Discovery Expedition Signed Baer As Spokesman For Chinese Brand

Yesterday, Discovery Consumer Products, a branch of Discovery communications company, joined hands with the special exploration outdoor products Co., Ltd. (the following "extraordinary exploration") to announce the official release of the international outdoor life brand Discovery Expedition new product line, -Discovery.

At the same time, Discovery international brand licensing agency and extraordinary exploration also announced the signing of Discovery discovery channel program "wilderness survival" star host, global famous adventure and survival expert Baer o Greer (Bear Grylls), served as Discovery Expedition first China brand spokesperson.

At the press conference, Baer Greer shared his outdoor life ideas with many of the media and guests present.

Discovery production group chairman Li Bartlett (Lee Bartlett), Discovery international brand authorization Agency (Discovery Consumer Products) global senior vice president Nicholas Bernard (Nicolas Bonard), Mr. Yang Jianhui, chairman of the extraordinary exploration outdoor products Co., Ltd. and Mr. Bartlett, Mr. Bartlett, chairman of the joint venture, Mr. Sheng Faqiang, President of the joint venture, and Mr. Bernard, President of the joint venture, are here to witness the landmark grand event.

Strong and strong, join hands with outdoor leaders to explore.

As the only authorized official partner of Discovery in China, China's outdoor sports leaders have made great efforts to explore their own professional advantages in product design and distribution channels, and actively expand the development of Discovery Expedition brand in China.

Since the second half of 2013, the Discovery Expedition brand has opened stores in the first tier cities of Beijing and Shanghai. In 2014, the brand has developed to 29 stores nationwide, covering 22 major cities.

At the same time, Discovery Expedition is also actively developing e-commerce channels, its official Tmall flagship store includes a series of major brand products, massive products for consumers to choose.

In 2014, Discovery Expedition brand intends to set up 60 stores.

The offline flagship store, Jin Yuan shop, opened in the early September, with a daily sales of over 10000. The flagship store launched a full range of self driving, camping and adventure equipment, opening up a high-end and fashionable outdoor era for outdoor enthusiasts.

"Discovery Expedition is the only outdoor life brand that owns the fine gene of the pure Discovery discovery channel. It mainly focuses on high-end functional equipment, continues brand value, and provides high-quality products to consumers."

Mr. Nicholas Bernard, senior vice president of Discovery Discovery Consumer Products, said: "we are very pleased to bring this product line named --DX/BG wilderness survival series named by Baer to China, and the desire of Chinese consumers for adventure is obvious to all.

We are confident that we can work closely with outstanding partners such as extraordinary explorations. We believe that Discovery Expedition brand will be a great success in the Chinese market with the advantage of extraordinary professional products and retail channel advantages.

Mr. Yang Jianhui, chairman of the special exploration outdoor products Co., Ltd., said: "this is an extraordinary cooperation. We will take full advantage of the global influence of Discovery Expedition brand, excavate and extend the spiritual appeal of Discovery Expedition brand and its high-quality connotation and attributes, and make full use of the advantages of the joint venture parties in their respective fields, so as to design high-quality outdoor functional articles for outdoor customers in China.

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Mr. Sheng Faqiang, chairman of the Beijing Toread Outdoor Products Co, a joint venture, said: "with the general improvement of the quality of life of the Chinese people, consumers are paying more and more attention to the fashion characteristics of outdoor products, the brand connotation of their products, and the international attributes of their brands. The brand positioning of Discovery Expedition just satisfied the consumers' pursuit.

In this cooperation, we will play the resources and advantages in the retail channel, seize the market opportunities, and promote the rapid development of Discovery Expedition brand in the Chinese market.

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Baer, Greer, the star anchor of the Discovery discovery channel, the wilderness survival, has been keen to explore and dream everywhere. He has the most excellent survival skills on the earth, and has experienced the most dangerous field in the world. His fearless adventure and the spirit of breaking the limit coincide with the brand idea of Discovery Expedition.

This time, Baer Greer is in Beijing as Discovery Expedition brand spokesperson in China. He will support and participate in Discovery Expedition's brand promotion activities in China, and share with consumers the concept and enthusiasm for outdoor lifestyle.

At the same time, Discovery Expedition will also launch the exclusive DX/BG wilderness outdoor product line named by Baer Greer, and will be launched on the same day at the Discovery Expedition Tmall flagship store on the same day.

On the scene of the press conference, Baer Greer was wearing the DX/BG outdoor products line of wilderness wilderness and ingenious in the Discovery Expedition Tmall flagship store. She ordered the first DX/BG outdoor products series of wilderness survival products in person. After signing the signature, she gave it to the lucky luck spectators at the scene, and then jointly released the self driving tour route of Discovery Expedition China's four largest unmanned area with the extraordinary exploration.

In addition, Baer will take the latest advertising blockbuster for Discovery Expedition, attend the opening ceremony and fan meeting of Discovery Expedition flagship store in Beijing, and will visit the Tmall mall headquarters in Hangzhou to serve as the star shopkeeper of Discovery Expedition Tmall flagship store and interact with powder silk.

After five years in China, Baer, O Greer, said excitedly, "I am very happy to be here again because I have a special feeling for this incredible country.

5 years ago, when I was recording "wilderness survival: China special issue" in Hainan, I was impressed by the simple local residents and mysterious humanistic customs.

I am honored to be able to return to China as a spokesperson for the Discovery Expedition brand and participate in the outdoor design of DX/BG wilderness survival.

Combined with my personal experience and practical experience in many years of field adventure, we have designed a series of high quality, functional products specially designed for outdoor enthusiasts.

I hope more Chinese consumers can go outside to discover the magic of nature and enjoy the charm of exploration.

DX/BG outdoor survival guarantee for wild life can provide you with the most professional and fashionable outdoor clothing.

The Discovery Expedition brand comes from the Discovery discovery channel. It has pure exploration of cultural genes and adventures, exploring the world, and learning the future.

It is closely related to outdoor lifestyle.

As the only outdoor brand of Discovery, Discovery Expedition aims to continue the exploration spirit of Discovery Channel, providing high-end outdoor clothing, shoes, accessories and other functional articles for people who love self driving, adventure, camping and other high quality lifestyles. Therefore, its product line covers three major series: wilderness survival, self driving and camping.

It is the main brand of the brand, tailored for the pursuit of free life and love of self driving business travelers.

This series of products is made of cotton functional fabric, waterproof, rain proof, windproof, breathable, functional and comfortable, and perfect combination of high-end quality and technology.

The knee and elbow joints are wearable materials, the axillary splice elastic fabric, and the multi stereo pockets meet the storage needs of self driving.

The most practical design is integrated with three-dimensional cutting. It integrates Discovery with its own technology platform D-TECH and advanced technology in the industry to provide consumers with a full range of self driving equipment, and open an extraordinary journey to explore the magic, natural and enigmatic humanity.

The wilderness survival series is built for professional outdoor sports with adventurous spirit and high quality pursuit.

This series of products uses high-end technology and functional fabrics, covering Discovery's own technology platform D-TECH, and ingeniously using ergonomics design principles to provide extreme protection for high-end outdoor sports people.

In terms of appearance design, the wilderness survival series adopts professional segmentation modeling and reasonable edition to combine the classic LOGO patterns with the earth shading elements and fashion color matching.

Camping series provides camping equipment for camping enthusiasts with high quality and high quality.

The product line covers tents, sleeping bags, cushions, folding chairs, mobile kitchens, fishing tackle and bake sets, so that consumers can get closer to nature and enjoy camping.