Three Coaches To Create A Popular Market For Consumers

It is the most enticing means of mass consumption market, and the mass consumption group occupies the largest share of the market is the commonality of the whole world. If we can do well in the mass consumption market, we will surely achieve an outstanding enterprise.

Many mass consumer products do not have standards in the market, or consumers know almost nothing about the so-called standards, including the same price. Therefore, the so-called low price is only a theoretical value, low price is not equal to the lowest price of the market, of course, it is not the highest price in the market, but the middle price of a similar product in the market.

But the low price strategy is not a simple price performance. Many small and medium enterprises often make a slightly higher or slightly lower price according to the price of other counterparts when they make the price of the product. When the enterprise thinks the product price is fair enough to push the market, the product still can not be sold, and then it has no choice but to enter the ranks of price war. Finally, the page can not stand out in the competition.

One of the reasons why low prices do not sell well is that the basis of corporate pricing is not scientific, because the prices of low priced firms are not priced scientifically.

In the process of formulating product prices, small and medium-sized enterprises only calculate the cost of raw materials, manpower, plant, water and electricity charges, site rents, product packaging and so on. There is no advertising cost for brand marketing.

Although some small and medium enterprises' Tactics of human sea and low price can also make enterprises run smoothly, this traditional means will slow the development of enterprises.

Selling point is the key to selling all products. It is a product image that is enough for consumers to be interested in, and plays a stimulating role in stimulating consumers' interest and buying desire.

Many enterprises only emphasize their products well. They always think that wine is not afraid of deep alley, good products will sell well, but they can't concretely sell the products in a good word, or they simply don't know what products their products have, so that products can't stand out in the market.

In this regard, the author has written a "product selling point mining and giving" a paper, put forward how to extract products selling points, and some products themselves lack of selling points and how to give it a selling point.

In general, the homogenization of mass consumer goods market is more serious, and the products themselves are rather lack of heartbeat selling points. The characteristics of such products are not very obvious. To highlight the selling points, they can not rely on the characteristics of the products themselves, but rather to create an atmosphere for promotion.

The endowing of selling points.

The low price of mass consumer goods is a common but not a selling point. If we emphasize the low price only, it may make consumers think of cheap goods. At this time, we need to give a low price sounding reason, such as festivals, new products, etc.

On the issue of the selling point of mass consumer goods, many enterprises are hyping low prices, super low prices, and even doing some swerving advertisements. Although such advertisements can also bring sales volume in a hot advertising atmosphere, consumers are mostly buying under the state of "no understanding". Some consumers who have not made the purchase decision are also "understanding".

Directly using low price as a promotional gimmick will soon make the price of the enterprise no longer retreat after touches the bottom, and it will also hurt the reputation of the enterprise brand. Therefore, the selling point is generally suitable for holiday activities. To create a campaign without traditional or statutory holidays is the key to promoting the gimmick.

Advertising is the booster of sales promotion, and the leading brands of all consumer goods in the Chinese market are none other than the hot selling market.

The role of good advertising in promoting sales is immediate. Many small and medium-sized enterprises have long relied on the traditional means of salesmen to run their businesses because of their financial strength and their lack of expertise in advertising planning.

Fujian home furnishings giant - Fuzhou has home decoration positioning in the mass consumer market, the same location of decoration companies in Fuzhou, there are many, but home decoration is the use of advertising promotion means, leaving behind competitors. In 2013 years, there are home decoration monthly advertising sales activities, of which the largest month of the month to consider the huge amount of delivery, promotional advertising costs on the basis of the original advertising, a month to add an advertising fee of 80 tens of thousands of dollars, so that competitors can only stare.

Marketing expert Xu Sunxin pointed out that when many small and medium enterprises are selling their best sellers behind their back, can they lift their heads up and look at the practice of the boss, and think about how they should match up with the advertising promotions, and study the advertisement of the successful people to create a hot selling atmosphere, which is the key to the growth of the small and medium-sized enterprises.