UNIQLO Virtual Fitting Room Takes The Lead

The biggest gap between online shopping and offline shopping is nothing more than customer experience. With the popularity of online shopping, many people complain that online shopping clothes are not fit and the version is not suitable.

In October 15th, UNIQLO virtual fitting room took the lead and began to "learn from" the offline department store, trying to increase user experience and freshness. However, some people thought that the models in UNIQLO virtual fitting rooms were all of standard stature, and it was hard to see whether the clothes fit well.

So, UNIQLO.

Can the fitting room be able to increase the online shopping experience? Let's find out together.

What is UNIQLO virtual fitting room?

In October 15, 2014, UNIQLO virtual fitting room was opened in new shop in Santiago, USA. It consists of multiple monitors. It can directly see the different color upper body effect of the same clothes in the mirror. The virtual fitting system includes a 60 Inch large display, flat panel terminal and video camera three.

At present, UNIQLO virtual fitting system is still in the testing stage, and there is no domestic plan yet.

UNIQLO virtual fitting room to make up for short shopping online

Although traditional businesses do not want to be "virtual"

"Pay", but "virtual fitting" can be compensated by the electricity supplier because it can make up for the "online shopping short board" that can not be seen.

Reporters understand that the "virtual fitting room" on the Internet has developed from flat images to 3D simulation fitting of customer body data.

A network user said that if the virtual fitting can increase some small details of the body, such as the big cake face, pear shape, elephant legs, and so on, the effect may be closer to reality.

There are many limitations on UNIQLO virtual fitting rooms.

But we must not neglect that there is still room for improvement in today's virtual fitting rooms.

For example, how to reflect the physical characteristics of different clothing, how to avoid the rigidity of the system and model, how to reflect the details of the customer's body and so on.

Not only that, the quality services enjoyed by offline shopping are not easy to be copied online.

Zhou Jin, Deputy Secretary General of the Hubei clothing trade association, said in an interview with reporters, "virtual fitting is difficult to promote in the physical store and is related to its price".

UNIQLO virtual fitting room scramble for experience economy

Today, online shopping is becoming more and more popular. The entity store market is constantly being squeezed, and is dubbed "the fitting room" by many netizens.

Jingdong and UNIQLO set up the function of virtual fitting room, which seems to gradually tear down the last wall of a physical store.

Online fitting is fast, convenient and fashionable.

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According to the analysis of the electricity supplier observers, Jingdong, eBay and UNIQLO launched the 3D virtual fitting room in January, March and July respectively. Jingdong said that the original intention of taking this service is to enhance the sense of reality of online shopping and reduce the return.

From the feedback of current users, this service is welcomed by many young users.

Although UNIQLO virtual fitting room technology is not yet mature, there are various deficiencies, but the person in charge also said that "virtual fitting technology still has much room for improvement".