How To Make Exhibition Reports Innovative And Colorful

Here world Clothing shoes and hats The Xiaobian of the network gives you an introduction to how to make innovations in exhibition reports.

"If a city opens an international exhibition, it's like having a plane spread over the city." This is a vivid analogy of a German economist to the exhibition economy. With the rise of China's economy, China's Convention and exhibition industry is developing at an unprecedented speed. At the same time, convention and exhibition news has also become an important part of various media reports.

Convention and exhibition news is routinely written to report leading events and exhibitors, and to write dynamic news and live news. How to get rid of the Convention and write, write and write the news of the conference and exhibition? This requires the media's innovative reporting techniques, and makes efforts to readability, so that the reader can understand and be willing to see; look for highlights from the exhibition hall, find news from the characters, make the news vivid and vivid; find rules from the figures; look at the trend through the phenomenon, and reflect the development status and trend of the industry.

　 Work hard on readability

Let the language be "beautiful"

Readability refers to the characteristics of news that is easy to read and attract readers. To write the exhibition news "soft" and "live" and to write with readability, it requires journalists to restore the exhibition site with fresh words. Therefore, reporters are using News At the same time, it is necessary to use literary expression techniques appropriately, such as metaphor, personification, parallelism and other rhetorical devices, using description and lyric writing techniques to increase the popularity of exhibition reports and enhance the readability of exhibition reports.

When he attended the sixty-first Frankfurt book fair, Zhu Ling wrote a report on the 2500 square meter exhibition of "Chinese printing history". The report begins with this:

"There is such a landscape in the world: a Xuan paper with a length of about 39 meters, winding to" mountain "; 1100 large wooden movable characters, stacked into" pools "; the pool water is about 20 square meters square, and there are continuous drops of ink into the water, from thick to light; when water and ink blend, each Chinese character emerges. This is the Theme Pavilion of the sixty-first Frankfurt book fair, which is named after "China". The 2500 square meter Chinese theme pavilion has made the biggest highlight of this book exhibition, and has also made an overseas exhibition on the largest scale of publishing and printing history in China.

In the reporter's writing, the Chinese Theme Pavilion is just like a spectacular landscape painting, with Xuan paper as a mountain, wooden movable type as pool, and pool of water and ink blending. The use of metaphor and numbers, the method of scattered culture, let the scene live in front of readers. The report not only shows strong literary color, but also contains a profound cultural atmosphere. This report allows those who have not been able to come to the scene to immerse themselves in the scene, so that those who have been to the scene can read more and deeper content.

　　 Looking for hot spots from the Pavilion

Let the scene "move"

"Good news is written on the soles of the feet." "reporters should have eyes that are good at finding news." old reporters often use these words to teach their younger generation. These two sentences also apply to exhibition reports. There are usually several pavilions, with an exhibition area of tens of thousands of square meters. How to find bright spots in such a large exhibition hall and similar exhibits? This requires journalists to have double feet, that is, to run more; to have a pair of good eyes, that is, to see more. After finding news, reporters should be able to describe the highlights and stories of the scene carefully and carefully with the curiosity of the audience.

Reporter Sun Xuemei and Hu Xiaohong's report, "service trade is next to everyone", took inventory of five service trades that are very close to people's lives, including the school bus electronic monitoring system that can monitor the driving condition of school buses at the second Beijing Fair. It can help drivers find the intelligent car parking system in a few seconds. They can hold the two handles to measure the body fat weight and muscle mass, and can print the 3D printer of chess, and the digital animation that can interact with Terracotta Army. Through the detailed description of the scene experience, the dialogue between the audience and the exhibitors, the reporter reproduced the highlights of the Beijing rendezvous scene and made the news touch and sensible.

　 Find rules from numbers

Let news live

In exhibitions and related forums, especially in achievement exhibitions, various figures are usually revealed. When making exhibition reports, journalists should turn rational figures into perceptual knowledge, so that abstract figures can be turned into a vivid picture of life and make dull figures vivid and vivid. Journalists should not only make the numbers specific, but also reflect the overall situation and reveal the rules through numbers. This requires reporters to strengthen their ability to analyze and judge, and to plan their layout from a macro and overall level.

Reporter Wang Simin wrote, "look at the scale of the Republic's growth" -- "brilliant sixty years" achievement exhibition through data, which is a report on the 60th anniversary achievement exhibition of People's Republic of China. The reporter skillfully passed 4 sets of data, reflecting the great news theme - the great changes and achievements in the past 60 years since the founding of new China. The article uses 4 sets of data as a subtitle: from 35 to 73 years of age - let the people enjoy a longer life expectancy, from 100 yuan to 15781 yuan - let the people live a richer life, from 700 to 42 million - Science and education plug new wings for new China, from 315 to 1943 species - let the spirit world forever "sunny day". Each subtitle uses two specific numbers to reflect the development and change of 60 years. Under each subheading, there is a set of more detailed data, supplemented by the description of the exhibits on the spot and interviews with the audience, so as to reveal the changes of people's life, the growth of income, the prosperity of science and education, and the brilliance of culture in the past 60 years.

　 See trends through exhibitions

Let thinking "turn"

Because MICE industry is closely related to economic development, convention and exhibition are usually called barometer of economic development and weathervane of industry development. In this sense, convention and Exhibition reports should not only be the description of spot highlights and the release of dynamic news. It is necessary for us to see the cold and hot economic development and to see the problems and trends of industrial development.

Reporter Yang Xu in the 2012 London Book Fair report, "International Book Fair, exhibition book to sell books", in describing the Chinese Publishing House exhibiting hot and hot output, also from the lively appearance, put forward a number of questions that need to be sober in the publishing world: can the participation of International Book Fair be equal to going out? How should domestic publishers view and utilize the International Book Fair more rationally? For example, the book exhibition should be changed from "exhibition book" to "sell book", leaving most of the booths to the negotiating table. When publishing and publishing, there is no need to pursue continuous growth. It is necessary to give sufficient space for deep export.

This example tells us that a reporter has to report well. Exhibition Not only should we run more and watch more, we should also think more and think more. Reporters should be good at finding problems from the exhibition, summarizing the rules and exploring trends, so that readers can not only see "bustle" but also inspire and think.