a clear standard definition, underwear label does not indicate "can directly contact with human body" and so on.
There is also a kind of "malicious" counterfeiting by illegal means of extortion compensation, some enterprises reflect the people who have been posing as quality inspection departments to "pick", some brands engage in the sale meeting, encountered "malicious" counterfeit people changed just bought the "genuine", the scene extortion compensation.
At present, the phenomenon of "malicious counterfeiting" has not formed a scale, only exists in a small scope. The enterprises that have been asked to claim compensation should seriously check the situation, seek assistance from the quality inspection departments and experts, crack down on "malicious" behavior, and form a good atmosphere to ensure the healthy development of the whole industry.
Tail number 536 (enterprise production supervisor)
Many in the north, Zhejiang and Tianjin, especially during the new year.
For the time being, Shenzhen has not seen it for the time being.
These "malicious dummy" is very knowledgeable, and the difference between the 0.2% and the industry standard will be caught "braids".
Moreover, the biggest difference between them and regular dummy is that they often resort to compensation for the purpose of counterfeiting, asking for "fake one pay ten", otherwise they will cause trouble.
Because our brands are generally located in high-end shopping malls, shopping centres are forced by image pressure and sales pressure, sometimes forcing brand claims.
And brands are afraid of things to be exposed.
These problems are mainly focused on fabrics, such as dark fabrics and denim fabrics, which lack of color fastness to national standards, and some wool fabrics have floc on the surface.
These are due to the irregular production process. They are not shoddy, nor are they selling fake goods. Compared with the unlicensed goods in the low-end market, our quality is guaranteed. We hope that enterprises can get the chance of rectification.
Tail number 136 (business executives)
I heard that Beijing, Zhejiang and other places have recently appeared "malicious dummy", they usually find several people to buy many times, buy a lot of pieces.
After that, we will produce a report that some of your products are not qualified and are not consistent with the labels, and require the brand to compensate for the sales price by multiple times.
It is ridiculous that stores sometimes notify the brand in advance that "fake people may come today" is a bit like "assault".
In my opinion, enterprises should attach importance to product quality, start with themselves and face up to the problems existing in the production environment.
The administration should introduce further refined compensation provisions, such as what circumstances should be compensated according to the price, and under what circumstances the compensation price is 3 times that of the retail price.
Otherwise, if caught "small tail", these "malicious" counterfeit people buy a lot at once, will not become blackmail?
Tail number 439 (enterprise sales supervisor)
There are more or less problems in the enterprises that encounter "malicious crackdown".
Professional dummy
With rich industry experience and professional knowledge reserve, not only can we find loopholes in labels, but also know how to go to relevant agencies to detect.
Why can we find quality problems in so many clothes and so many brands? But the enterprises themselves can't find them. I think one is that the enterprises really knowingly commit crimes, and the two is that they do not attach enough importance.
Of course, there may also be special circumstances. It is not ruled out that due to the rapid innovation speed of fabric research and development, the detailed updating of standards has not kept pace, and there has been a relatively backward contradiction.
I still believe that the government, trade associations and mainstream media can represent a just stand. As an enterprise, we should be self disciplined and try not to neglect any technical loopholes and human errors.
Tail number 180 (consumer)
Are there any good intentions or bad intentions in playing dummy?
I heard about it for the first time.
I think the whole society should have a bottom line. Most of the fake people and consumers belong to the disadvantaged groups. The practice of counterfeiting people may also be extreme.
But in most cases, as a consumer, I support counterfeit people.
If you don't play dummy, some problems will be hard to deal with.
Because consumers sometimes do not want to "trouble", they will "muddle through", which will not allow enterprises to take advantage of loopholes.
And if the enterprise can only "report a long cut" through the report of the counterfeiting people, when can the consumers really "buy it safely"?
Reporter spicy comment
In the above opinion, we can see that this is mainly a "malicious" anti counterfeiting behavior. Their behavior characteristics are mainly aimed at extortion compensation, using standard loopholes and production error products, implementing multiple, multiple, multiple purchases, and then asking for private understanding and demanding high rate compensation.
The normal professional anti-counterfeiting behavior is usually aimed at similar problems encountered by most consumers, giving attention, and obtaining compensation in the prescribed range through legal channels and formal channels. The purpose is to give enterprises warning from the standpoint of consumers.
There are essential differences between the purpose of action, the way of handling and the amount of compensation demanded.
At present, from the reporter's understanding of the situation, this "malicious fraud" incident, from the overall perspective, has a small scale, and its influence is mainly on the inside of the industry. It has no substantive impact on ordinary consumers, whether it is public opinion or mass consumers, all of them are fighting against counterfeiting.
As a noble profession, counterfeiting should be respected and looked forward to by society.
Counterfeiting itself does not require "proper name". Fake products are fake products and fake products.
Our country advocates all the people to fight against fake products, because these harmful products not only hurt the practical interests of producers and consumers, but also harm the market order, and are an intangible waste of resources.
As everyone knows,
Luxury goods
One of the business strategies is to sell products with "imperfections", which, of course, are related to luxuries' insisting on manual customization, while watches are also selling points with a small margin of error. Most international brands do not engage in product testing.
It can be seen that the "zero error" requirement of domestic enterprises in production and operation is somewhat difficult. After all, it is almost impossible to avoid omissions in mechanized production and make enterprises escape market risks. No wonder many enterprises in China suffer from the "0.2%" error and demand several times of compensation.
Reporters believe that the so-called "flies do not bite the seamless eggs", the "seam" has two aspects: first, there is a real problem in the product quality of enterprises, and at the same time, we need to reflect on why we can grasp the "handle" in the face of multiple brands of "dummy", but in the face of a brand enterprise, they can not monitor their products well.
Enterprises must face their products with a realistic attitude.
There is also a "seam" in the face of problems with enterprises and the way to deal with problems, with the advent of the Internet age, more and more enterprises are afraid of "bad news travels a thousand miles". In order to kill all bad rumors in the cradle, blindly "cling to and press", it also gives an opportunity to lawless professional counterfeit people.
Moreover, there is no clear standard for "counterfeit and shoddy" in the world. Therefore, some interest oriented "anti counterfeiting" individuals and organizations have thought of such a "bad idea". They should seize loopholes in the industry standard and leave them at the edge of the law breaking and protecting the law, holding the impure purpose, and get entangled in order to get extortion and compensation.
Reporters learned that Shenzhen
clothing
The trade association has not only held seminars, but is currently organizing quality inspection agencies to give assistance to enterprises experiencing "malicious" anti fraud incidents.
In fact, whether it is a counterfeit or a fake enterprise, this matter itself is not only related to the interests of these two aspects, it should arouse the attention of the whole society. After all, the healthy development of the whole industry and the monitoring of the market order need to cooperate in many ways.
The relevant government departments, quality inspection organizations, trade associations and non-governmental organizations should face up to many potential problems existing in laws and regulations, quality supervision, product production and channel circulation, and effectively introduce and update policies and regulations so that enterprises can have laws to follow.
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