Zhengzhou Further Promotes Trademark Strategy Implementation

Recently, the city government Issuing the opinions on further deepening the implementation of trademark strategy, the municipal government will give a one-time reward of 1 million yuan to the enterprises that won the well-known trademarks in China, and give a one-time reward of 300 thousand yuan to enterprises that have obtained the famous trademarks in Henan.

The opinions put forward the "three steps" plan of Zhengzhou trademark strategy: the first stage (the end of 2014 -2015), the city's trademark registration volume reached 75 thousand, Henan famous trademark reached 443, and China's well-known trademark (administrative recognition) reached 32 pieces. In the second stage (the end of 2016 -2017), the city registered trademark volume reached 80 thousand, 473 famous trademarks in Henan, and 34 well-known trademarks in China. In the third stage (the end of 2018 -2020), the registered trademark volume of the whole city reached 85 thousand, 518 famous trademarks in Henan, and 37 well-known trademarks in China.

Zhengzhou will actively guide enterprises to make full use of the growth law of the value of trademark intangible assets in the use and value-added, and support and encourage enterprises to play the financing function of intangible assets through trademark investment and stock financing and pledge financing, so as to maximize the value of trademarks. The highest investment in famous and famous trademarks can account for 70% of the registered capital of the enterprise. It is permitted to apply for industrial and commercial registration with the well-known trademark name as the enterprise name, and to apply for the industrial and commercial registration with the famous brand name as the enterprise name of the same or related industry. To encourage well-known and famous trademark enterprises to increase investment in development, and to deduct the intangible assets into the current profits and losses in accordance with the actual provisions of the tax law stipulated by the enterprises in the current year, and to deduct 50% according to the research and development expenses on the basis of the actual deduction of the prescribed data, and the intangible assets shall be amortized according to the 150% cost of intangible assets.

Zhengzhou will strengthen the protection and utilization of trademarks and firm assets of time-honored brand enterprises and well-known business enterprises, and encourage enterprises to promote trade names. trademark Integration, enhance the brand value of "time-honored brand" and the trademark value of traditional characteristic products. The number of trademark applications, number of registrations, international registration of trademarks, number of applications for geographical indications, number of registrations, well-known trademarks, and the contribution of famous trademarks to economic development are included in the contents of the annual assessment of the government.

Actively support the famous, famous and famous trademark enterprises in this city to become bigger and stronger. Under the same conditions, government procurement should give priority to the purchase of goods and services of well-known, famous and famous trademark enterprises in the city; give priority to supporting well-known, famous and famous trademark enterprises in the city to establish state-level and provincial-level enterprises' technology centers, give priority to technological transformation, technology introduction, scientific research projects and financial discount, etc., and encourage banking financial institutions and small loan companies to carry out the pledge of trademark exclusive rights for well-known, famous and famous trademark enterprises in the city. Right access China A well-known trademark enterprise, the municipal government gave a one-time reward from the original 500 thousand yuan to 1 million yuan; for the Henan famous trademark enterprises, the municipal government gave a one-time reward of 300 thousand yuan.