The Boss Also Wants To Start From The Staff: Lower His Head And Learn From Others.

　　 First, selling clothes is selling. image

Shop business is good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see the health condition, but also can see the salesperson's age and employee is Peugeot. Buying clothes is buying beautiful, selling clothes is selling image, that's all!

To buy clothes is to buy beautiful. Now we dress in addition to asking for comfort in the body, and more importantly, it embodies a spiritual pursuit of beauty, individuality and brand. It is an affirmation and Realization of self image.

Beauty is us. Apparel products The basic characteristics of our clothing sales and clothing sales people should first show their beauty.

In order to save electricity and not to light the lights, to prevent dust from unpacking and display, employees to work without makeup, no spirit, a cashier's mess, shops selling fancy cars, shop self-made, hand painted promotional posters, etc., but violating the principles and behaviors of beauty will make the "beauty of clothes" greatly discounted, unable to show or even lose. The beauty is gone, the image does not exist, and the brand loses its foundation of survival, let alone development.

Therefore, we must keep in mind that the basic principle of "selling clothes is to sell images". All operations of the store must proceed from the principle of "beauty", and firmly establish and carefully maintain the standards of "beauty". Only in this way can our stores find our unique beauty in cruel and fierce market competition before they can develop and grow from one victory to another.

　　 Two, comparison shows advantages and disadvantages.

For those achievement A customer who is not ideal but feels good about herself is not as good as going to her store in one thousand sentences and taking him to a competitor's shop in the same city. Because if she talks about her problems alone, she will find many reasons. What is economic depression, small local population, poor consumption power, and goods can not keep up with them. A lot of them are objective and company problems, and their problems are not at all. Is this really true? We must know that the business of the shops is not good because everyone is slow, so we can't just look for the objective and company reasons.

I once encountered a similar situation in store support. No matter what I said, customers simply couldn't listen to it. The whole thing was that the company was not right here, and there was no problem.

Of course, the customer said that the problem reflected the situation very well, but we could not use this concept of "you are all wrong, I am all right". Then I brainstorm and simply say nothing, invite customers to see "JEANSWEST", "BONWE" and "FUN" in the same city. She is embarrassed to see her competitors, and our competitors can not see a package display, we can not see a plastic stool and can not see the broken lamps. And we, all the clothes are packed in plastic bags, store the warehouse, the 352 employees sit on the plastic stool chatting, the lamps and lanterns are broken up, no one is talking about it, the customers do not greet them when entering the store, and the difference is coming out. Is this shop a "YISHION" shop? How can such shops create excellent performance?

Completely break the customer's "face, self protection, self satisfaction" knot, standing in the position of serving customers, then customers will be very willing to communicate with us, willing to listen to our views. Therefore, "good" and "bad", "excellent" and "inferior" are not mentioned, but are compared. It is important for customers to see and understand what is good and what is bad for the performance of store management.

In short, there is a gap in comparison, there is a gap to enhance the space, there is room for improvement in order to make a difference!

　　 Three, do not be afraid, as long as the intentions will be good.

Shop operations will encounter many problems every day, and there will be many new situations. To make the store business maintain a long life and vitality, we must try our best to set up higher goals and encourage them to try and apply new ideas and methods every day.

But a problem arises, and many people, many franchisees are afraid of it, unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage them not to be afraid, but to be good with their intentions. Because as long as we work hard and move forward unswervingly towards a goal, we will succeed in using good methods. But if we use the wrong methods, we will definitely summarize and adjust them at once.

For example, if we go to Hongkong by air, we will believe that we can make a smooth landing at Hongkong airport, and we can taste the famous abalone dishes in the second day. But the captain is clear that the aircraft has been deviated from the original direction because of the continuous changes in the high altitude airflow. We can successfully reach the destination, which is that the captain made appropriate adjustments according to different situations.

Is it not a plane to do business? Yes, we are not gods. Our judgement can not be correct every time. We are likely to make several mistakes in succession. However, the possibility of creating an excellent shop and excellent team is greatly improved. Because the pursuit of growth and progress has penetrated into our essence and become our temperament. What a great force it is!

Do business as a man, when we encounter difficulties, tell ourselves: do not be afraid, as long as the intentions will be good!