Yonghui Supermarket Enclosures Hebei Will Open Nearly 10 In Beijing, Tianjin And Hebei

Yonghui University

The expansion plan for the second half of the year will become a catfish for the coordinated development of Beijing, Tianjin and Hebei in the supermarket industry.

Peng Huasheng, general manager of Yonghui Beijing District, told the Beijing Commercial Daily reporter yesterday that nearly 10 new stores will be opened in the big Beijing area covering Beijing, Tianjin and Hebei, and will first visit Hebei's three line cities for the first time, and plan to achieve a profit of tens of billions in 2016.

At the same time, Beijing's local supermarkets, Wuming and Beijing Kelong also accelerate the expansion of the market in Hebei.

Enclosure in Hebei

Because of the large number of stores and the slow pace of opening stores in the first half of the year, Yonghui was recently questioned by investors that many of the contracted stores failed to open on schedule.

Yesterday, Peng Huasheng told the Beijing Commercial Daily reporter that the developer's recent delay in the delivery of property was the main reason for the delay in opening time.

According to Peng Huasheng, there are 20 stores in the greater Beijing area. At the end of the year, there will be at least 8 stores officially opened, of which 5 are located in two or three line cities such as Hebei, Xingtai and Tangshan.

Compared with the strategy of "encircling the city by the countryside" in Fujian and Chongqing, Yonghui has a special layout pattern in the greater Beijing district.

According to the data of Yonghui official website, there are 31 stores in the greater Beijing District, 22 stores located in the downtown area of Beijing and Tianjin, and 9 of Hebei's stores are located in Shijiazhuang city.

According to Peng Huasheng, the future layout of Yonghui in the greater Beijing area will be centered on the first tier cities and provincial capital cities, and will gradually extend to the surrounding three cities.

Peng Huasheng predicts that, excluding the performance of new stores, the revenue of the greater Beijing district will exceed 5 billion yuan this year, and is expected to exceed 10 billion yuan in three years.

In fact, in the first half of this year, net profit of Yonghui supermarket has doubled in the first half of the year. After the injection of international milk, a large number of reserve stores will ensure that Yonghui has announced the opening goal of 50 stores at the beginning of this year.

The industry believes that in Beijing and other cities in the first tier cities tend to be saturated, accelerating the two or three line urban enclosure will help to rewrite supermarket business's current performance dilemma.

Chain reaction

The acceleration of integration of Beijing, Tianjin and Hebei is increasing.

The project began to look for opportunities in the surrounding urban areas of Beijing.

According to Beijing Kelong relevant person in charge, as early as 2000, the group has set up a subsidiary in Langfang, Hebei, and take this as the center, opened 14 stores in the surrounding area.

The responsible person said that in the Carrefour, Yonghui and other supermarket leading enterprises have entered the Beijing market at present, the first tier cities market tends to be saturated, but the two or three line cities in Beijing, which are the center of Hebei, still have great room for expansion.

Beijing's leading company, Wumart, opened second stores in Xuanhua, Hebei this year.

According to Qiao Hongbing, a spokesman for Wumart, there had been no policy support and protection, and the opening of foreign businesses in Hebei would bring huge logistics costs.

According to the insiders, unlike Beijing, the consumers in Hebei market are still in the stage of cultivation. Some international brands will not consider opening stores outside the first tier cities, and most commercial projects are sold in bulk mode, leading to the difficulty of forming the brand scale of Beijing's supermarket brands.

In Qiao Hongbing's view, the integration of Beijing, Tianjin and Hebei will bring opportunities and threats together.

After the convenient pportation network is formed, a large number of people can drive the business development while reducing the logistics cost, but it also tests whether the shopping mall can grasp the opportunity to retain the target customers.

Breaking the "Bermuda"

While Yonghui accelerates the enclosure around Shijiazhuang, the Beijing business daily told a supermarket in Beijing, Tianjin, Hebei, and other places in Beijing, Tianjin and Hebei, and found that the stores in Beijing and Hebei were mainly neighboring Langfang, Wuqing and Yanjiao.

None of these enterprises opened a store in Shijiazhuang, the capital city.

According to industry sources, due to the serious local protection of local enterprises in Shijiazhuang, the policies are not as pparent as Beijing and Tianjin, and the market environment is not conducive to the entry and development of foreign enterprises.

Shijiazhuang has been known as "commercial Bermuda" because many foreign supermarkets have "lost".

Beijing Business Daily reporter rough statistics found that in recent years, Beijing Hualian, Holland makelon, Shenzhen Ren Ren Yue, Beijing Huapu, Thailand Yi lotus and so on have not been able to get rid of the "defeat" doom, Shanghai last century Hualian last family.

At last, the supermarket was bought by the local leader.

It is understood that at present, the North State supermarket has 21 stores in the urban area of Shijiazhuang.

As for Yonghui supermarket's rapid growth in Shijiazhuang, such as Carrefour, WAL-MART and other foreign giants, the industry sources said that in addition to Yonghui's own fresh advantages, Yonghui's cooperation with the local North supermarket is also an important reason for entering Shijiazhuang and gaining a firm foothold.