Six Point: Change Your Store Decoration Concept.

In the past, the "factory selling what to sell" has been replaced by the idea of what consumers want and what they sell. Under this new form of competition, who can accurately grasp market information and view the consumption fashion can win the trust of customers and survive and develop; otherwise, it is not. To date, the development of modern commercial display design can be summarized as follows:

　 Changes in the concept of clothing store design

Modern storefront includes the overall image, main entrance, facade, sign, store space and landscape facilities. It is the external image system of the store's overall environment, and is also a new concept of the store design system advocated by the modern commercial exhibition design. The pursuit of open and transparent shops, through the bright style of the store and external environment design, accurately express the store's business philosophy and characteristics, is the goal of today's business and display designers. Traditional shops are narrow doors and windows. Some art workers arrange windows as showcases. Celebrities are asked to write shop names, make stereoscopic characters and signs, and stereotyped.

　　 Lay stress on cultural concept and brand image planning

Today, the world has entered the era of knowledge economy. Knowledge economy has become the key capital for business development and growth, including brand, service, information, network and other assets that enable businessmen to obtain competitive assets, such as assets, such as assets, knowledge, skills and other human resources assets embodied by business know-how, management methods and corporate culture, and assets such as expert systems. For this reason, the experts put forward eight major business operation sections: building brand, planning brand recognition system, designing brand symbols, controlling brand communication, accumulating brand equity, developing brand extension, building brand system and realizing brand globalization.

　 pay attention to commodity Artistry of display

The formal rules of artistic beauty are widely applied to commodity display. According to the orderly arrangement of colors, plans, and shapes, a display space with rich aesthetic order and easy identification is formed. Use the large light box picture, magnification model and so on for close-up display. Dynamic display with strong visual impact can be achieved by using electric devices, camera equipment, multimedia technology, stage lighting technology and so on. Using POP advertising orientation and shopping guide display can enable customers to touch, operate, demonstrate, and participate in interactive display. These display techniques are popular practices for creating modern commercial space.

　 pay attention to Shop Decorative fashion

Merchandise in the store is the latest product of advanced productivity, leading people's consumption trend. Therefore, shop decoration should focus on fashion, adopt new design methods, new decoration materials, and new construction technology, accurately and appropriately reflect store management characteristics and fashion.

　　 Focus on the environmental concept of design

Commercial display is mainly to appeal to people's visual and auditory feelings. It is closely related to the environment of human activities. At the same time, it also constitutes an important aspect of the urban human landscape, so we must fully stress its environmental concept. Commercial display design exists in the large system of human environment. Therefore, in the specific design, we must proceed from the overall space to carry out the comprehensive design. It should be considered comprehensively according to the characteristics of the environment, architecture, road width and climate season. This is particularly important in store display, neon sign, poster advertisement and electronic display advertisement design. Starting from the requirements of the overall urban planning and the beauty of the environment, it is necessary to put forward unified requirements and plans for its design. After a systematic planning and design, a splendid street scene can be formed. Otherwise, there will be a chaotic feeling.

　 　 pay attention to The sense of the times and the national style of design

Commodity is the product of the development of certain social productive forces and scientific and technological level. In essence, it embodies the evolution of history and the progress of human society. Therefore, display design, which is the information medium between commodity and consumer, is bound to have distinct characteristics of the times. Concretely speaking, modern commercial exhibition design is to use the advanced science and technology of the human society and modern business management tools to make use of the material convenience conditions brought by the mass production in the industrialized society. Through the display of various media, it creates the changeable visual communication effect, completes the media planning in the commercial category, and then changes the shopping psychology of the customers with the brand-new commodity concept, so that consumers can make an organic choice of the commodity under the influence of the display form. Practice has proved that a more successful design often has a sense of high intensity of excitement or novelty, and is compatible with the high emotion determined by the high technology and modern lifestyle, thus arousing people's aesthetic feeling. Lacking the sense of the times, the design lacks visual impact, so it is not easy to attract people.