Kang Huang: Real Silk Home Textiles Is The Main Force Of The High-End Home Textile Industry In The Future.
In modern times, the fast pace of urban life has made people's work pressure and life pressure bigger and bigger. Tremendous pressure has caused the decline of sleep quality. Many people are suffering from insomnia. In order to find solutions to the problem of insomnia, many consumers are buying silk.
Home textiles
Products, hoping to help them get good quality sleep by using the advantages of sleeping, health, warmth, ventilation and environmental protection of mulberry silk.
In response to this situation, the reporter interviewed Ms. ho Mei, chairman of Shanghai Kang Huang Industrial Co., Ltd., as a graduate of the professional silk University, and Ms. ho Mei, who has more than 20 years of experience in the silk industry, made her own interpretation of the consumption trend of the high-end home textile industry.
Ho Mei believes that due to the fast pace of life and the pressure of social environment, it has become the norm of life. Many people who are concerned about quality of life want to have a high quality sleep to restore their brain and keep healthy.
Sleep is a necessary process for the body to repair itself. Good deep sleep can make people clear headed, quick, energetic, reduce mistakes and improve efficiency.
Therefore, the natural silk quilt and the four piece silk set that can improve human sleep are bound to be the bedclothes of high-end consumers.
Kang Huang
He Mei, chairman of the board of directors, said that green, healthy and environment-friendly silk household textiles must be the future direction of the home textile industry.
Because with the development of economy, people's pursuit of quality of life is constantly improving, and consumers' demands for home textile products are also rising. Price is no longer the most important factor for people to choose commodities, instead of consumers' demand for comfort and health, especially high-end consumers.
For example, some consumers need bedding to improve sleep, warmth, breathability, anti mite and antibacterial functions, and real silk home textiles can meet the needs of people in this area.
He also said that in the past, shopping guide personnel introduced the characteristics and advantages of silk silk textile products to consumers, but now they have become consumers to ask questions about product functions and ask for trial experience. From this change, we can see that consumers' demand for sleep quality is improving.
From this we can see that the life philosophy and consumption concept of consumers have undergone tremendous changes. The future Silk family textiles will become the main force of the high-end home textile industry.
In view of the current good situation of the development of silk home textiles, the majority of home textile enterprises should take the initiative to expand consumer groups, so that more consumers can understand the green, healthy and environmental characteristics of silk home textiles, and enterprises can launch a large-scale exhibition on bedding, so that consumers can personally touch the scene.
experience
Silk fabrics provide the body with a sense of lightness and comfort, and in the process of consumer experience, the characteristics of silk home textiles are popularized to consumers.
As long as the company guarantees the quality of products and serves consumers, consumers will be happy to pay for health.
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