Wearable Products: Call For So Long Intelligence Or Low?
As early as 20 years ago, people began to study smart wearable devices such as glasses.
The smart wearable devices developed in recent years tend to combine with the well knitted technology of well inclusive and braided structure to become smart clothing. But why, 20 years later, when smart clothes are already dazzling, Alex Pentland, the father of wearable devices, MIT human dynamic lab director, still says that she doesn't need any smart wearable devices? The reason is that all the intelligent wearable devices in the market can't reach Arrakis.
Requirement
In other words, the current smart wearable device is still very Low.
Buy first and stay behind.
It is easy to see that smart wearable devices are no longer high above the 79 yuan smart bracelet, but they are walking into the lives of ordinary people. Perhaps the current smart wearable clothing is not good enough, but these smart and wearable knitwear, such as tights, T-Shirts, sweaters, gloves and hats, are all selling well.
You will find that more and more people are wearing them.
Intelligence
Equipment such as bracelet or watch, wearing smart T-shirt and knitted sweater, still wears a wool cap with mobile playback equipment. However, it is also easy to find that the price of smart clothing is often 30%~60% higher than that of non intelligent similar products, unlike the low price of bracelet.
When the manufacturers earn enough money, dealers make enough gimmicks, then what happens when consumers and geeks buy home?
"The report shows that most of the wearable devices are healthy signs, which help us to adjust our health by constantly recording calorie intake and consumption in human life.
It should be said that such products should make users reluctant to part with it, but the fact is that users with 1/3 will give up after buying 6 months to 1 years.
Very surprising! "Dan Laijie, the head of the survey, said there are many reasons for the situation, but the main reason is that the wearability is too high and the function is too simple.
For example, simple steps and calorie burning calculations, these functions can be completed by many phones, and there is no need to wear one more.
Intelligence
A bracelet or watch, or even a dress.
Zhu Fei, the most difficult business commentator called geek network, said: "the smart wearable device in the market is not yet a product in a strict sense.
Only a few geek toys.
And as toys, these smart wearable devices can not continue to attract geeks, using the phenomenon of throwing is particularly obvious.
Intelligence + knitting face and heart discord
In fact, the integration of smart wearable equipment and knitting technology is a helpless result.
As far as the development level of smart wearable devices is concerned, they can hardly be called an independent product, nor can they achieve economic benefits. Therefore, the semi finished products of these intelligent wearable devices, which are not yet mature, are integrated into the clothing by knitting process, and become T-shirts, hats, gloves, and sweatshirts with some intelligent functions. They sell all kinds of smart wearable equipment's edge ball, and become the way out for many kinds of technology, intelligence and knitwear.
Kang Qishu, the marketing director of Polytron Technologies Inc in Taiwan, told reporters that in their company's products, they had the ability to insulate the ultraviolet and breathable dry clothes. They also had outdoor sweaters that could absorb ultraviolet light and promote blood circulation. They also had a sweater that could monitor heart and blood pressure with solar LED. However, these products could not be seen in two words: "strictly speaking, these products can only be referred to as clothing containing elements of science and technology, which is far from that of smart wearable devices."
However, we often see that in the process of marketing, many clothing enterprises rely on the promotion of such products to smart wearable.
In a sense, they are making use of consumers' curiosity and ignorance of smart wearable technology and devices.
In addition, our sweater that monitors heart and blood pressure is only for sports enthusiasts and consumers who are interested in monitoring relevant data. It is not designed for elderly patients with diseases. After all, it is not a medical device, so it can only play a monitoring role in a general range. If you want to have very accurate data, it is recommended to check with specialized equipment in the hospital.
Huang Hongxu, who is also from the Polytron Technologies Inc of IKE wisdom, said.
This piecing together results not only in the smart wearable device market, but also in the "fish eye" far more than the "Pearl". It also makes smart clothing a "no lower limit" product. As long as there are some innovations in material technology, it will rely on technology, and it can rely on technology to rely on intelligence. It not only confuses the consumers' auditions, but also disturbs the market order of the original knitted sportswear: setting high prices and high discounts, but the actual functions and meanings are not very reliable. It can only be regarded as a toy for consumers to amuse themselves.
Low is not wrong or wrong.
The inaccuracy of existing smart wearable clothing is not a novelty, but it is something consumers do not buy.
Because there are too few intelligent enthusiasts and geeks who can be approached by consumers, they can only learn about these so-called "smart wearable clothes" through salesmen's recommendation and advertisements, so consumers can only know the smart wearable garments that are not allowed to be allowed after the purchase of personal experience, and can only play an entertainment role.
A well-known website in China did a quiz. The same person wore several smart bracelets on her wrist. Then the tester ran, counting the number of her own steps, and comparing the number with the bracelet.
It is found that none of them is completely accurate and the errors are relatively large.
In the case of more serious problems, these devices can be said to be a toy, and the data given are of no reference significance.
And the monitoring equipment in woven clothing is more error, because they often put similar bracelet on the back or arm of the wearer, and the close contact with the skin is far less than that of the bracelet.
The sweater that Huang Hongxu showed to reporters for monitoring heart and blood pressure is to place the test ring on the sleeves above the arm, and their batteries are placed in a pocket of clothing near the test ring, and the pocket is glued and sealed with nylon buttons. When reading data, it is necessary to download the corresponding client on the phone.
In fact, consumers do not need to know much about their heartbeat and blood pressure. What they want most is to get their health guidance through the data of heartbeat and blood pressure, such as adjusting the frequency and type of exercise, and paying attention to the nutritional intake.
This involves many aspects of software, hardware, operation system and other basic support. At present, the technology to achieve this is still at the initial stage.
However, in the view of enthusiasts, there are still some performances of smart clothing products.
For example, NIKE and bracelet equipped with chip shoes can better monitor the wearer's pace and energy consumption, but it also needs to be used in conjunction with the application software on mobile phones to enhance the accuracy rate of mobile application software. It is also a product with better consumer feedback in the smart clothing products market.
Overall, smart wearable products are facing the core technical challenges of sensors, battery life and Bluetooth power consumption.
With the introduction of smart wearable products into clothing, the challenges will be further increased. The battery will be recharged or the sensor will be debugged without damaging the surface of the knitted fabric.
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