2014 The First (Wenzhou) Cross-Border E-Commerce Summit Was Held.

In the past two years, the traditional foreign trade situation is grim. Wenzhou's foreign trade enterprises and traditional manufacturers have begun to seek the outlet of e-commerce. Cross-border electricity providers have become the most popular topic nowadays. "Cross border electricity providers once in the gray zone are heading for the sunshine." Ying Xiong, founder of Mark, said at the meeting that the support of national policies has given many opportunities to cross-border electricity providers. This year is the best time to develop cross-border electricity providers. Many cross border electricity providers "big God" also suggest that the Wenzhou Internet operators who are still on the waiting list can choose a mature cross-border e-commerce platform to train their hands first and familiarise themselves with the rules of this industry, especially when they learn market forecasts and big data analysis, or they will exert too much force.

For the logistics cost problems of Internet operators, Amazon, Mai Mai, and Lanting Pavilion are all building overseas warehouses to help cooperative enterprises reduce logistics costs. Lucheng (Lucheng monopoly store) Business Bureau is also actively seeking cooperation with Germany, Britain and other governments to help Wenzhou enterprises build their positions overseas. The district is also planning to submit the establishment of a cross-border electricity supplier Industrial Park for the development of cross-border enterprises to provide integrated services.

The summit was hosted by Lucheng Commerce Bureau and Wenzhou network economic Pioneer Park. At the meeting, four units, including the whole wheat and Eagle bear remit, were also awarded the special education license for Wenzhou net, and settled in Wenzhou.

utilize data Analysis of high quality customers

Lu Jing (Amazon global store senior business manager): how can cross-border electricity providers find quality customers? The data from the Amazon platform show that the main demand markets are North America and Asia Pacific region, and the market with high penetration of Chinese products is North America and Western European countries. The most commonly used websites in the United States are Amazon and eBay. Besides, we need to pay attention to the quality of products, especially the requirements for special products, such as plugs. The voltage abroad is very different from that in China.

Cross border electricity providers need to launch "landing service"

Deng Fengyun (vice president of Dalong network): because of the different consumption habits of different regions in the global e-commerce, the main selling categories in some regions are different, so the online shopping situation in different regions is not the same. Therefore, the development of cross border export enterprises by domestic enterprises, or the Commissioner stationed in the local establishment of a corresponding sales company, or recruit overseas personnel to do.

Electronics, auto parts and other products are popular overseas.

Liu Jinyu (manager of Strategic Development Department of Dunhuang network): what kind of products are suitable for cross-border e-commerce? From the sales situation of Dunhuang network in the first half of 2014, wedding products, health and beauty, mother and baby, sports outdoor, clothing and jewelry are still favored by consumers all over the world. Among them, electronic products are most popular, accounting for 25.6% of the total. In addition, it is worth noting that auto parts products have been well received by overseas buyers this year. They are listed in the top ten of the world's best sellers in Dunhuang online half year.

　　 Wen Qi We can start quickly by leveraging cooperation.

He Qiulin (Director General of Lanting Pavilion): cooperation is a mode worthy of consideration when Wenzhou enterprises develop cross-border electricity providers. Through in-depth cooperation with mature cross-border electricity supplier leading platforms, we will start quickly. The production chain of shoes and clothing, glasses and other products in Wenzhou is very complete. The Lanting Pavilion is planning to combine these advantageous industries to deepen the supply chain, and choose some superior factories to carry out bulk purchase.

Wenzhou cross border electricity providers need to make "structural adjustment" -- Interview with Jiang Rong, chairman of Agel Ecommerce Ltd in

Reporter: many people want to do cross-border electricity providers, but I do not know where to start, how did you start?

Jiang Rong: we started with products made in Wenzhou. In 2007, our 5 partners made up 38 thousand yuan of venture capital, rented a small peasant house in Hangzhou and began selling small commodities made in Cangnan and Pingyang, such as imitation Qingming Riverside. By the end of 2011, we did not get any financing, the net profit reached 30 million.

Reporter: what do you think of cross-border electricity suppliers in Wenzhou?

Jiang Rong: the cross-border electricity supplier in Wenzhou is still in a "small and scattered" state. Apart from the high cost of land, talent, raw materials, logistics and so on, it lacks the leading role of leading enterprises. Under the condition that the basic elements are not dominant, it is necessary to develop by structural adjustment. Through the establishment of overseas warehouses in Russia, the United States and other countries, the whole wheat net has reduced the logistics cost (reduced by more than 800 yuan per 10 kilograms), and shortened the user's receiving time (about 10 days from the domestic EMS, and the direct shipment of overseas warehouses as long as 3-4 days). User experience often determines the life and death of a network station. Through the cooperation between schools and enterprises, the whole wheat net has introduced the cross border electricity business course into schools, encouraging students to exercise in the platform. The salesmen of "zero base salary and zero Commission", though not many, can save the labor cost of at least 1 million yuan per year for enterprises.

Reporter: not every enterprise has the ability to build its own overseas warehouse. Is it possible to cooperate?

Jiang Rong: the whole wheat has 8 overseas warehouses in the United States, Japan and Russia, covering the most important economic sector in the world. For example, through the whole grain overseas warehouse, sending samples from Hangzhou to customers is only $2, and the traditional channel may cost US $20. The whole wheat is equivalent to the "Jingdong mall overseas edition", Wenzhou enterprises can take their own brand to enter, with the help of wholemeal overseas warehouse to accelerate the expansion of overseas markets.

Reporter: Wenzhou How to control the logistics cost of "heavy" products such as automobile and motorcycle fittings and electrical appliances?

Jiang Rong: cross border electricity suppliers shipped from home, generally recommended 300-500 grams of postal packet is appropriate. 5-10 kilograms of goods are suggested to go through "non postal" channels (some areas have opened non traditional postal services). Heavy cargo logistics is indeed a topic worthy of discussion in cross-border electricity supplier industry.

Cross border electricity providers "exports rely on intelligence quotient, and imports rely on emotional intelligence" - interview with Mark, founder of the international electricity supplier Alliance (cross border electricity supplier Eagle bear).

Reporter: 9 months to more than 30 thousand fans, why do you want to do cross-border e-commerce WeChat self media platform?

Mark: cross border trade is changing from B2B to B2C. It is a general trend that cross-border B2C is Chaoyang (Chaoyang exclusive store) industry, especially by means of e-commerce. I find that many people are eager to do cross-border business experience, but the experience of each enterprise is different. So I want to sum up the experience of this industry and share it with you.

Reporter: what is the current cross-border electricity supplier market?

Mark: cross-border electricity suppliers are exported and imported. The current problem of cross-border electricity providers is that the relevant policies and laws are not clear enough, but they have begun to improve. At present, the main markets for cross-border exports are Europe, the United States and Australia, and the emerging markets are Russia and Brazil. The difficulties faced by cross-border export electricity providers are mainly in five aspects, namely, settlement of foreign exchange, tax rebate, lack of after-sales service, grey identity and lack of comprehensive talents. The cross-border import electricity supplier is still in the savage stage, and the relevant policies have not yet landed, anyone can hit the Universiade, but it may also become cannon fodder.

Reporter: what are the tricks of doing well in cross-border electric business?

Mark: the export depends on the intelligence quotient, the import depends on the EQ, that is, to find out the preference of the foreigner, and to understand the support policy of the import. Cross border export electricity providers need to make efforts in the following three aspects: first, precise SKU (according to user preferences, such as "specification", "color classification", "size", etc.), two are good products, and three are good word of mouth (good localization services). As for cross-border import of electricity providers, we need to make efforts in three aspects: transport capacity, price advantage and market operation capability. In the era of big data and mobile wave, cross-border import electricity providers get the market of mobile terminals, and O2O is the trend.

Reporter: what are the common mistakes of cross-border electricity providers?

Mark: to do business in the European market must be based on trust. In addition, the main obstacles are: incorrect and inaccurate translation, foreign after-sales service calls, non-native languages, unsafe or unlawful return rights, non-compliance with local credit, high freight rates or long transportation time, and non-compliance with local payment methods. These questions are worth noticing.