"NB" The Anglo American Series Of China Tour Opens.

The legendary American jogging brand New Balance recently held the theme of "ingenuity" in the Xi'an small village Sai International Shopping Center. Tour 。 This exhibition not only shows the insistence of New Balance on British and American manufacturing, but also pays tribute to those who are good at improving their quality and have an ingenuity. The Anglo American production series has come to "close contact" with China and has been held in 6 major cities in Shenyang, Wuhan, Changsha, Chengdu, Shanghai and Xi'an.

The excellent traditional shoemaking craft that is very ingenuity is the insistence of New Balance in the past 108 years, and it will also be an eternal spirit and essence. New Balance has always focused on the integration of cutting-edge technology and traditional skills, and "ingenuity" constantly urges the pursuit of exquisite and perfect technology. New Balance Become the pronoun of quality and technology. Among today's global sports brands, New Balance is the only brand that still has factories and production lines in the United States and Britain. Whether it's an American factory or a FLIMBY factory in the United Kingdom, many veteran craftsmen use the rhythms which are slightly out of touch with the world today, resist the temptation of short-term profits, and create a pair of New Balance jogging shoes with the craftsmanship of craftsmen.

The famous musician Jonathan Lee and New Balance have become the highlight of the New Balance series of British and American production tours. Whether as a musician who has been in music for more than thirty years or to create a Lee Guitars brand for more than 10 years, Jonathan Lee is famous for his persistent craftsman's perseverance and excellence in quality. He once laughed at himself for "saving his hands". New Balance, which has been studying and polishing shoes for more than one hundred years, is rather reluctant to meet, and the opportunity for cooperation is still two words of "ingenuity". For this cooperation, Jonathan Lee himself worked on the script and deducted the short film of "originality". In the film, Jonathan Lee focused his attention on the lens of the guitar and craftsmen, and the craftsmen generally focused on the art of shoemaking. The two masters in different fields showed us the same "ingenuity". For all the people and things that New Balance and Lee Guitars are dedicated to making things with ingenuity, Jonathan Lee sums up and sums up: "all life is always driven by some goodwill and obsession, so we are willing to listen to our inner arrangements, concentrate on doing something, and be less able to afford the time."

In the past 108 years, New Balance has never given up the inheritance of "ingenuity". As Mr. Zhang Hongwen, general manager of New Balance China, said, "maintaining factories in the United States and the United Kingdom, as well as many experienced shoemaking craftsmen and insisting on traditional production, are obvious pressure on production and cost. But this is the unique DNA of New Balance, which represents us. quality For traditional respect and perseverance. As a Native American brand, as a pure jogging family, New Balance hopes to make more Chinese consumers realize their almost paranoid pursuit of quality. The reproduction of British and American classic shoes at the scene of activity, the live show of Anglo American shoe making, is the ultimate manifestation of the spiritual connotation of New Balance. The craftsmen from New Balance, Maine Skowhegen factory have interpreted the shoemaking process for on-site guests. All the equipment on the spot has been transported by air from overseas factories. Consumers can appreciate artisans' superb skills and feel the perfect pursuit of shoemaking quality from every link.

It is reported that the Anglo American production tour has been held in Shenyang, Wuhan, Changsha, Chengdu, Shanghai and Xi'an for 5-7 days.