Online Shopping Promotes China's Retail Industry To Enter A Period Of Sound Transition

PWC's latest report shows that despite the overall slowdown in the growth of China's retail industry in the first 3 quarters of this year, the retail industry is expected to pick up as the consumer confidence index picks up and seasonally. Actively facing the transformation needs of new channels and new modes such as network sales and further improving the whole retail mode has become a key issue faced by many retail enterprises.

This is the "realization of the whole". retail "Consumer expectations drive the development of future retail business models" shows that in August of this year, total retail sales of consumer goods in China totaled 16 trillion and 610 billion yuan, an increase of 12.1% over the same period last year, and the growth rate was 0.7 percentage points lower than that of the same period last year. Among them, the total sales volume of Enterprises above the limit is 8 trillion and 300 billion yuan, the growth rate is 9.7%, the growth rate is less than 2.4 percentage points of the total retail sales of social consumer goods.

The report predicts that in the fourth quarter of this year, from the consumer confidence index, domestic consumers' expectations of the economic outlook and income level will gradually rise, and consumer confidence will also improve significantly. The growth of retail industry is expected to pick up and become warmer.

The report shows that Chinese consumers are online shopping In terms of leading the world, 1/7 of consumers are shopping online every day, and the proportion of online shopping is more than 60% per week. Globally, this figure is only 5% and 21% respectively.

According to the report, China Consumer Shopping with multiple devices requires consistency in shopping experience in various channels. Consumers look forward to a "full retail" approach, which can bring digital experience to our real world and provide a more integrated and personalized experience. The "full retail" mode puts forward a comprehensive innovation requirement for retail enterprises' expansion layout, operation management, marketing channels, logistics distribution and IT technology, and guides the transformation of enterprises.

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According to the latest earnings statistics in September, 43 textile and apparel listed companies announced the performance forecast for the first three quarters of 2014, of which only 4 companies increased in advance, 5 companies surpluses, 14 companies increased slightly, 6 companies pre reduced, 7 companies slightly reduced, 2 companies lost the first time, 4 companies continued to lose, and 1 companies were uncertain. This shows that the 43 textile and garment companies listed in the first three quarters of this year reported half of their achievements and complaints.

In the first half of 2014, the soft landing of macro-economic operation, the slow recovery of textile industry and the recovery of weakness in the short term affected the production and sales volume of textile and garment industry. Although it declined compared with the previous year, it has recovered somewhat compared with the first quarter, and the domestic consumer confidence index has risen and consumer sentiment has stabilized. And in the third quarter, the textile industry encountered the coldest "cold winter" in history.

The problem of recruitment is difficult. At present, these enterprises have to raise wages in order to recruit workers, which makes the labor cost of textile enterprises greatly increased, and the changes in exchange rate and raw materials have greatly increased the cost of enterprises.

China's textile and garment export enterprises usually strictly check product quality, but not enough attention is paid to product safety and environmental protection. Especially since the outbreak of the subprime mortgage crisis, the demand for the US market has declined, and the EU's support for our textile and clothing exports has become increasingly prominent. Now, the European attention to the detection of textile eco-environmental protection also has an unnegligible impact on the export of China's textile industry.

Domestic sports brands are sluggish, and foreign shoe and garment brands seize the opportunity to seize the Chinese market, making more inventory, which may lead enterprises to be unable to engage in the production and development of more new products. Without new products attracting consumers, sales will decline, and enterprises will be pushed into a vicious circle by inventory pressure, and the raw material and textile industry will go into a downturn.

Many textile companies do not realize that the Internet will bring about tremendous changes in traditional industries. The traditional mode of operation has been unable to make the garment and textile industry get warmer. The textile industry will have to undergo a huge transformation of the terminal if it wants to pick up.

The current electricity supplier, online retailing is also increasing, and the figures for the whole year have not come out yet. But it is possible that clothing, clothing and household textiles will be close to even more than 500 billion yuan on the Internet. Last year, the total retail sales of consumer goods in the whole society amounted to 23 trillion and 400 billion yuan, and about 11% of these 23 trillion and 400 billion yuan were textiles and household textiles. That is to say, 2 trillion and 500 billion to 2 trillion and 600 billion yuan is textiles and clothing. If online sales exceed 500 billion yuan, that is to say, the current terminal 20% is sold on the Internet. Therefore, this piece will also cause a significant change in the sales way of some garment enterprises. Therefore, last year, some clothing enterprises, such as sportswear, clothing for young people, etc., may be closed a little faster and more, because this part of the transfer to online sales should be some popular products.