Are Children'S Shoes Industry Optimistic About &#34, Multi Brand &#34, And Management?

　 　 At present, the entire children's shoes market contains enormous business opportunities. Children's shoes Shops have become the envy of big investors. However, according to Joshua's children's shoes Official research shows that we clearly see the current situation of children's shoes industry, and there are many problems.

First, children's shoes industry lacks strong leadership brand.

At present, there is not a leading brand in the whole Chinese children's shoes industry. The brand of children's shoes is mixed with each other, and scattered competition has led to the urgent need of a standardized brand of children's shoes. Joshua's children's shoes came into being in this situation. Qiao Shu's children's shoes were determined to build the first brand of Chinese children's shoes chain standardization.

Two, the prevailing shopping environment is poor.

Most of the present Children's shoes shop The image is not good. From provincial capital level cities to county-level cities, some brands of children's shoe stores are crowded in crowded supermarkets or pedestrian streets, and most of them are in the vegetable market or wholesale clothing stalls.

Three, there is no professional management in the shop, and the ability to guide shopping is not strong.

Most of the children's shoe stores in the market are basically self-employed. Most shopkeepers take the goods wholesale, so it is easy to get fake and shoddy products. Moreover, the shop assistants are mainly self-employed, and no professional children's shoes companies or manufacturers give marketing guidance and shop management training. Shops often do not have strong marketing power and competitiveness. Joshua children's shoes have professional children's shoes store management and training, provide nanny service, let you shop worry free.

Four, consumers lack loyalty and buy more products randomly.

Friends who have been to the night market or often stroll around the street should pay attention to the fact that there is a misunderstanding about the quality of children's shoes and children's shoes. It is considered that every brand of children's shoes should be the same. Therefore, which brand of children's shoes is cheaper, choose which brand, or buy it on the street randomly.

In fact, this is a kind of irresponsible approach, because according to the investigation and analysis of Qiao Shu children's shoes on the market of children's shoes in Hunan, combined with the conclusion of the relevant departments of Hunan Province on the sampling of children's shoes, half of the children's shoes are not qualified.

Five, multi brand hybrid, children's shoes shop profit is difficult to guarantee

At present, the supply of all children's shoes businesses is obtained in large stalls and wholesale markets. First, there is no support and protection for changing goods, there is a risk of hoarding goods. First, the quality of products is not guaranteed after sale, and the goods sold in wholesalers themselves do not directly get the goods profit margins to the manufacturers themselves. Therefore, for the miscellaneous children's shoe shops, profits are often difficult to guarantee.

As an important branch of China's footwear industry, children's shoes have grown rapidly in recent two years, and the domestic children's shoes market has ushered in a blowout development stage. However, due to the late start of the industry, consumer demand is becoming increasingly fragmented and mature. Messy children's shoe stores and general brand stores are hard to protect the interests of franchisees, eager to create like Joshua's children's shoes. Chinese children's shoes Industry chain