Warp Knitting Machine: High Performance To Deal With Homogenization

But from the first half of 2014 to warp knitting industry In view of the situation, the warp knitting market is weak, coupled with the pattern of overcapacity formed by the rapid development, the domestic warp knitting machine industry has been in a low position. In the domestic market, downstream demand exists, but because most downstream businesses are facing financial pressure, most demand is suppressed even if they want to buy raw materials but have no funds. On the international market, the demand for Southeast Asian market represented by India is increasing. On the one hand, because their demand extends from low-end equipment to high-end equipment, on the other hand, domestic products often have a high cost performance ratio, which also makes the Southeast Asian market more keen on Chinese warp knitting machine products.

At present, the textile machinery industry is in a period of low development. With the pressure of capital and other aspects, the confidence of some downstream enterprises has been hit. They have basically shelved the expansion plan, resulting in a lack of overall market demand. Judging from the current market situation, this year's warp knitting machine Sale The total amount is decreasing, but the warp knitting equipment, such as multi axial and Raschel, which can meet the requirements of multi variety production, can be used in the fields of architecture, aviation, automobile and so on. Therefore, it has great market competitiveness.

Under the serious situation of homogeneous products, warp knitting machine manufacturers have to focus their research and development on the high-end market and differentiated market of warp knitting, so as to ensure that enterprises are in the leading position in product export and expand their share in Southeast Asian market.

In the interview, reporters found that the warp knitting machine manufacturers had no profit in spite of sales volume in the first half of this year. Several enterprises clearly indicated that the total sales volume in the first half of this year dropped by 20%~40% compared with the same period last year.

Of course, many people in the industry say that if an industry goes into a stage of disorder and rapid development, only by reorganizing the industry through the new reshuffle process can we return to rational development. Therefore, many enterprises are reluctant to maintain the sales level of warp knitting machine products. At the same time, how to deal with competition pressure, overcapacity and homogenization competition are their common questions.

Five foreign textile machinery

Sales fell 20% year-on-year

India's fastest growing market

Five Wang Minqi, chairman of the textile machinery company, said that compared with the same period last year, the overall sales of warp knitting machines were on the decline. By the end of July, the total sales volume of the company had dropped by 20% compared with the same period last year.

Most of the best sellers in the first half of the year are intelligent models and highly integrated products. This also complies with the needs of the market. Because with the increase of labor costs, if the low-grade and labor-intensive machines are used as the main production equipment, the operating costs of enterprises will be dragged down, and the highly intelligent ones will be less employed and the rate of finished products will be higher, so the increase of sales volume is also inevitable.

In the first half of the year, the overall market of textile machinery was on the decline. This is the result of the excessive increase of industrial clusters in the previous two years, but the high-end products of the textile machinery manufacturers still have certain market space, which indicates that the transformation and upgrading of the textile machinery market is imperative. Five foreign textile machinery orders are mainly in foreign markets in the second half, especially in the India market. When asked about the reasons for the growth of demand in the international market, Wang Minqi said that there were still opportunities in the crisis. The layout of the company in India began in the past year, and now it is slowly gaining time, so the layout is very important.

It is expected that the textile machine market will improve in the second half of the year, mainly because many downstream customers keep a wait-and-see attitude in the first half of the year, and constantly seek solutions to problems. In the second half of the year, customers will also make corresponding investments in the project.

Speaking of the future direction of research and development of textile machinery, Wang Minqi said that intelligence, high speed and other performance are the main concerns. Transformation and upgrading is to eliminate traditional low value-added products, which is the demand of downstream customers and the embodiment of market development law. Five the foreign textile machinery will take part in technical exchange activities as much as possible, grasp the latest technology trends, strengthen and consolidate their advantages, and make greater achievements in the added value of products. At the same time, link up with application links, integrate upstream and downstream resources, and enhance brand awareness.

　　 Jinlong Technology

Adjust sales strategy

Opening up Southeast Asian market

Under the background of the decline of the warp knitting machine industry this year, Jinlong technology has maintained a stable state. Especially in recent years, efforts to expand the Southeast Asian market, increased the intensity of external sales and services, and achieved some results in the first half of the year.

Jin Yongliang, chairman of the company, said that due to the rapid development of domestic computerized flat knitting machine in recent years, due to the large number of manufacturers, the homogenization of products is serious, the quality is also uneven, and there is a certain gap between domestic products and foreign products in terms of high performance. In order to narrow this gap, Jinlong technology invested tens of millions of yuan each year as a R & D fund, which cost more than 3% of the company's sales revenue.

The "Dragon Star" brand LXC computerized flat knitting machine newly developed by Jinlong science and technology is the first one in China. With the distance of 3G~18G, the width of the knitting machine is 24 inches to 80 inches, and the number of knitting systems is 1~3. It can meet the needs of domestic and foreign markets, and is also the best selling product of the company.

Jin Yongliang said that in the knitting industry, many varieties, small batch and high quality are the universal production requirements of users. With the increasing market competition, knitwear manufacturing enterprises have higher requirements for equipment. Through market research and development, many customers need a machine that can produce knitted sweaters on the same equipment. The equipment has large market demand and many potential customers. Jinlong technology research and development center has more than 2000 flower database, and has the foresight ability to predict the trend of the industry.

When it comes to the development of the industry in the coming period, Jin Yongliang said that knitting machines dominated by computerized flat knitting machines will maintain good market prospects in the coming period, especially those with high-end and high-performance products. While enhancing product quality supervision, Jinlong technology will also increase brand building and create a world brand belonging to China.

　 Changde Textile Machinery

There are sales but no profits.

Aiming at cost-effective products

Since the beginning of this year, sales of warp knitting machines have been on the decline. In the first half of the year, sales of warp knitting machines decreased by more than 20% compared with the same period. Among them, sales of Tricor high speed warp knitting machine and double needle bed warp knitting machine were two major series.

Xu Ping, general manager of Changde Textile Machinery Co., Ltd., said that due to the relative saturation of the cotton spinning industry and the relatively tight funding of enterprises, the new projects of cotton spinning enterprises are obviously insufficient. Although the Changde textile machinery cradle has a strong brand effect, it is still not ideal in the future, and the monthly sales volume is hovering around the 100 thousand sets.

From the perspective of the future, warp knitted fabrics have been in the off-season since May, and the downtime rate of warp knitting machines has improved significantly since the customer's starting rate. The stopping rate of some regional equipment has reached 50%, so the sales of domestic high-speed warp knitting machines will not improve in the coming months, but the double needle bed warp knitting machine of Changde textile machinery company maintains a good long-term cooperative relationship with key customers, and there is still a certain amount of contract per month.

However, judging from the international market, the export volume of Changde spinning machinery company this year is higher than that of last year, both in high-speed warp knitting machine and double needle bed warp knitting machine.

Turning to the current industry situation, Xu Ping believes that the textile machinery industry has a low level of wandering. Although downstream demand exists, because most downstream businesses are facing financial pressure, most demand is suppressed even if they want to buy raw materials but have no funds. The warp knitting market is weak, and funds and other aspects of pressure, the development confidence of warp knitting machine enterprises will be hit, and the plans for expanding the scale have basically been shelved, and lack of desire for demand. He believes that the future warp knitting machine will develop in the direction of "high efficiency, reliability, energy saving and environmental protection". Therefore, Changde textile machinery company will focus its research and development on the high-end market and differentiated market of warp knitting, highlight "fast, different and full" in product development and technological innovation, ensure the leading position of enterprises in the Chinese warp knitting machinery industry, and constantly narrow the gap with the highest international standards.

In the increasingly fierce market competition of warp knitting machine, how to grasp the market demand of warp knitting machine, how to adapt to the market demand of warp knitting machine and how to meet the market demand of warp knitting machine is a topic that all enterprises are thinking about. The answer of Changde textile machinery is to segment the market and take the road of product differentiation. Breakthrough in product mix adjustment, product segmentation and product differentiation.

Jiangsu run yuan

Seize the differentiated product market

Speed up intelligent research and development process

In recent years, excessive input of the same type of textile equipment has led to the imbalance between supply and demand in the current market, which is in a state of oversupply. Take the lace machine as an example, in 2013, the market of the lace machine with abnormal flourishing made many enterprises focus on the development and promotion of the lace machine. A lot of lace manufacturers have sprung up in China, but unfortunately, the market of lace machines has brought great impact on the industry.

Wang Zhanwei, executive deputy general manager of Jiangsu Run Yuan Holding Group Co., Ltd. predicts that if many enterprises can maintain a certain amount of lace machine production in the first half of 2014 with the help of a once prosperous order in the second half of 2013, there will be no such "welfare" in the second half of 2014. He believes that the general business is either unable to receive orders or is unable to consume memory.

This year, although the lace machine market has faded, the axial and slit side warp knitting machine has ushered in a small climax. This has also brought a new opportunity for the run source, allowing the company's axial and sewing machine to enter the market smoothly.

In the next planning, run yuan will focus on three directions, one is product innovation and development, while the lace machine is not good, but it does not mean that there is no demand, personalized, differentiated products still have a great market prospect.

The other is the establishment of brand. In the current market, the difference between enterprises in brand cognition is relatively large. The long-term development of enterprises must be realized through the promotion of brands.

The last one is the development of intellectualization. In the future, the employment of textile enterprises will be more and more scarce, and the manufacturing cost will also become higher and higher. If there is no intelligent development, most of the textile production enterprises will also move out of China. Yun yuan's automatic research and development has begun, but it still needs long-term practice to accumulate and improve. order