Big Size Children'S Clothing Becomes A Fashionable Girl'S New Position.

Although the country currently stipulates the largest size of children's clothing is 155 centimeters, but the reporter saw in the mall, more and more children's clothing brand began to launch 160cm, 165cm large size children's clothes. "With the improvement of living standards, children are generally growing in height, so the code is also growing." A children's wear salesperson explained. In fact, not only are the children sold to the higher, the children's clothing is becoming a new position of the urban fashion girl.

More than 10% children's clothing is bought by adults.

"Daughter is already three years old, but still used to buy clothes at the children's clothing counter!" yesterday, Ms. Wang's WeChat friends circle was drying out the big size children's clothing that she had just bought to buy her daughter, which attracted a lot of praise from her friends circle. Over the past few years, the speed of child development has grown up, and the number of children's clothing has been growing.

Current state regulations Children's wear The biggest size is 155 centimeters, but with the improvement of living standards, children now grow better than before, so many children's clothing size has reached 160 centimeters or even 170 centimeters. "It is estimated that over 10% of children's clothing is bought by adults." ZARA store cashier told reporters.

In the newly opened Zara independent store beside Zhejiang Grand Hotel Yanan, 2/3 of the two floor area is children's clothing area. Children's clothing sales area is neat and tidy. From decorating to clothing display, there is a fashion and concise atmosphere. Many adults and children are picking clothes together.

A "80 after" hot mom said, like to wear with her daughter. With children The same shirt, buy one big, one small, two sizes, it's fun to take pictures outside.

The reporter noted that the largest size of Zara girl clothing is 160, which means that girls who are 160 centimeters tall and weigh no more than one hundred jin will be very decent.

"After 90" Miss Li is also a frequent guest in big size children's clothing. "I am small in size and less than 160 centimeters in size, so it is cost-effective to buy large size children's clothing in the mall." Pointing to her Jersey, she said, "the style is simple and the price is affordable. It is only 60 yuan or more. Such a cheap price is hard to buy in adult clothing counters."

Visited a number of counters to understand that Adidas, Nike and other brands of large children's clothing are very popular with adults. A Nike girl's T-shirt, with its beautiful color and pattern "Kai Wan Yi", is not cheap, and it costs more than 200 yuan, but there are still many adult customers patronizing.

　　 Adidas KIDS Counter shopping guide told reporters: "a few years ago, clothing sales target is children, but in recent years, children's clothing 10%-15% even higher proportion sold to adults, in addition to the size is large, another reason is children's clothing design tends to be concise and mature."

In Zara's newly installed children's clothing in autumn, the reporter saw that the fashion style of the international fast fashion brand was the same as that of the adult wear. The tone was mainly black white and nude color, and the style design was relatively simple. The adult elements of the brand were fully reflected in the children's clothing.

"Especially for some European and American leisure sports brands, the clothes themselves are large, and the largest number of children can reach 160 centimeters. Today's children's clothing design is also innovative, and can keep up with the trend of adult clothes, so adults wear basically no problem. A child clothing control told reporters.

Following the style of adult dress is not only reflected in the Zara brand, the international brand jeep, camel, Nike and children's clothing are following the design elements of adult clothing, which also makes the brand children's clothing easier for adults.

The price is 1/3 of the brand adult clothing.

It is understood that children's clothing in large children's clothing is actually called teenage clothing, the target customers are 14 to 16 years of age, the most commonly used teenage dress is the largest size of 155 cm, but with the improvement of living standards, many teenage clothing actually reached 160 cm or 170 cm in size, especially the children's clothing brands abroad, the maximum size of 160 cm or 170 cm has become a general trend.

Li Li, an 80 year old girl, is already an old customer in a children's wear counter. She exposes that many of her clothes are sold in children's clothing counters. "What I remember most is when I go to the promotion price to buy, and I can get shirts and T-shirts in 100 yuan. Children's clothing is especially good, soft, delicate and breathable, and rarely find such high-quality cotton fabrics in adult clothing. Even if there is, it is also sky high.

In Zara, jeep, camels and other children's clothing counters, many beautiful autumn and winter have been put on shelves, the price is more close to the people. Zara's wool coat, wool shirt, printed trousers and so on are mostly between 89 yuan and 299 yuan, and a thick sweater sweater is more than 100 yuan. Compared with the adult autumn dress in Zara store, the price is about 1/3 of the adult clothing.

In the children's clothing counters, "Amoy" to cost-effective fashion has become a shopping secret of AI Tao family.

In front of the jeep children's clothing counter of Yintai Wulin shop, the reporter saw that the shopping guide was sorting out the latest autumn and winter coat of the top of the cabinet. A military green cross jacket cotton jacket jacket was more than 500 yuan. Consumers familiar with the Jeep brand knew that the price of jeep lady T-shirt was four hundred or five hundred yuan, the unit price of the windbreaker jacket was around 1000 yuan, and for a little girl who liked the casual outdoor dress style, to choose a piece from the jeep counter was equivalent to playing half off directly. If you met a special counter activity, a discount would be 66% off of the adult clothing price.

Future sales of large-size children's clothing will continue to rise.

Some professionals predict that after the release of the "two child alone" policy, China will release the huge increase of children's market from 1 million to 1 million 500 thousand per year. The rise of the baby population base is definitely a huge positive for children's clothing market, expanding the demand for children's clothing products in the domestic market. Industry analysts believe that the sales of children's clothing market in China is expected to exceed 200 billion yuan in 2014.

Just like what I said before, the effect of parent-child installation is that more 80 and 90 mothers will be in love with children's clothing.

"Although I have been developing children's clothing in recent years, I haven't produced a large area of production, but I still want to order parent-child dresses for VIP guests." Hangzhou's famous women's clothing brand, Shi Jie's women's clothing brand has been running for more than 10 years, but when it comes to parent-child dress, there are still many feelings.

He believes that young urban mothers love high quality parents and children's clothing. This trend will become clearer with the birth of two children. At the same time, more children's clothing brands will pay more attention to the fashion trend of clothing in the design. In the past, those techniques such as embroidery, applique, printing, inserting, inserting, etc. are time-consuming and labor consuming, and increase the manufacturing cost, which will be gradually abandoned by the brand.

Insiders predict that in the autumn and winter of 2014, children's wear styles will continue to be used in addition to the classic green collar, high round lapel, distinctive bow tie, neckline trimming and overlay seam contrast with fabric. These fashionable elements not only conform to the fashion trend of children's clothing, but also win the love of adults.