9 Major Problems Of Shop Product Structure

There is no bad industry, only bad practices.

We should try our best to do the products that consumers need in daily life, instead of doing some products that we buy to go home and put ash on them.

Many products are new, odd, special, bought and used, then shelved, and regretted buying them.

There are few big brands and there are no super stores.

Products that are not daily needs can hardly make consumers form sustained demand and goodwill, and it is difficult to spread them. The whole growth curve is naturally bland.

Once you touch the ceiling, you will be in pain.

What is the quality that I understand? Boutique is clear demand, clear function, simple and direct solution.

It's not soy sauce.

Popularly speaking, it is something that ordinary people cannot live without.

There are many shops, the lack of traffic, the lack of pformation, the lack of scale, open a look, ten to one is a lot of hands.

You can see jeans in his house, you can see silk stockings, and you can even see shoes. If you want to play department stores, you have to ask consumers to disagree.

To be dedicated is to do one thing in a shop.

Under the same conditions:

Sell A: can sell 100 pieces;

Sell A and B: can sell 50 pieces of +10;

If you have a pioneering spirit, sell A, B, C, then you can sell about 20 pieces of +10 pieces of +5.

In other words, the more greedy, the less promising.

In my opinion, you are just coveted by the so-called search keywords and probability.

It is not enough for shops to lose competitiveness, loss of conversion rate and loss of communication.

Even if you say that your pformation can reach 15%, then you have to think that the price of your guest is only half of the average passenger price.

Some famous brands may have multiple flagship stores. Why? Because a shop's most likely way to grow is to do one thing.

Some online brands have achieved the same scale as the international flagship stores. The reason is that the international brands are too scattered, and the online brands have been focused.

Focus, there is a word that can be well described, the word "small and beautiful".

In fact, the stealth meaning of these three words is 5 words: small and beautiful, and the two words need to be read.

Chinese characters are like this. They will not be too straightforward.

You think that A only satisfies A customers and loses B customers and C customers. This view is wrong.

I have two news to tell you:

One bad news: A customers may give up your A product because of your bad positioning.

Good news: the demand for B customers and C customers next week and next week may be A products.

In a sense, I am very fond of small businesses. Small and beautiful do 50 million things a year, build up brand firmly, do not ask for too much money, spend enough money, take care of good families, and live a better life than anything else.

If it can really be bigger, it will be more fun to be sure.

It should be noted that we should not be too greedy and quick.

Many of our narrow views may be that the offline shops have ABC, so online can also be ABC, but the success of large online shops is relatively dominated by brand and category focused cases.

Consumer led online consumption will not recognize your decentralization, which is a dangerous edge.

What is the focus? Focus is positioning! That is, the Lord only sells cakes, and the best cake! The Lord does not do that flat pole. The head sells the cake and the shoulder pole sells the flour noodles. The injury temperament! No positioning is the cornerstone, and all the subsequent efforts may be futile.

If you want to show your professionality and concentration, there is no enough product depth.

When someone comes up and says, "how do you look at the Apple phone?" how can I answer this question? Actually, Apple has only one, and the difference between us and Jobs is so great.

At the same level of operation, it is almost unsuspense to sell a vacuum cleaner, a shop with 40 vacuum cleaners and +30 vacuum cleaner accessories to destroy a shop with only 10 vacuum cleaners.

This example is specific enough! If you have 40 vacuum cleaners, +30 vacuum cleaner accessories to open a store, it will also be a tyrant.

Why do I show my accessories? I am more professional if others do not do this.

What is the depth of product? It is brand positioning and concentration.

If you don't fill up this shop, you will not open this shop.

Although the actors in the opera are the main characters, there is no supporting role, so the play can not be sung. After all, the movie "gravity" is as rare as an Apple phone.

Four. The main push is clear.

The open platform electricity supplier paction is consumer led, is doomed to be unable to form all products full blossom situation.

Whether successful stores or less successful shops, the results are basically 28 principles.

Since the result was determined in the early morning, it is better to go in this direction earlier.

At this stage, any violation of this line of thinking may be frustrated! Maybe someone said, you see a certain shop a few single products are over 2000, this is not to prove that all products can be measured? Pro, you look at their home's high data, maybe 100000 of the channels have wood?

What is the main push? That is, the seller knows that the relationship between "obedience" and "guidance" should be balanced according to the feedback from the market and their marketing slanting, so that the purchase of consumers will also form a focus, and efforts will be made to make consumers spread through buying.