Yantai Clothing Industry "Electricity Supplier Era" Civil Explosive Force Is Very Big.

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The Xiaobian of the network introduces the Yantai clothing industry into the "electricity supplier era".

Like many young people, Xiao Wang in Yantai likes to brush micro-blog and circle friends in his spare time. But unlike other people's pure entertainment, Xiao Wang also has an amateur identity, that is, a clothing marketer: he can earn considerable pocket money in daily entertainment through finger clicks and screen clicks.

From traditional sales to comprehensive marketing, Yantai garment industry has entered the "electricity supplier era" that integrates online and offline. In the wave of e-commerce development in Yantai's clothing industry, Xiao Wang is a microcosm.

8 days to sell more than 8000 yuan, the explosive force of the public should not be underestimated.

Under the tide of the Internet, the electricity supplier has become a business mode that can not be ignored, especially for the clothing industry.

"No matter in which city, the number of electricity suppliers in clothing industry is always at the forefront."

As a Alibaba, Tmall designated e-commerce operators, Yantai China Network Technology Co., Ltd., a person in charge said.

As a big clothing market in the province, the electricity supplier of Yantai garment industry is developing in full swing, and has made its own characteristics.

"In addition to online stores, in April of this year, we launched the" national marketing "mode.

Chen Jiaqiang, general manager of the business department of Shu Lang, said Xiao Wang's amateur identity is a member of "national marketing".

Chen Jiaqiang said that many people like to brush micro-blog and visit their friends circle, which is fast, free from geographical restrictions and low cost.

So, this year, he recruited a lot of people's marketers. Each marketer installed a system on his cell phone to share product links to friends circle. If the clothes were sold in the sharing and forwarding, the first person would get a 5%-9% Commission.

"The explosive force of the people is very strong. In addition to pulling sales, it can also better expand brand awareness, and the dissemination and promotion efforts are very strong."

Chen Jiaqiang said that many of their marketing staff were college students, some were white-collar workers, some were factory workers, and one of them had a sales volume of over 8000 yuan in just 8 days.

These people marketing personnel often accept corporate training, such as publishing product information need to choose the right time, every morning at 10 and evening is the most suitable time, these are the peak period of browsing.

Online and offline seamless coverage considering various consumption possibilities

Online marketing and physical stores have been rivals of potential rivals, but now they have become a pair of "brothers" that blend with each other.

At the recent Yantai apparel industry conference, Wu Jianmin, chairman of the Yantai apparel industry association and chairman of Shu Lang, said: "breaking the geographical restrictions, the online and offline communal Republic will be the trend of future development."

There are many garment enterprises that offer electricity providers, but there are a few people who really integrate the online and offline businesses.

For the apparel industry, the era of large quantity of order orders has ended. Consumers' demands for clothes are becoming more and more fragmented and differentiated. More and more attention is paid to the experience. Under such a "buyer's market", considering the various kinds of consumption may be particularly important.

To better meet the consumer's experience, Chen Jiaqiang said, they combine the line and line organically. After the consumer is shopping in a store, if they do not want to go shopping with their clothes, they can send them directly to the home, or after the consumers look good, they order directly on the Internet.

In addition, consumers can choose to pick up goods in the store after placing orders online.

"This service seems trivial, but it achieves seamless coverage on line and online, and satisfies.

People's needs in different situations.

Chen Jiaqiang said that compared to the traditional entity store mode, this service has great advantages.

Besides selling online stores such as Tmall, Jingdong and Dangdang, online sales also use social media circles, WeChat, micro-blog, mobile electronic shelves and other resources.

In Wu Jianmin's words, for the clothing industry, it is time to develop the electricity supplier.

In the face of the current downturn in the industry, they are also adjusting the proportion of electronic business to physical stores.

The construction of the electricity supplier is very complicated. It is not as simple as opening an online shop. For example, there are 15 departments in the electric business department of Shu long.

Electricity suppliers are more complex than entities, and more exchanges between enterprises.

Yantai is a big city of Shandong's garment industry. In recent years, a series of changes have taken place in Yantai's clothing industry. Many enterprises have begun to set foot in the sales of electronic commerce at the same time when foreign trade is being sold domestically.

Mao Mao, TOT and other local brand clothing have opened online stores. There has been such a brand name as "Tuo Sen". In just three or four years, there has been a small reputation in the circle, as well as the production and marketing of the whole industry chain.

However, is the electricity supplier just setting up an online shop so simple? As the leading enterprise in Yantai's clothing industry, Shu Lang started the business of flashlight business in 2010, and like most enterprises, the original intention of Shu Lang's electricity supplier is also to deal with some stocks.

"At that time, 10 people were very small."

Chen Jiaqiang said that in 2011, the "Gao Ge" brand was included in the sales of e-commerce. In 2012, the sales volume of e-commerce reached about 10000000 yuan, while sales in 2013 amounted to about 30000000 yuan. "In the absence of any promotion, this figure is very rare."

Chen Jiaqiang said that after years of experience accumulation, he began to work hard, and this year's sales target is 1 hundred million.

"From now on, every month is over fulfilled."

But behind the envy of the whole industry, Shu long has also made great efforts. The construction of the electricity supplier is very complicated. It is not as simple as opening a shop. The optoelectronic sector includes 15 departments, including planning, product research and development, display, editing, planning, promotion, photography, after-sale, format, technology and so on.

This is the clothing industry.

However, there are still some problems, "said one industry insider." compared to the environment and atmosphere of South market, the northern market is more conservative. "We lack communication and are mostly closed behind the doors. In fact, as an emerging thing, the experience of electricity providers needs to be delivered."