Yin Man Tries A New Cross Platform Marketing Mode.

Yesterday, a "help seeking advertisement" attracted many people's attention.

It is understood that this advertisement is

Micro-blog editor sent out a help message: want to let people know that in October 10th, Tmall has a press conference in Tmall, and micro-blog has more than 100 thousand forwarding volume.

Friends who are interested in marketing should have a clue. This is obviously not a staff package, but a bold and innovative marketing campaign.

Yin man Su is famous for its literary, bold and personalized design. This small magazine is seeking another help from its traditional brand. The event is designed to attract more people to focus on the first cloud conference to be held in October 10th.

Although the use of newspaper advertisements to attract viewers has been common.

However, such a way to call people to work together is a bold innovation from the perspective of employees.

In addition to traditional media's package advertisements, the marketing of this incident is more than once.

Creative planning of communication: first, with the extensive exposure of traditional paper media, the whole city is discussed.

Then, the linkage network platform, through the network red man, the star and other opinion leaders, the focus of public opinion from the offline guidance to the line.

From the point of view of public opinion and netizens' discussion, the public not only pays attention to the Nandu version of the advertisement itself, but also understands the information that will be held in October for the new product conference, which is another important case of event marketing mileage.

Reporters learned that in addition to this public relations event, he will combine the "slow life" brand proposition, to hold a "literary and artistic children" full line activities in Guangzhou.

The official revealed that the event is full of creativity and will bring unprecedented experience to the participants.

And the new product of this conference is also full.

It is worth looking forward to, such as forever, a series of "slow moving products", such as the eternal life, the ordinary street, the sunshine and so on.

Listening to your name, you can't wait to see new products.

After all, how will this man show the new clothes that are full of literature and art to the public?