Do You Pay Attention To The 4 Points Of Children'S Wear Dealer Management?
Many children's wear salesmen often complain that not only the market is hard now, but even children's wear dealers are getting more and more difficult to manage. They always fail to carry out their business according to the company and market plan requirements, resulting in the failure of the plan implementation and the failure to achieve sales goals.
Investigate its Reason Most of the children's wear salesmen have problems with the management of children's wear dealers, resulting in no accumulation of work for children's wear dealers. Xiaobian believes that the management of children's wear dealers should follow the following four principles:
Principle 1. Strength is more important than words.
In the management of children's wear dealers, some children's clothing salesmen often tell children dealer how to work, but in many cases, they only speak orally, often making children's clothes dealers confused, resulting in schemes and methods can not be realized, and ultimately delay the market. As the saying goes, the power of example is endless. In marketing work, children's clothing salesmen should take the lead, and when they tell children's dealer's working methods, they will bring the children's wear dealers and business personnel to work, and they will get twice the result with half the effort.
Principle two, dredging is more important than constraint
In the management system, children's clothing enterprises and salesmen focus on restricting the behavior of children's clothing dealers, and ask children's clothes dealers how and how they can achieve the purpose that the enterprise envisages, but the final result is often not ideal. Just like Dayu's water control, only by dredging the way can we finally overcome the heavy water, and the same is true in the management of children's clothing dealers.
Principle three, communication is more important than system.
In the market work, although children's clothing enterprises have strict system, they often fail to implement the plan. The reason is not that the system is not right, but that the children's clothing enterprises and marketers pay too much attention to the strict regulation of the system and do not rely on communication. As a result, children's wear dealers do not understand and oppose the system. How to let children's wear dealers and children's clothing enterprises to keep the same goal, and do their best to work, communication is more important. Only through communication can we understand and support each other, and only by accepting the acceptance of the system can we change the passive acceptance into the active acceptance and effective implementation, so ditch communication is more important than the system.
Principle four, praise is more important than criticism
Praise can motivate people, motivate actions and criticize people. Children's wear dealers can only gain more returns by increasing sales, while children's clothing enterprises grow and expand only when sales are expanding. If we adopt the method of praise in management, we must first recognize the achievements of children's wear dealers, and point out which places need to be strengthened, and the effect will be better. "Praise is more important than criticism" is also the management of children's wear dealers.
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