Visual Marketing Application Of New And Old Shopping Centers In Kunming

　　 feel

Fewer businesses do better visual merchandising.

In the experience process of the old business circle and the new shopping center, although the overall application of shopping centers to visual marketing is still fragmentary, there are also many successful businesses.

stay Hundred new worlds Two storefront stroll, the storefront Adidas shop will make your eyes open. Wall jets are colourful cartoon shoes. This is also the only comic theme decoration of the shopping mall, which is a secret weapon for visual merchandising of the shop. Cartoon shoes first grab people's eyeballs, and let customers clearly sell the theme goods. The display on the wall shelves is full of design, and the placement of shoes is regular and the toe ends are unified. This placement method also accords with the main theme of the current SA LE. It gives customers a strong visual impact, and the selling theme is outstanding, which can attract consumers to further enter the store.

Seeing too many stores displaying goods on the shelf, it seems a disorderly shop. The new world's shorthand men's clothing makes customers feel the unique originality of merchants in visual merchandising.

Although it is also used for displaying goods on shelves, the design of the shop hooks is a big question mark, which makes the clothes look more, but they are more hierarchical and tidy.

　　 Shop Sales Associate

Most people have never heard of "visual merchandising".

Some say: do vision Like a girl, she can only give her what she wants. Through interviews with shopping centers such as new world department store, Kunming department store and Bai Lian square, the reporter learned that most shop salesmen "have not heard of visual merchandising". "Visual marketing? Is it a marketing way? I've never heard of it before." Xiao Li, who sells women's underwear in Bai Lian square, has been selling for more than two years, but frankly, "I don't know about visual merchandising" at all.

I've heard of very few visual merchandising. "I was learning marketing, and when I was in college, my teacher talked about some visual merchandising." Mei Chen Department store, a salesperson in the first floor leisure brand area, said she had heard of visual merchandising, but she didn't know much about what visual merchandising contained.

　　 Expert opinion

　　 Visual merchandising It's the future trend of shopping center.

The ultimate goal of visual merchandising is to increase the sense of experience through the creation of the environment, and ultimately attract consumers to shop. For domestic commercial project operators, they began to try "visual marketing".

Kunming wind bell Market Research and consulting agency CEO Shiyuan believes that the shopping center is from the architectural design, commodity display, lighting and other efforts, collectively known as environmental art, also known as visual merchandising.

At present, other industries have used more visual marketing, but for shopping centers, they are still new things. The water theme of Guangfu city in Kunming is also learning. For developers, it can be done more deeply. Whether it is from the facade design, decoration, or from the interior lights of shopping center, it can dig deeper and learn the essence.