Window Display: 360 Degree Test Water Wearable Device Is Not As Beautiful As It Looks.

Where does the child go? Let the child wear the smart child shoes that prevent losing, parents may no longer worry about losing contact with their children. Recently, Ceng Liang, vice president of Baidu, said at the first user conference of UFP, Baidu is about to jointly release anti lost intelligent children's shoes with 360 degrees. Zhao Feng, director of the brand promotion center, said that the shoe has entered the end of the development. This will also become the first pair of smart shoes for children's shoes in Quanzhou.

According to Zhao Feng's "spoiler", the child's shoes are built with GPS chips on their heels and connected to the pre installed APP on their parents' phones. Parents can track the location and track of the child. This shoe can not only be positioned, but also the parents can set their own "safe" range of activities. When the child is away from the set range, the shoes will activate the alarm. Compared with the wearable device of GPS tracking function, such as the sports bracelet, the chip is embedded in the sole, which is more concealed. The wearer can not see or feel it, and is more easily accepted by the wearer.

However, the ambition of 331 degrees is obviously more than developing an intelligent wearable device. With the help of Baidu technology platform, 360 degrees can monitor users' walking path in the background. For example, by analyzing the shopping malls, amusement parks and educational institutions frequently visited by customers, the company may decide to advertise and open stores on these popular routes. "This is why we choose to cooperate with Baidu." Zhao Feng said, "developing this kind of walking shoes, we can get more accurate data and face the consumers more directly."

In addition to accurately analyzing data, APP terminals will also form a user community. Enterprises can push information to users and increase interaction with consumers, thereby enhancing user stickiness.

In the field of sports brand, Nike will undoubtedly go further on wearable devices. Nike's digital sports platform Nike+ has been launched since 2006. On this platform, Nike users can upload their running records, including time, distance, heat consumption and speed. Route And so on, users can share the amount of exercise on this platform, for each other's clapping button, the other side can hear clapping from headphones when running. On this platform, running is no longer lonely and boring. It creates a healthy sports atmosphere for everyone to play, and brings social functions to the extreme.

In contrast, the GPS+APP architecture is obviously only a 360 degree test knife. 360 degrees will collect user data in more dimensions, and the user community also has more unstimulated potentials waiting to be excavated. Zhao Feng said that the future of wearable devices will extend from children's shoes to more categories, and build a larger user database from children to adults.

Wearable equipment Has become "popular fried chicken", many technology giants have layout. At the Apple Corp global Developers Conference held in June this year, Apple released the latest IOS8 system. Apple built a health management application, that is, the third party wearable medical equipment that supports the health care industry, and opened up data to medical institutions to become a health management platform.

In March this year, Intel, Google and Facebook announced that they would invest heavily in the field of wearable devices. Samsung, SONY, HUAWEI, Xiaomi and so on have also displayed the "killer" of bracelet and watch. In addition, domestic shoe and clothing enterprises are exploring the use of wearable devices. Semir apparel recently announced that it could not exclude the development of wearable smart products, and meet the needs of users in many fields and levels.

GPS positioning on the assault suit system A blood oxygen meter is mounted on the wrist strap. A few days ago, St. John's and lion's brand outdoor have applied some wearable devices to shoes and clothing products, and some Quanzhou sports brands including 360 degrees have been ready to move. In the earnings report released in February this year, Anta said that wearable devices are likely to become the new direction of the company's spanformation and upgrading. "We must establish a mechanism for continuous acquisition of consumer feedback, and on this basis we will find new interest points and business growth points for consumers, such as smart Wearable devices in recent years."

Li Yaohua, partner of Hangzhou concavo Industrial Design Co., Ltd. recently came to Quanzhou to share with the entrepreneurs. According to him, PEAK and Jordan have shown strong interest in the development of intelligent wearable products. PEAK's intelligent wearable device is related to basketball. However, when the reporter called Xu Zhihua, chief executive of Peak Sport Products Co Limited, he said that there was no plan to enter the field at present.

"In fact, wearable devices are not as beautiful as they look." Chen Shuqing, general manager of Quanzhou Liuhe children creative industry Co., Ltd. said, "the difficulty of technology and the high cost make the development of wearable devices far away." According to him, the development of a single APP client should be as high as 100 thousand yuan. In addition to hardware development, after sale and data analysis, it is necessary to have a certain strength of technical team to cooperate.

The market is yet to mature, which is another major bottleneck encountered in the development of wearable devices. Yang Xuetai, President of Quanzhou Industrial Design Association, said that the consumption level of domestic consumers has yet to be upgraded, and wearable equipment is still a minority consumer in Quanzhou. Pathfinder in the June investor relations activity record also said that the wearable market is not mature enough, so wearable devices have a long-term strategic significance, but in the short term it is difficult to have greater performance contribution.

Recently, foreign media reported that Nike headquarters had made a slight layoff for its wearable device Department FuelBand, which seems to confirm the uncertainty of the market prospect of "wearable devices".

Li Yaohua also believes that the market for wearable devices in Quanzhou needs to be nurtured. He also said that wearable devices for homogenized competition in Quanzhou, its added value of the role of natural self-evident, but wearable devices into the enterprise product line also need to be considered in a comprehensive way, on the one hand to fit the brand positioning, on the one hand, we should consider the relevance of the main products, and how to optimize the user experience is also very important.