Domestic Shoes And Clothing Brands To Increase Direct Management And Control Become The Trend Of The Times.

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Xiaobian network to introduce to you is the pformation and upgrading of domestic shoes and clothing brand, increasing direct management and control become the general trend.

It is the general trend that dealers should seize power and act as agents at the provincial level, and the general manager of the clothing industry should find a way out as soon as possible.

I have two suggestions. First, whether it's a brand name or a retailer, we should follow the trend of the retail market in the region. Second, we should touch the "net" to touch the electricity.

Enterprises without Internet thinking have no future, and enterprises that do not know electricity providers have no future.

In 2014, this year can be regarded as the torment of the whole industry chain of footwear and home textile industry. Another crisis facing the brand of domestic shoes and clothing is that ZARA and other fast fashion brands have begun to sink to the three or four tier cities, and their performance in China has been constantly increasing. In Italy and other countries, a large number of two or three line mid price brands have entered China, which is undoubtedly an economic invasion of the "eight nation coalition forces".

In the Internet era, the traditional marketing mode and management mode are not effective. All enterprises and individuals in China are thinking about a common problem: how can we have a way out of pformation and upgrading?

Transformation and upgrading of provincial agents

1, in the age of big data, distribution networks may not be stable and profitable. The role of warehouse pfer stations will be invalid. Few retailers with strong retail capabilities and strong capabilities are willing to continue to cooperate with provincial counterparts.

2, the key to building a joint brand with several powerful and like-minded provinces is to find the leading sheep and formulate corresponding rules.

3, if the current brand is not profitable, it is necessary to negotiate with the branding in a timely manner and pfer the channel resources to the brand owners.

4, if the province itself is confident in its ability to control and manage itself, it is also a way out for the joint venture to set up a self run store with a brand dealer. However, it is necessary for the provincial investors to conduct in-depth analysis if they have the investment ability and retail profitability of the direct investment outlets.

5, if the above several ways are not possible, then it is proposed to end the operation on the provincial level, so that at least stop the loss. Otherwise, the result of years of hard management will be destroyed. Otherwise, Jingdong Liu Qiangdong will not issue a warning that the affiliate mode will be eliminated.

Transformation and upgrading of terminal retailers

1, if it is through the cooperation of the traditional mode of the province, it can pform and share the profits and losses with the provincial joint investment. Otherwise, it will be better to cooperate with the brand leaders in a decisive manner and find a brand cooperation with a new market mode. It is best to have a brand cooperation with zero inventory and O2O mode before there is a real failure.

2, always remember that cooperation is more important than anything. Don't believe that a brand's product has a unique advantage.

3, the return on investment and profit and loss balance must be calculated, the department stores recommend not to enter, shopping centers are better choices, but a second tier city is not supported by franchisees. It is recommended to cooperate with brand partners in CO investment. The rent level of the three or four tier cities can not exceed 150 yuan / m2 / month; the street shops will definitely be on the edge of elimination in the future.

4, zero inventory and the mode of ensuring a certain gross profit is absolutely the most secure mode of cooperation for retailers, such as the three insurance business mode of prime type. Of course, it can ask a brand dealer or an agent to jointly invest in a shop.

5, shoes and clothing retail

Already in a serious surplus era, the crowd raising business is the best way to control risk. Of course, the leader should have an overriding mentality and a business philosophy.

The apparel industry is facing a great change. In view of the above points, the key words of pformation and upgrading are: big data, cross boundary, platform, Internet thinking and alliance.