Taobao'S 7 Year Work Experience Summary: Why Do Customers Choose You?

I. preparation work

Choose the right products: do business that you are good at, quality guarantee, price advantage, supply chain, sale is not ambiguous.

The better the product category is, the better it will reflect your professionalism.

Unless it is a very close commodity, never sell a vacuum cleaner while selling women's underwear. The result must be that the vacuum cleaner can not sell, and the ladies' underwear can not be sold.

Properly enrich their products: a shop with only 5 commodities is difficult to compete with 30 stores.

The establishment of a service team: we must establish a reasonable scale team (match business needs) to ensure that the "Wangwang ID" of the prime time service has been logged in online, no one will be there for a while, no one will be there, and the buyer's sense of trust is built bit by bit.

The shorter the response time, the better.

You need someone to be responsible for the art, because this is a regular requirement.

You also need someone to be responsible for planning marketing, which is also a regular demand (who will do the details planning, who will do the photo shoot, who will do the photo editing, who will do the word matching, who will do the promotion, who will do the data analysis, who will do the sales service, who will do after sales, who will do the customer service and so on).

Establish your flagship product: one of the great differences between the online and offline businesses may be: 10000 yuan business under the line, 10 yuan for each of the 10 products, and about 8000 yuan on the line from your 2-3 products.

Don't believe it! Oh, prepare enough merchandise details, pictures of life, pictures of people, pictures of people involved, selling points, descriptions, product stories, brand stories, etc. to prepare for the details of store and baby.

To prepare suitable logistics partners, it is not unfair to evaluate the loss here.

After the preparations are done, consider carefully the following four information:

Buyers: the core buyers of the TAOBAO system are about 18-35 of the young people aged 18-35. The key areas of the distribution area are coastal developed areas and provincial capital cities.

Then you can think about these people's composition, occupation, income, education level, shopping habits, price considerations, shopping feelings, shopping habits, demand preferences, and so on. The role of products after business is the beginning of business.

The role of the product is not only to meet their needs, but also to send their wives, husbands, fathers, mothers, aunts, grandparents, grandparents, teachers, children, newlyweds, welfare awards, women to produce relatives, birthdays and so on, as long as you want to send (how is everything better than the red envelopes?)

Products can be shared or even flaunting. The rendering of product benefits should focus on three gods.

Number one: women; second: children; third: the elderly.

As for men, you know (even razors are no exception)!

A, conversion rate is related to reputation, influence, business depth; conversion rate reflects combat effectiveness, accuracy, and conquest index; conversion rate reflects the overall health level of shops, life and death.

B, traffic reflects marketing strategy, promotion efforts and business breadth; strong shop flow will not be too bad.

The main proposal of the baby is white background or light background. (considering all the colors of your baby, choose a colourless and shades of gray coloration as the unified tone of the baby's first picture). Try not to include text watermark or other bright text.

No words and labels should cover up the baby image of the first picture; after the baby's main picture, there are 4 different views attached to the picture, which will provide convenience for the buyer to browse the baby image; the product attributes should be filled in as detailed as possible -- showing your professionalism and meticulous; related sales can not be too much, and can not be played in the middle of the details, only in the first two places of the details.

Related sales setup needs to match your exploding strategy to create a clear and accurate expression to buyers: This is the most proudly, most popular, the most highly rated and the most popular selling product. The details of the baby need to be displayed as soon as possible, and the related sales are enough. Buyers have the urge to understand the details of the baby and have the freedom to leave at any time.

Product details - let the buyer understand the details of the product and even the internal structure; function points detail guide pictures -- clearly hints the operation and function of the products, contrasts the differences and advantages of other products and other lifestyle; there are always worse products than your products on the market, pulling out such products, comparing 12345, let your quality and selling points on paper.

People involved in the scene picture (focus, the most difficult and the most easily ignored) - evoke the buyer to imagine their own products of the scene.

Some people participate in the picture is more vivid, the product is for the human service; how does the product make the gift? What is the advantage of the product to the women, the children and the elderly? The packaged picture of the product -- arouses the buyer to imagine the happy feeling that they receive the package.

Production workshop, warehouse, workshop / company picture, brand story - let the buyer know your strength and build confidence; proper words and pictures introduce layers of progressive introduction of their products and services; baby, the more detailed pictures, the better, especially if someone is involved in the scene (is it a more attractive iPhone Mobile phone on the desktop, or is it more attractive to the mobile phone in the beautiful girl's hands?) picture reading is the most relaxing and enjoyable reading, which is also the reason why people like to read movies and read more books.

So, let's have beautiful pictures. Babe out of the street is like going out for an interview. It's like going out for a blind date.

How important is the beauty, the atmosphere, the talking and the proper manner! The details are not vague, the page is deep, the time for the buyer will stay longer, and is willing to listen to you, the representative is ready to hire you, or has fallen in love with you.

Additional hint 1: the more you need to read patiently, the more you need to put it back.

Additional hint 2: the more the description of the baby's content, the more forward to put it; the more closely related to the baby's content, the more it should be put back.

Supplemental hint 3: headings, details, evaluations, pictures, sales volume and conversion rate are all factors affecting natural search ranking.

Style: concise, simple and elegant, clear sales promotion and integral tone. Three promotional sheets are not rare, and five are not too many.

The text only needs "selling points, postal packages, original prices, promotional prices". Enough poster, with a poster (and page Qi Kuan), just put a baby to highlight the baby image.

And keep your sales information consistent and consistent with your details page.

The promotion plan is from top to bottom instead of FLASH.

The advantage is that the rolling mouse can save more time and effort than rolling the FLASH multi screen or waiting for rolling.

From top to bottom, you can increase the depth of the front page and absolutely dominate.

Arrangements can be expected to promote sales: full 100 minus 5 yuan, which is called predictable interest; full 100 to send 10 yuan welfare lottery, this is the unexpected benefits.

Young people are very smart and have little interest in unexpected benefits; the choice of promotion products needs to meet the needs of the whole shop.

Buyers come to your store, indicating that the details of your baby are approved.

As a store owner, you need to be very clear and confident to convey to the buyers which items are the most proudly, the most popular, the highest rated and the best selling products of your shop.

Don't let buyers fail to see the key.

The classification should be clear, save the time of buyers, facilitate buyers to know more about you, distinguish the products of different varieties, sizes, specifications, and hue, and make sure that the buyers are on the front page of your home.

Your shop is naturally fashionable, powerful and powerful, with a full block and no blank space to show your meticulous, rigorous and professional.

If the buyer chooses a baby to choose a boyfriend and girlfriend, the details are the first impression. If there is a feeling, the details will be read out. If you really want to get married and have a look at your family situation, your parents, brothers and sisters must still be there. This is the home page.

Details of products, home page to understand businesses, details to address demand, home page to consolidate confidence.

Four, let buyers see me and my products.

Through train, with related sales, store home page and so on.

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Clear goals, best differentiated competition; Taobao customers as long as the accounts clear, there is profit, although open to do; community forums, micro-blog, Wangwang marketing and other means can be used; offline push line approach: especially suitable for the promotion of large brands online link address and product display;

Improve customer service experience: establish customer files, use SMS, Wangwang, express mail, small gift care and other ways to maintain customer satisfaction, repeat purchase and introduction of traffic conversion rate is very impressive; burst money - burst has, the flow has become! As soon as possible let the through train become the icing on the cake of operation action, rather than the need to rely on!

Five, buyers shopping process conversion rate is eternal pursuit.

Does the buyer see your baby depends on whether the keyword search matches your heading? What is the best title?

Whether the buyer clicks on your baby depends on the three elements, "title, picture, price", and whether there is any mail.

The buyer clicks on your baby is an opportunity to let the buyer carefully read your baby introduction, do not let the buyer slip away.

If the buyer sees the baby, if you like it, the action of habit will look at your home page, your home page can't let him down, and don't let your other baby's introduction disappoint him.

Buyers read your baby introductions, even read your home page and other treasures, and usually look at other products of your peers.

Your baby is always in a competitive environment, so surpass others. If you look at your peers, you will come back to buy your products. This is your victory, otherwise it will be someone else's victory.

The victory of others is only a question: it is not that he does not want products (he does buy other people's products), nor is he not fond of your products (he even bought the same product), nor is he not like you (he doesn't know you at all). He just doesn't like your product description or shop decoration, or he doesn't like it. He just doesn't like the words, pictures and the overall collocation effect that you present, or your ratings are too low for him to accept, or your customer service frightens the buyers away.

Yes, it's so simple. Buyers' mouse and time will always be in the hands of buyers, so that buyers can love you at first sight.

Why buy this product: This is detailed.