• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Big Adjustment Of Garment Industry Is Bad.

    2014/9/3 8:13:00 24

    Clothing IndustryCross BoundaryAnd Bite

     

     

    Not only Fujian clothing business owners "lost contact".

    In May of this year, Xu Yunxu, chairman of Teng Xu Clothing Co., Ltd., known as "business world woman", was lost in Wenzhou, Zhejiang, and his mother was lost.

    In August, the arrest of two people was paid by the police on the basis of "the huge amount of tax rebates for exportation".

    For a while, the reports of "Quanzhou clothing in Waterloo" and "Wenzhou garment industry collapse" came in all directions. The Fujian and Zhejiang provinces were successively defeated, and some even thought that China's clothing industry was experiencing a great recession.

    When the boss loses contact with the company, will the enterprise collapse? A head of the China Clothing Association (hereinafter referred to as the "China clothing association") said that these enterprises were due to the failure of capital rather than products.

    The success of the clothing brand is that hundreds of channels are readily available. If someone takes 2 billion of them tomorrow, the brand will not necessarily fall.

    The loss of bosses is an individual phenomenon and has little impact on the entire garment industry.

      

    Fact

    With the successive releases of the listed companies, the performance of each garment company is not a dim one.

    In the first half of this year, Anta sports turnover increased by 22.4% compared with the same period last year, and net profit increased by 28.3% over the same period last year.

    PEAK sports turnover increased 10.1% in the first half year, and net profit increased by 34.64% compared to the same period last year.

    In the first half of the year, turnover increased by 4.6%, and net profit increased by 28.3% over the same period last year.

    They are the three major companies that have been baptized by the six major sports brands in 2013.

    In 2013, 31% adult sportswear retail stores were reduced by 783 compared with 2012, while PEAK authorized outlets decreased by 471, while Anta closed 318 stores.

    well-known

    Clothing industry

    Li Mei, director of the international media department of the China Research Institute, told the China Economic Weekly that sports brand is the highest concentration in the entire garment industry. The listed companies have accounted for more than 50% of the market share.

    Before and after the 2008 Olympic Games, the brand of sports has been expanding. Now, after several rounds of shuffling, a number of brands have been eliminated, and they are moving up from bottom to bottom.

    And the men's wear brand market began a new round of shuffle adjustment.

    Men's clothing business is really poor.

    The business income of the first half of the year was down 16.56% from the same period in the previous year, and net profit was down 24.8% from the same period last year.

    In the first half of the year, China's turnover decreased by 0.2% compared with the same period last year, and net profit increased by 2.4% over the same period last year.

    Shandong brand's product has plunged sharply, operating income has dropped by 24.75%, and net profit has fallen by 135.26%.

    At the same time, the brand of men's clothing also set off a "closed shop tide". In the first half of this year, nine Mu Wang closed 73 stores, and China led 140.

    Up to the press release, the seven wolves that had not yet released the Chinese newspaper closed 505 stores last year.

    Orient Securities research report pointed out that the overall adjustment of men's clothing enterprises is later than the whole industry.

    After the 2013 inventory and channel adjustment measures, inventory pressure has been reduced, but the effect of active adjustment and business pformation is not yet obvious. It is estimated that the process of inventory adjustment and channel adjustment will continue in 2014, and the fastest improvement will be in 2015.

    Aforementioned director of the industry association of China Garment Association told China Economic Weekly that the collective diving of men's business performance is deeply influenced by the environment.

    After the introduction of the central 4 trillion investment plan in 2009, many local governments found local clothing enterprises, giving many preferential terms to encourage enterprises to lend.

    However, this part of the funds in the hands of garment enterprises has not been used to improve the industrial structure or channel construction of clothing itself.

    In 2008 and 2009, many business owners felt that the garment industry was developing slowly and instead of investing in real estate and other industries.

    In the early days of the defeat, all the funds had been occupied. Only private lending was carried out. Finally, the capital chain was broken, leading to many entrepreneurs running away.

    Zheng Chenai, President of the Wenzhou clothing trade association, once told the media: "in the pformation and upgrading of the garment industry, there are certain problems in the policies formulated by the local governments.

    Many of these projects, such as pition to clean energy and shipbuilding, are administrative rigid rules that ultimately interfere with the market.

    Enterprises should do something that they can do, instead of pforming them without risk. "

    By the end of 2012, Wenzhou's high-end men's clothing brand, Chuang Ji, was almost bankrupt because of the "biggest ship in Wenzhou". Finally, the Wenzhou municipal government came to Shandong Ruyi group to split and reorganize its clothing business.

    "On the other hand, many men's clothing brands are mainly made up of high-end suits, which are affected by the" eight provisions ". Both groups and individual consumption are weak, which is also an important reason for the decline in corporate performance.

    Said the head of the industry association of China Garment Association.

    One of the reasons for the change in performance is Hinur, who is in the front office. "Because of the decrease in the number of major client businesses, the group customized business is less than expected."

    "Recently there is no good news in the clothing circle, and every day is bad news."

    Li Mei told the China Economic Weekly that when we see a brand in the horse race enclosure, the circle will be unable to help wondering if the family will break down in two years.

    Even the fashion crocodile group has been discounting the shops.

    The Danish Fashion Group, the first to enter China, has four brands, namely, ONLY, VERO MODA, JACK&JONES and SELECTED, of which the first three years occupy the top three position of women's wear and men's clothing sales in the whole country.

    Now, in many shopping malls, we can see three brands of discounted goods, but the swarms of consumers are gone.

    The industry leader of China Garment Association said that the apparel industry is undergoing a deep adjustment period, but not at the worst.

    The biggest reason for many enterprises' difficulties is cross-border.

    If you just do the main business and maintain a healthy sales, even if the profit is shrinking or even no profit, it will be fine for several years.

    "

    such as

    Metersbonwe has more than 3 billion yuan in stock in the past few years, but in the past few years, it has done a good job in inventory. For such a large enterprise, there are more than ten billion inventory is normal, it will not affect the cash flow, the profit may be reduced, but after all, it is making money.

    The official said that the fundamental reason for the difficulty of the current clothing brand is product homogenization, overcapacity and weak consumption.

    And "Chinese consumers have no loyalty to the brand. After 80 and 90, the consumers are more rational, giving priority to cost performance. ZARA, H&M, UNIQLO and other fast fashion brands have grasped this point and are very successful."

    • Related reading

    Clothing Enterprises Face Enterprises: Kill Prices Or Protect Quality?

    News Republic
    |
    2014/9/2 22:49:00
    14

    The "Outlets" Mode Is Booming Rapidly In China'S Luxury Market.

    News Republic
    |
    2014/9/2 17:36:00
    79

    Fashion Buyer: A Cup Of Coffee From Flying Trapeze For The Whole Day.

    News Republic
    |
    2014/9/2 17:29:00
    32

    Is The Goddess'S New Clothes "Goddess" Or "Clothes"?

    News Republic
    |
    2014/9/2 14:01:00
    226

    How To Keep Warm And Elegant Seven Piece Sleeves In Autumn Clothes

    News Republic
    |
    2014/9/1 21:35:00
    16
    Read the next article

    2014 Guangzhou International Fashion Festival And Cheongsam Arts Festival

    In the morning, the Pazhou Exhibition Hall of the China Import and Export Fair was bustling with excitement. The world's Chinatown club model team entered the stage of the international fashion week for the second time.

    主站蜘蛛池模板: 最近2018中文字幕2019高清| 国产精品h在线观看| a级毛片100部免费观看| 91精品国产麻豆福利在线| 欧美亚洲国产一区二区三区| 国产精品欧美一区二区在线看| 国产免费资源高清小视频在线观看| 亚洲网站在线免费观看| 久久久久亚洲AV无码专区体验| 91麻豆国产福利精品| 糟蹋顶弄挣扎哀求np| 最近最新2019中文字幕4| 国产欧美日韩一区二区三区在线| 亲子乱子xxxxxx| 一级做a爰片久久毛片免费看| 黄页网站在线观看视频| 日韩精品免费一级视频| 国产网红主播无码精品| 免费观看黄网站| 中文字幕在线观看网址| 国产chinese91在线| 日韩伦人妻无码| 国产特级毛片AAAAAA| 亚洲欧美国产国产综合一区| 一个人hd高清在线观看| 爽好舒服使劲添我要视频| 成人乱码一区二区三区AV| 国产不卡视频在线观看| 久久综合香蕉国产蜜臀av| 天堂/在线中文在线资源官网| 波多野たの结衣老人绝伦| 女欢女爱第一季| 又粗又大又爽又紧免费视频| 久久人人爽人人爽人人片av不| 亚洲精品456人成在线| 欧美日韩高清在线观看| 国产资源在线视频| 人人妻人人澡人人爽人人精品 | 一级一级女人真片| 日韩黄色片在线观看| 国产成人十八黄网片|