Shopping Center Together "Meng Meng Da" Tide Exhibition, Meng Pet Concentrated Bombing.

Fashion consumption in shopping centres

Xiao Yu, a member of the public, took his son to the shopping mall for a shopping spree, but unexpectedly discovered that pandas were placed in various corridors in the mall, and instantly pformed into the "Panda" world.

"The child was so excited that he spent the whole afternoon playing, and when he went back, he still had to quarrel with his little friends to have a good time."

Xiao Yu said that the theme of "encounter" in the mall has been increasing over the past two years.

Let her miss the same way, and a few days ago in Xinjiekou found "cat exhibition."

"It's very fresh and interesting. I sent a group of photos to share with my friends on WeChat."

More and more shopping centers began to operate thematic exhibitions and activities as a fashion consumption.

Although department stores are small and expensive, it is becoming their consensus to invite exhibitions.

"The idea we want to convey is that people are here not just for shopping and eating."

A personage in Jiangning Wanda Plaza told reporters that as a complex, they would like to make customers who come shopping feel a different atmosphere, so that they can identify with them more.

It is understood that during the "eleven" period, the shoppingmall organized several thematic activities.

"For example, popular rainbow runs and fluorescent runs, we welcome families to sign up."

Reporters learned that, in addition to this, golden week will also have "Po loli adventure" doll play, "national entertainment and talent show competition" and so on, anyway, very busy.

The grass and mud horse and Meng Xiao pig, the weird little yellow man, and the Qee tide bear will be concentrated in the shopping centers of Nanjing during the golden week.

"We have invited the grass mud horse which is called" god beast "on the Internet.

Yesterday, people in Jiangning's Tong Xi Wan Shang city told reporters that although it was not easy to get the pet into the mall, it was indeed a good try.

"There are lovely little pigs that will come in, and families with children will love to watch them."

Purple peak

A small yellow man who came up with a "Big Bang" has been invited. The Xinjiekou store of Jinying life center has introduced Qee, a tidal bear with many designers and celebrities.

For businessmen, there are special booths in the operating space.

"Customers will stay longer. The longer they stay here, the more likely they are to shop."

The heads of many shopping malls in Nanjing have indicated that they will increase the intensity of exhibition in the future.

The exhibition has been put into the shopping mall. In view of this phenomenon, the industry also believes that the consumption of consumers is changing from the acquisition of tangible goods to the life experience that is worth remembering. Experiential business is beginning to emerge.