Bosideng Purchase Peak Season Has Been Achieved Online Procurement.

For 19 consecutive years, it ranks first in the domestic down garment market.

This year, the International Holding Company Limited began to buy down raw materials from the electronic commerce platform in the down season this year. As the first batch of downstream production enterprises to participate in the trading platform of China's down trade center, Gao Dekang, chairman of Bosideng group, believes that the traditional buying and selling methods have been slowly and slowly eliminated, and online sales are the inevitable trend in the future.

In December 25, 2013, with the sound of Gong Gong, the world's first down online trading center was officially launched in Xiaoshan, Zhejiang, known as "China's down capital". The national standard 90 eiderdown began selling on the Bohai commodity exchange's e-commerce platform.

As of September this year, in a short span of more than 200 days, a total of over 750 tons of down has been collected.

In order to further understand how to make use of e-commerce platform to pform and upgrade the down industry, the reporter went to Zhejiang for an in-depth visit.

Since entering the peak season this year, Bosideng has achieved 100% from the electronic business platform.

。

Up to now, a total of 600 tons of down goods have been collected and the value is over 100 million yuan.

"In the past few months, the price we bought is reasonable."

In Gao Dekang's view, online shopping mode of online procurement of downstream production enterprises biggest advantage is that they have the initiative in price.

He specifically talked about the past, the down industry procurement information is blocked, the price is opaque.

"The price is fry to fry, and the last person who comes to the plate is the one who makes down garments.

The price is high because the production needs have to be bought.

This is unreasonable for production enterprises and unreasonable for consumers. "

Gao Dekang said that the B2B mode provided by China feather and down trading center and Bo business has removed the intermediate links and made the price pparent, open and reasonable.

If the price is right, the enterprise will carry out the purchase; if the price is high, the enterprise will not buy the goods for the time being.

This not only enables the supply and marketing market to be open and pparent, but also brings rapid and convenient supply and marketing.

In addition, the trading platform provides strict quality inspection and quick logistics service.

Gao Dekang said that after online shopping, there is no need to worry about whether the warehouse is available.

Buy more, buy less, buy less, and purchase more flexibly.

When you need to purchase, you can buy it online, and you can send it directly to the enterprise. It is both convenient and cost saving.

At the same time, the electricity supplier has also realized for the enterprise.

Fast supply chain.

Gao Dekang believes that e-commerce has replaced the traditional mode of purchase and sale.

Over time, more and more down garment enterprises are expected to join the platform.

He revealed that Bosideng's goose purchase will also be completed through the online e-commerce platform.