Jingdong, Suning 3C Big Business To Do E-Commerce Clothing Business Department Store Convergence Trend Is Obvious

Recently, Jingdong, Suning and Gome three have been struggling to win in the home appliances online shopping market.

Two years later, Suning's "818" Shopping Festival launched the largest promotional activities in Suning history. But when Su Ningkuang sold 3C products, Jingdong did not respond. Instead, they turned around and left the target in fashion clothing, which is exactly what the cat looked at three years ago.

In the promotion of e-commerce nodes, careful Internet users are fond of the big business platform for parity purchase.

However, Ms. Mei of Wuchang recently discovered the bloomer ads on the front page of Jingdong.

Jingdong has launched a "different fashion" slogan, announcing a remark on clothing.

What is the deep meaning of Jingdong, which is founded by 3C category?

As we all know, Taobao, Tmall site is the main force of clothing, the main force of the Jingdong is 3C products, but now Jingdong is preparing to play a battle with Tmall and Taobao in the clothing category.

Lu Zhenwang, an e-commerce observer, believes that fashion clothing category has been listed as a strategic category by Jingdong and will invest enough resources this year.

The purpose is to pry the position of Tmall and Taobao in the field of clothing.

According to Jingdong's 2014 Q2 earnings report, net loss was RMB 582 million 500 thousand yuan.

Wang Xiaoxing, an analyst at Analysys think tank, believes that Jingdong's losses are not related to the main 3C category.

"Jingdong mall has been the main 3C category, its sales account for about 60%, but 3C category prices are more pparent, gross margin is low, over reliance on 3C goods and Jingdong mall loss has a certain relationship, Jingdong mall expansion clothing category is also an inevitable trend."

Wang Xiaoxing said that clothing category, as the second major category of e-commerce sales, has a wide variety of products. Its seasonality makes the consumption frequency of clothing higher than that of 3C category. These factors lead to the fact that clothing has become an essential part of the business.

CEO Shen Haoyu said that clothing has become the fastest growing category in Jingdong's entire platform system.

As of June 2014, there were about 2 garment businesses settled in Jingdong.

The turnover in the first half of 2014 increased by more than 100% compared with the same period last year.

Clothing category has attracted the attention of all categories in attracting new users.

Insiders said that although the domestic electricity suppliers were different in their early styles, they came from different fields, but they had the same goal. Finally, the trend towards the comprehensive development of large department stores was very obvious. "For example, Jingdong is a 3C, but the similar new pat Network on Taobao and Taobao has become more and more similar."