Sports Marketing Of PEAK Playing Basketball World Cup Should Be Both Internal And External
China's sports brand has never given up to any sporting event.
Recently, the first competition of the "World Men's basketball tournament" renamed the "FIBA Basketball World Cup" opened in Spain. Although the "FIBA Basketball World Cup" still did not have the Chinese team's participation, this basketball event did not lack Chinese elements.
although
Our country seldom participates in some international sporting events. For example, there is no Chinese team participation in this year's Brazil World Cup. And the sponsors of the world cup have been officially sponsored by most of the three international sports giants of Adidas, Nike and Puma. The Chinese sports brand can only play the "edge ball" marketing.
But China's sports brand has never given up any sport event.
Recently, the first competition of the world men's Basketball Championship was renamed in Spain after the renamed "FIBA Basketball World Cup". Although the "FIBA Basketball World Cup" still did not have the Chinese team to participate in the competition, however, this game was held.
Basketball
The event is not without Chinese elements.
On the match, the billboards of Fujian Quanzhou PEAK Group Co., Ltd. (hereinafter referred to as PEAK) are clearly visible. The mascot of the event is closely interacted with the spectators in PEAK sports shoes.
It is understood that, as the official global partner of FIBA, and the only global partner of FIBA Basketball World Cup in China, PEAK not only fully sponsored the event in and outside the field, but also the Asian champion Iran, Oceania champion Australia, Oceania runner up New Zealand, European powerhouse Serbia four "PEAK teams", and also set up the PEAK spirit of "fighting for basketball" in the matador country.
It is reported that sports marketing is not only outside, but also inside.
China has a huge audience market and can host more popular sports events, such as
Basketball
Football, badminton, cycling, motorcycle racing and so on.
In August 30th, the 2014 ring China International Road Cycling Race opened in Xi'an, and passed through Shaanxi, Sichuan, Chongqing, Guizhou, Hunan and Hubei to the end of Tianjin, with a total distance of 1800 km.
It is a good attempt to show the Chinese culture and regional characteristics to athletes from all over the world, regardless of the ability to absorb gold and let more people love sports.
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