How To Build And Strengthen Your Connections?
When you receive an email from someone you don't know, "I like your new product / service / new book / blog article" is also the same, because 99% of such mail will make a request in the next paragraph as a reward for the compliment of the other person, though these compliments do not seem sincere at this time.
In any case, any warmth you felt was vanished at this moment. You are unlikely to respond to this connection, let alone become a client.
Do you want to make people feel that you are too self? If you want to contact others, do you want to be too rigid or abrupt in the process of communicating with your customers? This is very simple. The key is to have a reason: a less selfish reason. The key here is to get and maintain meaningful links that can be remembered by others, in a calm and natural way, and should be beneficial to others, not to you.
Here are some ways to get it done.
1. set reminder. First, recognize others. Then set up reminders based on his or her name, company name, industry and topics of interest. Then, when you contact or contact each other again, there are some situations that can be provided to each other: Congratulations, news about competitors, latest news in his or her industry.
This way makes you become more meaningful from thinking of you. "When I saw this, I immediately thought of you."
Many people use Google Alerts to automate the process. You can also consider tools like Mention, because it monitors the Internet and, like Google Alerts, can monitor social media channels.
2. invite each other to share. Although "how should we improve our products and services?" this is a good question, but it is also very rigid. If you have a blog, invite contacts or customers to share his or her knowledge and professional experience. Your customers will be grateful for the exposure you have offered to more audiences, and of course you will be flattered by your request.
For example, I took pictures of the wedding for many years. (this is very interesting. A few years ago, I wrote an article for "The Knot" and asked some couples about their differences in their wedding planning. They like to talk about what's good and what's wrong.
Do not confine yourself to contacts and clients. For your articles, blogs or other communication media that you use to contact your customers and your industry, seek help from potential contacts. You need their experience and advice, which will flatten them.
But don't just follow the sales call. Their help is only because you really want to highlight their professional experience.
3. provide recommendations. Many enterprises are actively seeking advice and praise. They have to do this, and few people have volunteered to praise it. That's why volunteered advice is a good start.
For example, you took part in an activity and liked the speakers. Send her a note and say, "if you like, you can use my comments for promotion. It will be my pleasure. "
You can do the same thing for a product or service that you really like.
Here is another simple way to re establish contacts with customers. Many people find it very uncomfortable to ask others for LinkedIn recommendation. Rather than waiting for a client's request, it's better to write a recommendation. This will not only enhance mutual ties, but also give you opportunities. introduce When you cooperate with your customers, introduce your business and services.
Remember, people tend to like - and remember - those who like them. They will certainly like those who give real, spontaneous praise.
4. comment. Millions of people and enterprise They will publish blog articles or articles. But few people have comments on the article (which is really frustrating). Check the blog of target contacts or target customers regularly. Use Google Alerts or Mention to find articles written by other people for other websites, or to mention each other's articles, and leave thoughtful comments behind the article.
He or she will be very grateful to you for your support and the fact that you volunteered to help.
5. to Customer Credit recommendation. I realize that this approach is a bit unusual, and only for customers, but it is very powerful.
Most suppliers will ask for recommendations before offering credit lines. If a client can pay on time and keep good records, he will provide a recommendation when he establishes another credit relationship.
You just call and say, "we were asked to advise the manufacturer, and I remembered how wonderful it was to work with you. If you need someone to provide reliable advice, let me know. "
Even if the other side has never asked for your help, you also show that you not only respect each other, but also trust your customers.
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