Telephone Answering: The Basic Skills Of Telemarketing

Next, we will talk about the basic skills of telemarketing from the preparatory work of telemarketing, through the front desk, demand inquiry, product introduction, objection processing, and the basic process of telephone marketing such as paction.

The front desk lady can't use "around", but to introduce you to the person you are looking for through her.

A few days ago, a new business has just been done.

The popularized young man "Xiao Shen" added the author's QQ. At the beginning of the conversation, he could not wait to throw out a series of questions, such as "what secrets do telephone marketing have, how to call the first time and how the customer can say, how to reduce the customer's refusal, why does one of my colleagues face fewer refusal, and the turnover rate is high?"

I just started to do telemarketing, eager to prove my urgency with performance. I can fully understand that most of us came from this stage.

But all things must be said, especially sales work is an art and a science, and must follow its objective rules.

If you bump around like a headless fly, you can only do it.

Run into a wall and hit the head.

In the next chat, I asked Xiao Shen: do you have any necessary investigation to potential customers before calling each other? Do you know the purpose of the telephone communication and the phased goals? Are you ready for the information you need and the questions you want to ask?

I can only say to him: "this way can only be rejected again and again, because you are not ready to succeed!"

Next, we will talk about the basic skills of telemarketing from the preparatory work of telemarketing, through the front desk, demand inquiry, product introduction, objection processing, and the basic process of telephone marketing such as paction.

Telemarketing: be prepared for everything

First look at a case: a network company.

Xiao Wang called A company and picked up the phone. Xiao Wang came to the point: "Zhang Hao, Hello, I am a network company Xiao Wang, who is a website. Does your company have a website?" the telephone side said impatiently, "do we have a website? You won't Baidu!"

Xiao Wang is in a deep thought.

Obviously, Xiao Wang's preparations were far from enough.

In business negotiations, the party with more information on both sides of the information asymmetry is in an advantageous position.

This principle applies to most other commercial activities as well.

In the process of telemarketing, you can understand that the more information your customers have, the more accurate you can grasp the needs of the other side. You will have more initiative in the whole process of sales negotiations.

Therefore, customer data survey is the top priority of telemarketing preparation.

The investigation of customer information can be carried out in a variety of ways, through historical data search and indirect inquiry.

Today, with the highly developed Internet, most enterprises have provided comprehensive basic information on the Internet. Network retrieval has become the basic method of our useful and efficient customer data survey.

In addition, you should learn about the basic knowledge of telemarketing, and outline the basic process of telemarketing for yourself.

When you have a comprehensive understanding of the basic process, what preparations you need to make in all aspects are very clear.

For example, what questions should you design in the inquiry stage of customer needs? How should you respond when the client dissenters, and what information you can provide to the other party in the process of product introduction.

In short, preparation for success is the only way to create successful sales.

Before picking up the phone, ask yourself, "am I ready?"

Successful completion of the front desk recommendation: you have half the battle.

Let's look at a case first. In the above case, Xiao Wang called B company. After a standardized voice response, it was a front desk lady's voice: "Hello, this is B company. What can I do for you?" Wang opened his mouth and said, "switch to your boss!

A polite reply: "excuse me, sir, where are you from? What's the matter with our general manager?" Wang said, "I'm wang, looking for something important for your boss." the front desk lady is obviously somewhat impatient, but he still presses his voice and refuses: "excuse me, sir, our general manager is on a business trip!" Xiao Wang is still very strong. "Tell me his cell phone number, and I'll contact him." the front desk lady once again lowered her voice and politely refused: "Sir, we can't tell the stranger's telegram to the stranger. Goodbye!" the front desk lady is very

Xiao Wang did not waste a lot of talking in the conversation with the front desk lady. He was trying to bypass the front desk in accordance with his strong old way of exaggerating his identity, but he obviously failed.