Korean Media: Clothing And Other Favorite Chinese Tourists

Chinese tourists in South Korea's favorite "three big" shopping items are cosmetics (perfume), clothing and food.

In addition to the above three categories of products, tourists also buy ginseng, Chinese herbal medicines, leather products and footwear, but the proportion is not large, according to a survey of foreign tourists in the Ministry of culture, sports and tourism.

Most of the goods sold are mostly derived from Korean TV dramas, idol singers and other Korean pop upsurge, and the industrial products and services independently developed by enterprises are not concerned.

Among the consumer goods, the cosmetics (perfume) led by sales volume increased by 14.7% in the past 5 years, jewelry and jewellery grew by 13.3%, footwear increased by 5.2%, and clothing increased by 4.5%.

In particular, Chinese tourists buy cosmetics (perfume) more than 1.5 times the amount of tourists in other countries, which shows that Chinese people are very fond of Korean cosmetics.

Although the sales volume of popular brands is optimistic, many Chinese tourists will go to the East Gate some special shopping centers.

"A Chinese businessman likes to buy gorgeous, strong street brands," he said.

It is in line with Chinese tastes, affordable and quality. "

Especially when Chinese President Xi Jinping visited South Korea, when Mrs. Peng Liyuan visited the shopping mall for a short time, the gift of chili sauce, honey cake, hairpin and other gifts were extremely hot.

However, the price of goods purchased by Chinese tourists is not high, and there are still price limits.

Of course, there are high priced brand bags in department stores.

They are also popular, but they are all imported products. Therefore, it is imminent to develop products and brands that attract high-income Chinese tourists.

Xu Yongjian, a professor of tourism management at Cheju National University, pointed out that "Chinese tourists buy goods that are very biased and must be diversified."

In the future,

The welcome goods are the first baby products and cosmetic and plastic services.

People in the circulation industry pointed out that "probably because of the melamine milk crisis in China before, the Chinese with higher incomes no longer drank Chinese milk powder for their children". He predicted that "because of the knowledge of bad ingredients in China's infant products, the market for future infant products in Korea will be further expanded".

In addition, although Chinese tourists will buy cosmetics in large quantities, the beauty products and cosmetic surgery services with price advantage are expected to become the hot areas of consumption.

Pu Wenzhu, an industry researcher, points out that "the quality and price of service goods are not standardized compared with industrial products, and are uneasy about their promotion". He added: "in order to improve sales volume of products such as cosmetic and plastic products, we should strengthen communication with consumers so as to relieve their discomfort."