Clothing Enterprises Face Enterprises: Kill Prices Or Protect Quality?

As a famous town of Chinese fabrics, Xiqiao town of Guangdong province has a high degree of matching with many garment industrial clusters. So when Xiqiao people came to Jiangsu Changshu to wear local casual wear brands when wearing leisure fabrics, how to perfect docking between the two industries became the focus of many enterprises headed by famous brands such as Boston and arston. "Xiqiao is an important place for Chinese jeans and other leisure fabrics. The fabric is mainly based on small scale and diversified fabrics, which makes Xiqiao very suitable for docking with most of Changshu's small and medium-sized enterprises." Zhang Ruiyin, deputy mayor of Xiqiao science and technology, said.

"Do clothing "We can not save the cost of fabrics. Many clothing brands spend much more money on advertising than on fabrics. But if the fabric of a garment is one or two yuan per meter, the quality is quite different. If the consumer is uncomfortable, then the finished product is not going to smash the signs of the clothing brand." Chen Shengcan, deputy manager of Xiqiao Zhixing textile marketing, said, "many brands want to be on the top grade. What is the quality of the fabric, and the fabric determines the quality. Wearing comfortable is high grade goods. Wearing uncomfortable clothes is spreading goods. So I think clothing brands should not overcompensate the cost of fabrics, but should consider the cost reduction in other sectors.

Chen Shengcan's words tell the voice of many fabric enterprises. In recent two years, the pressure of the clothing industry is not small. The rise of all kinds of costs has forced the garment enterprises to compress in all links. And the fabric ring is also indispensable for negotiations on the price. But many fabric enterprises believe that the fabric price is actually only a small part of the other aspects of the clothing brand, so we need to improve the quality and not put the "ghost idea" on the fabric.

In Changshu, this view has been recognized by many high quality brands. In the view of these garment enterprises, enterprises need the most matching fabrics instead of price games. Zhang Guangyun, deputy director of Alton Commodity Center, said that in recent years, Alton has gradually increased the proportion of its own brands. Therefore, finding excellent fabric resources and matching the resources of the industrial chain is one of the important tasks of Alton. At the same time, even for the group's OEM business, finding the right suppliers and configuring excellent industrial resources will play an important role in reducing the market cost and maximizing the efficiency.

"Before Docking Conference We can get a clearer picture of the fabric of Xiqiao. The fabric is an essential part of the garment. After knowing the Xiqiao fabric, Alton also plans to go to Xiqiao to look for opportunities for cooperation. Zhang Guangyun said that many clothing brands are actually looking for generations of factories to do the processing, while aldton used to do the same, but with the gradual development of the brand of Alton brand, the later stage will definitely increase the docking with the fabric enterprises, and also need high-tech new fabrics. "In terms of OEM factories, if there are high-quality fabric enterprises, we will also recommend to the manufacturers to use the fabrics we choose, which not only saves the cost of products, but also improves the quality of clothing."

Gao Hongfang, director of production center of Bosideng Garment Development Co., Ltd., Jiangsu, agrees. "Fabric is very important for clothing, especially for business men's clothing with little change in style." In her view, the fabric changes can be divided into two categories: one is the fabric pattern and the process improvement; the two is the fabric material changes, such as the use of natural fibers such as linen and silk, which are popular in recent years. Similarly, these two aspects are also important considerations for Bosideng screening fabric supplier. After finding the right fabric supplier, we hope to cooperate with the fabric manufacturer in the stage of men's clothing planning. After Bosideng determines the next season's men's fabric planning and color trends, the fabric companies can follow suit in time.

And this kind of cooperation Chen Shengcan said his cooperation with YISHION has been adopted in this way. "From the beginning of YISHION's commodity planning, we will send professionals to communicate with YISHION designers to communicate and cooperate with designers in real time and fabric needs. In addition, we will also develop and design some new fabrics ourselves, and some well-known garment enterprises in China will also directly adopt the denim fabric we designed, which will help the garment companies to save the design cost and improve the added value of our products.

At the same time, in the docking of garment enterprises and fabric enterprises, I find that clothing enterprises are very concerned about the quality and delivery of fabrics. The communication between Bosideng enterprise representatives and fabric enterprises is carried out around these problems. At the same time, with the popularity of fast fashion clothes in recent years, Zhang Yunguang said: "whether we can quickly develop fabric and shorten the time of delivery is also an important consideration for garment enterprises to choose fabric suppliers."