How Does The Textile And Garment Industry Survive Under The New Normal?

The new normal industry is not an easy topic.

Irreversible increase in operating costs, changes in the trade environment, and changes in the investment environment; the low difficulty of traditional industries and the strong difficulty of brands; products spread all over the world, and brands can not go out of the country and so on; big, not strong, big and difficult realities have repeatedly strengthened the need for change and innovation.

Only when the idea is firm and the direction is correct can we move forward and look ahead.

First of all, under the new normal, it is urgent to find a "normal mind".

If you plant a good seed, you will get a rich seed. If you get rich overnight, you will never get it.

The industry has produced talented people, and has been leading for more than a decade.

Only when the state of mind is normal, can we say goodbye to impetuosity and steady progress.

In the first 10 years of the new century, China's textile industry has been developing unprecedentedly at an unprecedented rate on the basis of the previous round of industrial restructuring and the accession to the WTO.

However, in general, the textile and garment industry has no secrets and no long-term capital gains.

The only long-term benefit that can be determined is that clothing is a long-term stable demand for all people, and the more developed the economy is, the greater the demand.

The decisive factor for enterprises to enter and retreat is that those who forget progress in a good life may be eliminated.

Secondly,

It is urgent to emphasize concentration.

The textile and garment industry does not seem to have a high threshold. In fact, it is in step with the development of science and technology and demand. Higher technology, more scientific operation mode and more advanced management methods are inherent requirements of all industries.

There is no progress if we covet small profits and do not think ahead, and we will not have the core competitiveness of development if we look left and right.

Looking at the successful enterprises in the world, there is no need not to strive for the best, but for a hundred years.

For the past 24 years, Lu Tai textile has been concentrating on textile industry. With 700 R & D team, it has maintained the capability of independent innovation and has become a regular supplier of many world-famous brands.

In Shenzhen, where many wonders have been created, the government's support for the clothing industry is solid. The services of the association are solid and the advantages of the development of the enterprises have been extremely excavated. A large number of women's wear brands have risen rapidly, and their market share in the key cities of China has exceeded 60%.

Their practice has proved that no matter who is the enterprise or the group, who has the most attention will have the most chance.

Once again, under the new normal, it is urgent to recognize the most vitality of the people's brands.

If there is anything in the country

Most aspiring enterprises have three wishes, one is to make their products into "China famous brand", the best is "world famous brand", the two is to sell high prices not far away from internationally famous brands, and three is to open a large number of shops.

How many of the high-end consumer groups are there in China? How many people in these groups will have their eyes on the domestic brands? Among the many companies that aspire to big business, who are you among the top ten?

China's most powerful textile clothing company is a group of listed companies.

In the first half of the year, 37 apparel and home textile listed companies accounted for the overwhelming majority of pre - and pre - paid companies.

On the contrary, Zara, H&M and UNIQLO and other "cost-effective" high reputation of the three foreign fast fashion brands rapid expansion, and achieved impressive sales results.

In the one or two quarter of this fiscal year, its group gained two digit sales growth.

This shows that the demand for clothes is the most popular among the people, and the brand that the people support has vitality.

To sum up, under the new normal situation, we should strive for survival and development. We must have a positive attitude, a strong will, a solid action and a stable mentality.

"Keep your strength" should be seen from the eyes, from calm thinking; "doing something" should be downwards from the eyes, and from the full examination of yourself.

Only in this way is the road.