Transformation Of Garment And Textile From Channel Reorganization To Business Mode Subversion

Here world Clothing and shoes The weave of the net introduces the clothing textile: from the reorganization of the channel to the subversion of the business mode.

The 2 era is coming. E-commerce is undergoing Industrial Transformation: with the gradual listing of Jingdong, jumei.com, vip.com and other enterprises, the pattern of domestic e-commerce is also changing quietly. Once upon a time, "Taobao" as the pronoun of online shopping occupies an absolute advantage in the market. However, the B2C platform, such as Tmall and Jingdong, is constantly improving, and the business of the subdivision of the consumer products, jumei.com, the wine fairy net, the original life and other subdivisions has gradually lifted the curtain of the change of the e-commerce industry.

In the 2 era of e-commerce, the electricity supplier has changed from a retail spoiler to a new consumption driver: fast, massive and low price. Electronic Commerce 1 the keywords of the times. User experience, media dissemination and full channel sales have become the core elements of the 2 era of e-commerce. With the deepening of the popularity of mobile Internet, the structural change of e-commerce will continue in the future.

E-commerce accounts for 7.8% of the total retail sales of domestic consumer goods in 2013, and this proportion is expected to further expand. Over the past few years, the distribution of online sales has been gradually becoming more and more popular. The whole channel sales of some brands in China are gradually shaping up. The traditional consumer brands are expected to expand the market scale by expanding the brand influence with the help of e-commerce channels.

Vertical e-commerce channel is expected to become an important part of the future e-commerce sector: vertical electricity supplier channels are playing a role in the field of electronic commerce through its professional services. The vertical e-commerce channel represented by brewmaster network and vip.com has continuously accumulated service quality and brand image. Fresh electric business, Cross-border electricity supplier With its special logistics demand and business mode, it has become the focus of attention.