Apparel Industry Faces Major Changes In Domestic Shoe And Clothing Brand Pformation And Upgrading

In the Internet era, the traditional marketing mode and management mode are not effective. All enterprises and individuals in China are thinking about a common problem: how can we have a way out of pformation and upgrading?

1, in the age of big data, distribution networks may not be stable and profitable. The role of warehouse pfer stations will be invalid. Few retailers with strong retail capabilities and strong capabilities are willing to continue to cooperate with provincial counterparts.

2. We should combine several strong and like-minded provinces to make joint investment.

The key is to find leaders and formulate corresponding rules.

3, if present

If the brand is not profitable, it should negotiate with the branding business in a timely manner and pfer the channel resources to the brand operators.

4, if the province itself is confident in its ability to control and manage itself, it is also a way out for the joint venture to set up a self run store with a brand dealer. However, it is necessary for the provincial investors to conduct in-depth analysis if they have the investment ability and retail profitability of the direct investment outlets.

5, if the above several ways are not possible, then it is proposed to end the operation on the provincial level, so that at least stop the loss. Otherwise, the result of years of hard management will be destroyed. Otherwise, Jingdong Liu Qiangdong will not issue a warning that the affiliate mode will be eliminated.

Transformation and upgrading of terminal retailers

1, if it is through the cooperation of the traditional mode of the province, it can pform and share the profits and losses with the provincial joint investment. Otherwise, it will be better to cooperate with the brand leaders in a decisive manner and find a brand cooperation with a new market mode. It is best to have a brand cooperation with zero inventory and O2O mode before there is a real failure.

2, always remember that cooperation is more important than anything. Don't believe that a brand's product has a unique advantage.

3, the return on investment and profit and loss balance must be calculated, the department stores recommend not to enter, shopping centers are better choices, but a second tier city is not supported by franchisees. It is recommended to cooperate with brand partners in CO investment. The rent level of the three or four tier cities can not exceed 150 yuan / m2 / month; the street shops will definitely be on the edge of elimination in the future.

4, zero inventory and the mode of ensuring a certain gross profit is absolutely the most secure mode of cooperation for retailers, such as the three insurance business mode of prime type. Of course, it can ask a brand dealer or an agent to jointly invest in a shop.

5, the retail market of shoes and clothing has been in a serious surplus era. The crowd raising business is the best way to control risks. Of course, the leader should have an overriding mentality and a business philosophy.

The apparel industry is facing a great change. In view of the above points, the key words of pformation and upgrading are: big data, cross boundary, platform, Internet thinking and alliance.