Cage's Shoes Are Popular In Australia, And Sales Are Increasing Rapidly.

　　 Cage It is the only footwear brand after Nike. Its business extends to more than 150 countries around the world. Skech attached great importance to the comfort of shoes, but he didn't care much about the appearance of shoes. It is precisely because of this strategy that Cage's shoes are popular in Australia and sales are growing at a speed of two digits.

In recent reports, Cage Michel, co-founder and executive chairman of the company, said that in June this year, the company's wet walking shoes, running shoes and Casual shoes Sales in Australia increased by more than 35%.

In 1992, after the collapse of the first shoe company founded by Greenberg and his father Robert, the Skech shoe company was established. Now, Cage has developed into one of the largest footwear companies in the world. In 2013, the total sales volume in the US reached US $1 billion 850 million, and around 1000 stores in the world. Greenberg predicts that if the current sales growth, Cage's sales in 2015 is expected to reach 3 billion dollars.

Greenberg recently visited. Australia He attributed Skech's enviable sales growth to the diversification of shoe quality materials and met the demands of consumers for the comfort of sports shoes. "People now prefer the comfort of wearing, which is caused by people's relaxed lifestyle. Because of this, we never want to produce high-heeled shoes." He said.

He admits that the material of Cage's sports shoes is not very beautiful from appearance, but he said it was the most comfortable shoe in the world, and sales remained the biggest growth in 20 years. Greenberg believes that good cooperation between Cage and Accent is the key to Skech's success in Australia and New Zealand. Accent is the largest producer and wholesaler in New Zealand, claiming that it will sell 1 million 500 thousand pairs of Cage sports shoes in Australia and New Zealand through stores and retailers in the future.

"Accent is not only emotionally, but also financially supportive of our brand, which will bring success and benefits to its company." Greenberg said.

Accent plans to open three Cage stores before Christmas this year, and a total of 30 stores in Australia. The Greenberg plan will have more than 60 stores in Australia in the next few years.

Skech brand was born in a small coastal city in California in 1992. It has developed from a small single style company to one of the most popular footwear products in the world. Skech won the company's award and is now the second largest footwear brand in the US market after Nike.

American small towns and metropolis, more than 150 countries and regions of the world, consumers can find Cage's footprints. As a global shoe brand, Cage has been haunted in any modern country through wholesale customers or retail stores.