Analysis Of The Four New Characteristics Of Shanghai'S Shopping Malls

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The Xiaobian net introduces four new features of Shanghai's retail market.

Supported by seasonal factors (labor day, mother's day and children's day), the retail sales of social consumer goods in Shanghai increased by 7.5% in the second quarter of 2014 compared with the same period in the first quarter of 2014.

Echoing the growth of retail sales, the total revenue of 98 shopping centers in the city increased by 5.5% over the same period last year, up 0.4 percentage points from the first four months.

It is worth noting that the operating income of restaurants in May is double-digit growth, regardless of monthly or year-on-year growth.

In view of the strong demand for food and beverage industry in the market, the owners of some high-end shopping centers in Shanghai have made adjustments to their formats and brand mix to enhance the share of the format.

The overall vacancy rate has increased slightly.

Three major trends in brand retailers

Foreign fast fashion retailers compete for the first store or flagship store.

Consumer pairs

And the ever-changing fashion demand continues to attract foreign fast fashion retailers to set up their first domestic stores or flagship stores in Shanghai, including: Abercrombie & Fitch opened its first flagship store in Jingan Kerry Center with an area of about 1800 square meters, and the largest store in H&M opened in Yuehui square, with an area of 3500 square meters on the four floor.

At the same time, Hollister opened its second Shanghai stores in the world port, and Old Navy announced that its second stores in Shanghai have settled in 818 square in Nanjing West Road.

Non fast fashion brands are dull.

Relatively speaking, other fashion apparel formats (non fast fashion) are flat.

However, a number of notable activities have been monitored in the mature shops, including some changes in Hang Lung Plaza: Tod 's and Celine moved to larger shops; Valentino and Escada moved to the location of the original Emporio Armani and Diesel respectively; and Chanel expanded about 200 square meters.

In the Daning International Commercial Plaza, the men's clothing brands under Eland and the wedding bird group rent about 1000 and 600 square meters respectively.

Accessories and cosmetics brands are heating up.

In addition, accessories, cosmetics and so on have been heating up.

Rupert Sanderson, the first flagship store in Shanghai about 130 square meters, opened at the national gold center; Kuan 's Living opened 180 square meters shop in Heng Lung Plaza; and New Balance, Staccato and Millies opened new stores in the global port area, with an area of 200, 100 and 100 square meters respectively.

Mid high end shopping center overall vacancy rate rises

In contrast, market demand for shops in department stores has slowed down. Evidence from many tenants in the high island house and Golden Eagle Shopping Plaza has been released in the quarter.

The owners of these two projects plan to reinventer the business strategy and introduce proprietary stores.

By the end of June, the overall vacancy rate of the high-end shopping center property market in Shanghai increased by 0.1 percentage points to 6.5%, mainly due to the adjustment of some items' internal formats and brand combinations.

In the core retail area, the vacancy rate decreased by 0.2 percentage points to 5.8% as a result of the opening of pre rental shops in some recent brands.

The vacancy rate in the non core area increased by 0.3 percentage points to 7%.

Rents in the retail core area and sub central region are not one

Due to a drop in property rents in the central retail area, the average fixed rent of the first tier property in Shanghai's high-end shopping center fell 0.2% to 40.9 yuan per square meter per square meter at the end of the season.

The rent in this area also decreased by 1.8% to 29.5 yuan per square meter per day.

The continued demand and annual rent adjustment in some high-end projects in the core retail area supported the increase in rent in the region by 0.2%.

The highest rents in Nanjing West Road and Xujiahui have been recorded.

In the East Road Business District of Nanjing, a number of owners lowered their rental quotas in exchange for higher entry rates.

Retail market in the second half of 2014

The six projects, including Fubon boutique and Star Shopping Center, are expected to be completed in the second half of 2014, with a total construction area of about 491000 square meters.

These projects will increase the total stock of shopping malls in the city by 13.2%, to about 4 million 200 thousand square meters.

Of these, four projects (total 387000 square metres) will be located in non core retail areas, so the supply of core areas will remain limited.

In view of the strong revenue performance of the catering industry, it is expected that the market demand for this format will remain active, and the owner will increase the proportion of catering business through the adjustment of format combinations.

Under the combined influence of the adjustment and future supply market, the overall vacancy rate is expected to increase in the short term.

A large number of new supply in the non core areas and their expected below average rent are expected to lower the average rent of the first tier property in the segmented market.

However, in the core area, due to the strong demand and limited market,

Supply, some quality projects will continue to record annual rent increases.