Local Culture In Commercial Complex

In the face of the "Wanda style" greeting at the beginning of the front page article, if you answer "no," the other party will open your mouth in.

However, reporters found that some people here were very calm: "during the Mid Autumn Festival, I spent at the expense of my own door, and the family door has already been able to meet the needs of the whole family. I have eaten a meal, watched a movie and stroll around the street. Why do I have to drive to the ancestral temple business circle or to Guicheng Wanda?" Mr. Cheng, who lives in Lecong, told reporters that the business circle of Lecong has gradually matured.

It is impossible to buy a mask, shampoo and so on, and then run to the ancestral temple business circle or Guicheng.

"Our 50 thousand square meters of block type business is to identify the location and locate in the community business."

A business man, who declined to be named, is busy preparing for another commercial complex.

The seven person team from Guangzhou came to Foshan to open up business people and witnessed the grand opening of Wanda.

In his conversation with him, the most profound feeling of journalists is the two words of "pragmatism".

"We must find a pragmatic orientation, what kind of dislocation we have in the layout of our commercial complex and Wanda, and we can not be too big in the range of radiation, so long as we know that the residents in the surrounding communities are satisfied with it."

With these words, his speed was habitual very fast. In his view, when he came to Foshan to run the project for two years, the brutal degree of commercial competition in Foshan did not lose to Guangzhou, and the competition of shopping centers on Guicheng business district had entered a white hot stage.

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It seems that unlike Guangzhou, the population base of Zen GUI is not large, and its population composition is quite different from that of Guangzhou.

Guangzhou has a large number of new immigrants supporting consumption.

Moreover, many of the consumption ideas of the local people tend to reach the provincial capital.

Consumption of other places has not yet been able to accept the mentality of "shopping nearby", but this consumption concept will also change significantly with the rise of community commerce.

On the morning of 13, the western part of the sky in the east of Foshan was very hot and humid.

On the south of the Five Ridges world's carp Plaza, Rao Baolian, the paper cutting inheritor of Foshan, is ignoring the hot weather and appearing at the public welfare activities of a commercial company. She walks in the cheongsam in the crowd, directing dozens of children at the scene to start paper-cut with her parents.

Business activities like this have occupied almost half of her time in recent years.

"It feels like these two years, from developers to shopping malls, all are striving for our participation, and all of them are adding cultural atmosphere to local culture for business."

In fact, the performance of the Rao Baolian team has been very full. From the previous studios, the children were taught to cut paper. Now, almost every week, her team has to take part in such activities.

In her view, "hungry" business operators "sniffed".

The unique local culture flavor is searching for cultural resources in the whole world.

"Open business, usual activities, in my opinion, two axes."

A business person in charge thinks that whether it is "Wanda phenomenon" or the commercial body they are preparing for now, they must make profits and gain eyeballs by giving real benefits and local cultural characteristics.

Wanda chose to invite celebrities and lion dance to help them, and they would have to find a new way in local culture.

It is worth noting that the Theme Pavilion of the new year's theme restaurant has been built in the 5 floor of Vanke Plaza, Guicheng, Nanhai District, covering an area of 2600 square meters. Currently, it is being renovated, and in October it will reveal its true appearance and try to combine food with traditional culture.

According to the introduction, in the design of restaurants, walls, lighting, tableware and so on all have woodblock New Year pictures elements, while recipes are cooked according to the existing woodblock New Year pictures. The theme restaurants will also respond to the expectations of Guangfo people with "New Year pictures".

But here, there are also businessmen who hold different views and believe that they can not follow suit to the local culture.

"A lot of businesses want to get some of these interactive activities and label the local culture."

A businessman said, "but I think the most important thing is that the atrium space, square space, sinking square and so on in the modern commercial body are indeed getting bigger and bigger. What is to be loaded and what to show is a problem that the operation team has to think about.

The key to a specific cultural theme card is to adapt itself to the taste and temperament of the business itself.