Who Can Afford To Fight At A Low Price?

In recent years, the popularity of online shopping has made people really experience the convenience of staying indoors.

The most obvious change is that more and more daily shopping is done through the Internet, without the need to go shopping in physical Super channels.

From Taobao, Jingdong, shop No. 1, Dangdang, Amazon, and

Life related products can only be completed through these related e-commerce websites.

In the Internet era, many new things have been displayed by leaps and bounds. The development of new business forms is accelerating. What kind of fate will face traditional channels?

The crowd and the crowded entity channel push the clothing onto the tip of the online shopping. How to make full use of the characteristics of the electricity supplier is very urgent to achieve the healthy development of the enterprise through technological innovation, upgrading the industrial chain and differentiating the market segments.

Squeeze out brand bubbles

One rain knows the autumn, and the coolness of early autumn spawned premature consumption of autumn clothes.

Many businessmen even put their autumn clothes on the shelves one month in advance.

In the big business platform, search hot words also began to be replaced by "knitted sweater, bottomless trousers, trousers and so on."

People buy most of them for cold sweaters.

When summer clothes and autumn clothes alternate shelves, unlike previous years, many businesses launched autumn dress products also participate in discounted promotions.

"Nowadays consumers are buying more and more refined products. If there is no discount, it is hard to arouse consumers' enthusiasm for buying."

Wanda Department Store's shopping guide told reporters that the autumn's first listing has become a trend. The first quarter of autumn clothing can stimulate consumers' desire to buy, so many brands are also accelerating their shelves.

Nowadays, more and more

The evaluation of network is superior to the "experience" of entities.

They no longer consider the fancy brand advertising, and more inquiries about the product evaluation.

Do not belittle these consumer reviews. They can even make consumers who buy toilet paper easily evaluate the sales price and water absorption of different channels.

Consumers' Evaluation on shopping websites has become a decisive factor far more than brand slogans. Therefore, branding also brings more room for growth.

As early as 15 years ago, Hal R.Varian, Google's chief economist, predicted that the Internet would break the core role of brands in reducing the risk of buying, and consumers would regain control of information and brand status would be reduced.

According to the survey, less than 40% of the 34 main markets in the world will consider brand loyalty when buying, which is less than 25% in the mature American market.

Peak and trough

Just like traditional retail department stores, every festival will be endowed with strong commercial meaning by businessmen.

Recently, Taobao mall's "8. 18" and "9. 9" as a promotional activity before the "double 11" in the second half of the year, once again grabbed a slice of the promotion campaign in the next year.

In particular, clothing, knitted products, all kinds of underwear, socks, children's wear and so on, sales volume doubled through the electronic business platform.

However, this has also made many dealers in physical stores find it difficult to make profits. Many manufacturers have given up too much profit, and many dealers say they can not afford it.

In fact, there are many dealers do not want to sell more, because manufacturers to the electricity supplier activities are too preferential, so many dealers completely no profit, or even sell a piece of a deficit.

On the other hand, low price competition has also increased the difficulty of controlling prices by dealers.

"Now entering the electronic business platform is very stressful, because most of the e-commerce platform hopes to cooperate with multiple distributors of a brand, so it is difficult for dealers to participate in promotional activities, and it is difficult to increase sales significantly. But regular participation will drop and drop their profits."

Said, a dealer in Ying Po Li's children's clothing.

"Although online sales can be up to two months a day, the sales volume is difficult to maintain steadily, and there is a lot of publicity cost."

Xu Huishan, an underwear brand electric supplier from Shenzhen, directly expressed the hope that the electricity supplier should not make more articles on the price, leaving the dealer normal profit space, and not leading to vicious competition.

Too low prices will not only increase profit overdraft, but also interfere with the sales of brand entities.

Supplementary channel short board

There is no doubt that the electricity supplier has indeed set off a "channel revolution".

But in fact, if there is no logistics and other supporting facilities, the development of e-commerce will also encounter unprecedented bottlenecks.

Huang Gang, an expert in e-commerce logistics enterprise alliance, pointed out that in the future, e-commerce websites will improve their platform and make efforts to provide services such as logistics and provide a complete and safe shopping environment for customers.

Following the arrival of Shun Feng "Hey guest", the rhyme speeded up the marriage with the regional supermarket, the convenience store "Mom shop" was launched on August 15th.

"In my opinion, express cross-border O2O is holding a golden rice bowl to beg for food."

Huang Gang said that although the courier companies have not yet explored the mature O2O mode, but from the point of view of market segmentation, the community business can not be avoided, and the logistics industry will gradually begin to master the right to speak.

But it also conveys a signal that the whole logistics channel has caught the end of community service.

Driven by the Internet, it can be seen clearly that this "logistics cross-border O2O revolution" will not only be a breakthrough in the circulation channel, but also a fierce collision between the sales mode of an electricity supplier.

Because these logistics enterprises are in possession of huge amounts of user information, and are vigorously collecting data related to them. Although most of them are in the stage of information collection and preliminary analysis, in the future, with the development of big data processing technology, they will bring unexpected changes.

"One leg enters the capital through the capital and occupies a place in the rural and commercial market. The other leg uses the electronic commerce platform to realize the" going out "and to develop the online layout of the international electricity supplier. Logistics is the core of the blood connection.

Huang Gang said.