Anta Take Over PEAK And NBA China Cooperation
Anta sports, which has just sponsored the Chinese gymnastics team, will again make a big move.
Anta, which has been rumored, will also have important measures in basketball.
recently
The reporter learned from an insider that the 7 year cooperation between PEAK sports and NBA China will expire in September 30th.
The next party is Anta.
PEAK also confirmed to reporters that the cooperation expired.
PEAK concluded that the end of its cooperation with NBA China does not mean abandoning the market, but will change its marketing strategy.
The previous 7 years of investment also brought 22.6% of overseas earnings to PEAK.
"Starting in October 1st, PEAK will launch a new marketing star strategy and maximize the star effect through the combination of star players + star events + star products.
Through friendly relations with NBA China in the past 7 years, PEAK sports will continue to strengthen its cooperation with the NBA alliance worldwide, including star endorsement, team sponsorship and youth training.
Before the start of the new season, PEAK will sign at least 1 star players at all star levels.
PEAK official said.
according to
understand
In the future, PEAK will invest 200 million yuan in the design and development of star products.
Ink media: the government's support for the footwear industry has a negative impact.
Recently, the measures adopted by the government of Mexico to support the footwear industry will have a negative impact on business circulation, and even lead to a loss in the import of footwear. Price increases will also hurt consumers' interests.
When
Ground objects
According to the measures released by the Mexican government, the company will increase inspections of imported footwear from some sources such as China and Vietnam, which will increase the cost of imports.
As customs inspection increased, more than 3000 containers were imported each year.
In addition, footwear import ports are restricted, and import licensing is required for customs valuation.
If the import price is lower than the valuation, the goods will be withheld until the price is proved to be true. Otherwise, they will have to pay tax or engage in legal proceedings. This procedure usually takes 1-2 years.
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