Shopping Center National Day Marketing Strategy: Mobile Internet Plays An Important Role

The consumption leadership of this year's golden week is changing. After 85 and 90, it has become the main commercial consumer group. As the Internet generation, they are the most important Internet users. Their behavior and habit of thinking are deeply influenced by the Internet, so they show deep dependence on the network in the consumption process, have a higher receptivity to new technologies, and pay more attention to quality, individuality, convenience and experience.

Internet entry is a key factor to integrate consumer groups, achieve interoperability and interaction, and expand consumption channels.

Whoever owns the entry will master the massive data related to the customers.

At present, business can create 4 main entries: physical store entrance, property internal push entrance, smart home and mobile Internet access, multi screen business entrance.

National Day golden week is the commercial gold day of shopping mall, and also a cruel competition day.

Although faced with tremendous competition pressure, businesses are still trying their best to gather customers to stimulate business consumption.

However, taking a look at the shopping center marketing strategy of this year's National Day golden week, the mobile Internet device plays an important role.

In Guangzhou, shopping centers such as sun Xintiandi shopping mall, Baiyun Wanda Plaza, Hai Yin Yi City and so on have emerged in recent years.

Numerous mature shopping centers such as Bai Xin square and Tianyi plaza have added a typical Internet Service - "WiFi free network has been covered", so numerous urban red men and women chatting with WeChat, sweeping two-dimensional code, etc., lingering around shopping centers, or checking information about goods, or using mobile phone software to pay online.

Providing free Internet services is not unique to Guangzhou shopping centers. It is just like a trend that is sweeping across different cities across the country. It has become one of the most important ways for many shopping centers to attract tourists.

It is not so much the Internet phenomenon.

One of the direct impacts is not so much a commercial pformation of the Internet age.

One of the biggest revelations of the Internet to the business is user supremacy. At the same time, it is the change of main consumer groups that promotes the acceleration process of commercial "touches".

Nowadays, 85 and 90's have risen in the territory of Chinese business, and become the main consumers of shopping centers. Compared with other age groups, the 85 generation and the 90's are the Internet generation worthy of the name.

They are the main users of the Internet, according to China.

Statistics show that as of December 2013, the number of Internet users in China reached 618 million, and the total number of new netizens increased by 53 million 580 thousand throughout the year. Among them, the proportion of Internet users aged 20 to 29 was 31.2%, accounting for the largest proportion of Internet users.

At the same time, this means that their way of thinking, behavior and so on are affected by the Internet in varying degrees. They are embodied in the commercial consumption. They have a deeper dependence on the Internet, a higher degree of acceptance of new technologies, and more emphasis on quality, personality, convenience and experience.

DTZ DTZ, director of China commercial real estate department, Zhen Shiqi, told Tencent real estate: "in the face of such a group of consumers, opening free WiFi network is only one of the important cornerstones for building their new consumption experience. Creating O2O channels, building Web mobile official website, launching mobile social networking platform, realizing online payment and so on are all business forms that businesses can consider to enrich the consumer experience."

Zhen Shiqi recommends: "for businessmen, if the traditional business can introduce the Internet thinking mode and technology, acquire, excavate and process the deep information behind the purchase behavior, it can achieve more effective and more targeted information push, enhance the ability to collect customers, and purchase behavior will greatly increase, which is a chance to get greater returns."