Choosing Clothes To Join Us Requires Us To Consider More Comprehensively.
Through the survey results, we can locate our market positioning (location) and the basic position of the agent brand style and price.
Then I evaluate my strength.
Then according to the assessment of the local market, make an investment plan, rent input, decoration investment, personnel costs, and the basic conditions of the brand supplier, such as: clothing brand margin, prop input costs, the first batch of goods, liquidity and so on.
Thirdly, the choice of brand should be considered in the following aspects.
1. what is the business philosophy?
Knowing the basic growth process of an enterprise is enough to know the operability of the brand.
As the saying goes, what bosses are there? Let's know more about the status quo and future development of enterprises.
2. commodity portfolio assessment
Commodity positioning: whether it is consistent with the local market positioning.
Commodity style: whether it is consistent with local consumers' positioning.
Commodity price positioning: is it consistent with the local market positioning?
Series products and color: whether the combination of series products is representative of the local market, whether the color system grasps the prevailing trend of the local market, whether the fabric is competitive with price and market, and so on.
Three
Company management
Is it reliable?
Internal management: the company's organizational structure is reasonable? What is the quality of personnel?
External management: what are the requirements for customers? Why?
Four
Production and supply capability
Is it strong?
Supply capability is the most basic success factor for a brand. What is the listing plan for apparel affiliate products? How long is the production period?
5. how about logistic logistics support?
How to operate the operation management and how the logistics management process is.
How about the support of promotion and logistics?
Six
Image concept
problem
Whether the image is sufficiently competitive, whether the basic hue is compatible with the clothing color, whether the window display really highlights the product theme, whether the decoration cost is high, the practicality of the props, the time for making props, and the difficulty in making it.
7. is training service in place?
For example, professional knowledge training, sales skills training, display skills training, clothing store management training.
According to the above process, we are a mature garment franchisee. Let's work hard together.
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