Italy Leather Brand Furla Identified Light Luxury Growth Momentum

Here world

The Xiaobian of the network introduces the trend of Furla group's recognition of light luxury and doubles sales in five years.

According to reports, Italy leather brand Furla identified light growth momentum, plans to accelerate investment in new stores, in the next five years to achieve double growth in sales.

Furla group CEO Eraldo Poletto said in an interview that Furla, known for its clean and linear design, will consider various financing strategies for the growth of sales, including borrowing and listing financing.

In another interview, he said, "my goal is to sell 500 million euros in five years."

Furla sold 228 million euros ($296 million) last year, of which 3/4 came from outside Italy.

Sales increased by 45% between 2010 and 2013.

Although demand for high-end luxury goods is cooling, Furla hopes to achieve growth through the continued warming of demand for light luxury goods.

Furla current single

The number is 367, and plans to add 40 to the first half of 2015, mainly in Europe and the Asia Pacific region. The two regions accounted for 30% and 14% of sales in 2013, respectively.

Poletto said Furla will also refurbish shops in Russia, despite the tense situation there.

At the same time, it will also enhance its popularity in Japan. The Japanese market accounts for 23% of its sales in 2013, second only to Italy.

"The US market now contributing 9% of sales will also become more and more important in the next few years."

Is Furla listed?

The Furlanetto family released the first season handbag of Furla brand in the 70s of last century, and has been famous for its clean and simple style since then.

Its handbag is relatively low price, PVC (poly vinyl) material mini bag can be as low as 98 euros, a fox Leather Satchel 798 euros, will face the United States Michael Kors, Coach and Tory Burch and France Longchamp competition.

At the same time, placing the store in a tight area also means competition with high-end brands.

Furla set up a professional department for footwear manufacturing earlier this year, and released a series of men's products for Asian customers.

Next, Furla intends to continue to expand the category mix, and is currently planning clocks and makeup.

The issue of authorization.

When it comes to financing, Poletto said, "we have to increase investment, but we have not yet reached a decision on the source of funding.

We are a financially healthy company and can create cash flow, so debt financing is one of the options. "

"As for whether it will be listed, it is hard to say, but we are also making preparations."